Customers shop with their eyes, and their eyes need to land on a display that is exciting enough to entice them, yet simple enough to understand as well as being simple for you to assemble in the limited space that you have available. Here are a few ways you can spice up your displays to make them eye-appealing and useful to the consumer:
Keep things at eye level. No one likes to bend down to read a product label, so it is important to stack product high enough that customers can see what it is without getting on their knees. With that said, be sure to stack bags at a safe level and neatly so they don’t slide around and fall over.
Group like products together. Keep similar product lines together, so customers can see the various options that are available to them. They won’t want to go back and forth between products to compare labels.
Place small pack products up front. These smaller, usually less expensive items sometimes get left behind in the stacks of 50-pound bags and tubs. Place smaller items up front and train employees to suggest them as customers are checking out, especially if they complement other items customers are buying or are in season. Is it calving time? Be sure to suggest some Vita Charge® Neonatal or Vita Charge Gel. If it is the summer show season, and a customer is buying Sure Champ® keep Climate Control near the counter, and remember to suggest they add a few tubes of that to their order.
Displays don’t have to be extravagant to be eye-catching. Some signage is nice, but flashy neon signs and streamers aren’t necessary. Contact Kristi Stevens, Marketing Project Manager at (816) 596-8795 to order pre-designed, eye-appealing signs with the brand logos on them to hang above products your store offers. These vinyl signs are easy to clean, easy to read and will lead customers to the products they are looking for.
Add product information to your displays. Information is power, and it is always a good idea to add support materials like a product brochure or spec sheet close to the products you have on display. You might be busy with another customer, and the brochure might have just the information a customer was looking for to make the decision to buy the product.
Be sure to add any special pricing or promotions. Once again, signage doesn’t have to be extravagant, just easy to read with a clear message.
Display at least one of every product you offer. You might not have a large area to bulk stack multiple bags of the same product. Then use a table to put out one of each product or literature on the products you do have available. If the customers don’t know you have it, they can’t buy it.
Making an effective display takes time and energy, but it doesn’t take an advanced degree in artistic design or carpentry. Use the resources available to you, make it easy to see and add signage and supporting materials to provide information. Keep small-pack products close to the front where they can be easily discussed at check-out, and keep items out on a seasonal basis. Follow these basic reminders, and you will be able to show everyone the great products you offer.