BioZyme Dealer Puts Focus on Future
With a name like Heritage Farm Supply, you’d think the business has a focus on its past, its heritage. However, just the opposite is true.
The Weaverville, N.C., farm and feed store is dedicated to helping its customers thrive and survive and ensuring there is a future in agriculture for today’s young people as well.
Store co-owner and manager Anna English said that Heritage Farm Supply first became a BioZyme® dealer because it was looking for a premium product to offer its customers. She had heard about BioZyme and its product lines, did some research, and decided their products were the right fit for her customer base. Then, once her own family started using the products, sales really started to take off.
“We use the product ourselves, so it is easy to sell the customer on a product we believe in. The biggest selling point for us is using it in our own operation, and it is easier to sell products when you use them and believe in them,” English said.
She and her family run about 100 mama cows and have started using embryo transfer and A.I. extensively. She said the VitaFerm® line has helped them achieve their goals with their cow herd, and in return, she has started reaching out to other purebred producers in the area.
English uses the assistance of her Area Sales Manager Justin O’Flaherty to help share the BioZyme message, including hosting producer meetings for cow-calf producers. She said that since the BioZyme lines are rather new to her area, the producers are willing to come learn and ask questions about them.
Another audience she is working with that will have a major impact on the future of agriculture and the future of Heritage Farm Supply is the youth in her area. English said that urban sprawl is taking over and moving toward them, away from Asheville; and it is important to continue educating youth about agriculture and its impact.
“As rocky as agriculture is right now, it is important for us to know there is a future out there, that people are getting educated in what agriculture is and what we do as an industry. If we can get kids involved, at least they will be an advocate for agriculture in the future,” she said.
Because the future is so important to English and Heritage Farm Supply, they support several youth livestock shows in the area. Since English and her family also show livestock, that was an easy outlet for them to get involved with the kids showing livestock. They are also involved in the FFA program at the local high school and do a lot with its alumni program so they can support the kids through agriculture in as many ways as possible.
Selling a premium product and supporting superior youth are both tasks that English takes to heart. She encourages new dealers and those considering selling BioZyme products not to get hung up on the price. “Don’t let the price stand in your way. It can be kind of a sticker shock, but it is a premium product and your customers will use it. The price is what sets it apart,” she said.
When you’re advocating for the future and promoting a product that helps animals succeed in life, you’re doing great things. Thanks, Anna English for displaying “care that comes full circle.”