The number of sheep and goat producers in the United States might be on a decline, but the demand for the red meat and natural wool fibers is on the rise, making supplies tight. When supplies are tight, prices tend to increase, providing producers the incentives to raise the highest quality meat and wool they can. Now is when these producers need a high-quality nutritional program that all of you have access to sell: DuraFerm®.
Now is the time to capitalize on marketing DuraFerm as a line of vitamin and mineral supplements for sheep and goats that emphasizes reproductive performance. With producers aiming to have healthy lamb crops and vigorous kids, now is a great time to market a high-quality supplement to sheep and goat producers.
With the goal for both ewes and does to breed and settle and to give birth to twins, there is a DuraFerm Mineral right for both ewes and does for all times of the year. The Marketing Team has been making a concerted effort to market these DuraFrem products to a variety of audiences.
Promoboxx:
Don’t miss out on the content that is created specifically for dealers to share on their social media pages. This content meets up with national and regional campaigns, so your local messages have a cohesive look and feel.
Event Partnerships:
Members of the BioZyme staff recently attended the Midwest Stud Ram Sale in Sedalia, Missouri, and are preparing to attend the Texas A & M AgriLife Sheep and Goat Expo in San Angelo. By attending these industry events, we can contact a wide array of producers who might not be aware of DuraFerm and point them in the direction of a dealer in their area.
Media Placements:
With both paid advertisements and press release coverage in industry print and online publications, we are helping to share the message of DuraFerm and how it helps keep the flock or herd nutritionally sound while keeping females bred. A few of our media partners include The Goat Rancher, Livestock Weekly, RingSide, ChampionDrive, Integrity Livestock Sales and some breed publications.
As a dealer, the Marketing Team and your ASM is here to assist you to market products like DuraFerm, that might not be as familiar to you. Reach out to your ASM or the Outreach Support Center if you need specific tools and materials to help you market DuraFerm. The time is now to take advantage of the market that exists.
Help your sheep and goat customers strengthen their stock and have healthier, higher performing, growthier lambs and goats. Help your customers reach their full potential, and your DuraFerm sales will reach its potential. That’s care that comes full circle.