If you want to grow your business, you have to move forward and upward, sometimes doing things outside of your comfort zone. Abraham Lincoln once said, “I may be a slow walker, but I never walk back.” It’s ok to grow slowly, but it’s not ok to go backwards in your growth!
At BioZyme, we want to see our dealers succeed and grow. That’s why we’ve provided the tools and programs to help you grow. Let’s review.
Engage in Promoboxx
Remember that we said a majority of farmers, 94%, have a smart phone or cell phone. A big share of them also have access to social media. For those who are not active on social media, they probably have a spouse or kid who is on social media, whose accounts they “creep” or scroll through periodically. Because we know not everyone has time to create social media posts, BioZyme has created social media posts that align with its national marketing messages and put those into Promoboxx, and easy-to-use platform to help you create awareness of your company with BioZyme information on your social channels.
Promoboxx is free to BioZyme dealers to use, and provides you access to various pre-created posts to share on your social media accounts. As a dealer, you can use the entire post or various assets of it like the copy or just the photo. Content is updated regularly to keep it fresh for you. To learn more or get started with Promoboxx, visit www. biozymedealermktg.com.
Quarterly Dealer Mailers
Direct mail is a great way to get a message in front of customers. Each quarter, BioZyme creates a message with a focus on one product that is timely for that particular production cycle/time of year. If the dealer sends its customer mailing list to BioZyme, via an excel spreadsheet, it will prepare the mailer to send to those customers, free of charge. And, if you have your customer mailing list split by species or product lines, that is even better. That way when it comes time to send a Vitalize mailer, those with sheep or goats won’t get the mail.
Watch your email and the Dealer Facebook Group for sign up information for this program.
Product Educational Opportunities
In addition to having a product focus for the customer mailer during each quarter, the BioZyme Team also provides a live training for dealers each quarter around that same topic. These trainings take place on the Dealer Facebook Group. These sessions are also recorded, to allow more dealers to watch on their own time.
In addition to dealer trainings, any time a new product is released, a training is conducted and a new product video is put into the Online Dealer center (ODC).
Of course, the Master Dealer, is always a great way to learn about the products and selling techniques. Look for some enhancements to his program in the coming year!
Get Your Store Ready
Nothing is more discouraging than going to a store, looking for a product, and not being able to find it because there is no signage, or it is buried behind some other irrelevant product. If it is weaning time, get your Vita Charge® products on an end cap with signage that promotes stress recovery.
Upselling and cross selling are great techniques. Keep gel products on the sales counter and when a customer buys Vitalize® Equine Digest More Plus, be sure to suggest they might also like the Vitalize Equine Gel.
Signage and product placement will help you sell products in your store more often than you think. You can’t sell what the customers can’t see.
We’ve provided you four simple steps to help you market your business. Follow these steps and watch your business grow!