Effective Easy Breeding with VitaFerm® Concept•Aid®

How much is one more calf worth?
When it comes to the cow-calf producer each live calf is added profit to his or her bottom line. That is why it is so important to help them determine which VitaFerm® Concept•Aid® formula to use and educate and encourage them to begin feeding that formula at least 60 days prior to calving through breeding.

Because there are so many formulas available of the VitaFerm Concept•Aid, we have developed several tools to help you educate your customers on their differences and help them decide which is the correct formula for them.

A short video about each formula is available online if you click on the product tab. Each video is about one minute and highlights the features and benefits of each product. These are ideal to share on your own social media or on a dedicated screen within your dealership as well.

Spec Sheet
In the same online tab as the videos and in the Online Dealer Center under the product information, you can find a spec sheet about each product. This will outline specific nutritional information and feeding rates in a simple, easy-to-follow format. These are in a downloadable format and easy to print.
They make a great quick reference to keep on hand.

VitaFerm Concept•Aid Product Navigator
This five-question quiz is a simple way to help producers discover which formula is best suited to their management scenario and resources. After the producer answers questions about feed availability and production goals, a formula will be suggested to them. You can help them adjust accordingly with your product knowledge.

It is important to emphasize to your customers that not only does the VitaFerm Concept•Aid assist the cow herd during breeding, it provides the cows great nutrition year-round and provides them added absorption of nutrients they need from the feedstuffs and forages available to them.


Be sure to understand each of your customer’s individual challenges to help them achieve reproductive success and profitability in their herd. Is their calving window longer than they would like? Too many open cows due to poor breed back? Low-quality forages available due to extreme weather patterns this past year? Find out what they are facing and recommend a VitaFerm Concept•Aid for them.

Challenge: Poor breed back rates leading to more open

How to Relevantly Position VitaFerm Concept•Aid: Reduce your risk by investing in the Concept•Aid mineral program to maximize your reproductive efficiency. Leverage the power of organic trace minerals, high levels of vitamin E and selenium to promote optimized fertility and quick reproductive tract repair to ensure a faster breed back.

Challenge: Constant weather challenges led to tightened budgets, and often times, mineral and supplementation programs were cut leading to thin cows, which resulted in poor conception rates and longer calving seasons.

How to Relevantly Position VitaFerm Concept•Aid: Reduce your labor and length of calving season with the help of Concept•Aid. You can trust the Amaferm® advantage to deliver more energy for reproductive success while elevated vitamin E levels lend to faster reproductive tract repair and quicker breed back to shorten your calving window, helping to maximize your efforts.

Challenge: Irregular weather patterns have resulted in low-quality forages and winter pastures.

How to Relevantly Position VitaFerm Concept•Aid: Don’t let winter grazing limit your performance. Let Concept•Aid help maximize digestibility and absorption with the power of Amaferm! Choose the phosphorous level that suits your forage best to help promote milk production and higher calf weaning weights.

Challenge: Soft markets and fewer calves on the ground
will require higher weaning weights to differentiate and stay profitable come sale time.

How to Relevantly Position VitaFerm Concept•Aid: Allow Concept•Aid products to deliver optimal digestive health and nutrition through the power of Amaferm resulting in performance that pays. Through increased absorption and elevated levels of
phosphorous, you can expect an 11% increase in calf weaning weights above the national average (Source: VitaFerm Reproductive Success Report)

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