Care that comes full circle can start with little acts of kindness that help grow sales. But first you need to know your customers and understand what their passion points are.
Every single person has a passion point or hot button. Once you find that for particular customers that are willing to invest in the goods and services you offer, remember that hitting those passion points in a genuine way can often boost sales.
There are several ways to show appreciation for your customers. One of the most effective ways is to host a producer meeting, where you might serve a meal or appetizers while educating the customers about the benefits of the product you offer. Everyone looks forward to the camaraderie of the event, and many look forward to the meal; however, most will remember that XYZ Dealer took the effort to plan, invite and host the event and talk to the producer group. Make sure you use the Marketing Resources in the Online Dealer Center to help secure invitations and a speaker from BioZyme®.
With sale season in full swing, another way to show appreciation is to attend your customers’ production sales. Put on a logoed cap or jacket and make an appearance at a customer sale. Bring along a stack of VitaFerm® gloves or some ink pens so the buyers can pick one up – it’s also good promotion. Be sure to say a quick hello to your customer to let him or her know you are there if any help is needed, but don’t be a nuisance. Remember, this is the big pay day for them.
Sponsor a livestock show. Spring jackpot shows are right around the corner. Chances are you have customers with children or grandchildren who participate in local stock shows. It doesn’t take much financial investment to sponsor an award or back tags in return to get your name and business recognized. Your customers will be happy to see you participated in a way that gives back to the youth, and they should be more willing to invest back into your business. Community outreach and giving back can pay dividends.
Be present. Sometimes just showing up is enough to show you care. Showing up at church, the local spring concert and home opener baseball game are the little things your customers are looking for to know that you are invested in the community and there for them. When a customer knows you are invested in the community, they are more likely to keep their local business rather than drive a distance to purchase similar products.
Show your customers some appreciation and be a part of their passion points. Be present in the community.
Watch your business grow.