VITA CHARGE® TECHNOLOGY MOVES TO FLAGSHIP BRANDS
Starting in January, dealers and end-users will start to see some familiar products in the VitaFerm® and Sure Champ® brands. Although the products might have new names and labels, they are not necessarily new to the BioZyme family of brands. BioZyme is repositioning the Vita Charge products into either VitaFerm or Sure Champ to continue to provide undeniable impact to our customers.
The change comes after months of market and sales research, in an attempt to help increase efficiencies across all brands. All products will continue to be marketed “with the Vita Charge technology,” a fast-acting proprietary blend of ingredients that support animals during, before and after times of stress. All products will continue to have the same great formulas that customers have come to know and trust.
The production cattle products like Stress Tubs and 5L Cattle Drench will be marketed under the VitaFerm label.
All gels, Liquid Boost® and the 32 oz. Cattle Drench will be marketed under the Sure Champ label. Traditional Vita Charge Gel is being renamed Sure Champ Appetite Plus® with Vita Charge Technology, to better describe its function.
Both of the HydraBoost® products for swine become available only on special order, and no longer will be on the price list, once current inventory is depleted, much like HydraBoost AVX.
This will be a rolling change, as inventory of currently labeled products is depleted from inventory. Look for more information on the upcoming changes coming soon in the Online Dealer Center, Dealer Facebook Page and in your email.