Author: bzsuper

Featured BioZyme Team – Domestic Sales

At BioZyme®, we take the TEAM approach, meaning that Together Everyone Achieves MORE! That is why we have a sales TEAM to support our customers. You likely know these men and women out in the field as your ASMs, or Area SalesManagers. They are our boots on the ground to help the dealers succeed in their business.

“We want the dealers to communicate with the ASMs their goals and aspirations for their business,” said Bob Burkham, Senior Manager of National Sales, who oversees the team of ASMs. “Do you want to grow as a dealer? Or are you happy where you currently are? Use your ASM to help you grow!”

The Sales Team is currently comprised of 12 knowledgeable men and women across the country to help you reach your goals. If there isn’t an ASM in your specific territory, feel free to call the BioZymeOutreach Support TEAM at 800-821-3070.

According to Burkham, the Sales Team offers dealers four key areas of support.

Product Knowledge

The sales team is well-versed in product knowledge and can provide training to you or your staff.

Expert in the Field to Answer Questions

Do you or a potential customer have a question about how a product works, the best product within a line for a specific scenario or how to merchandise a product? Use your ASM or Inside Sales Rep to get your questions answered.

Access to Nutritional Support

Not every company offers nutritional support, but in addition to the Sales Team, we offer a staff of nutritionists to help you. The ASMs can help you work with them, and also help you gather hay and feed samples for testing to be sure your customers get the right products.

Business Development

Do you have a potential end-user who is on the fence? Schedule a joint meeting with that producer, you and your ASM to discuss a product and the BioZyme products that would benefit its operation.

“My main goal is to help people improve their animals’ performance. Training the dealer to service the end-user is one of the best uses of my time. Fifty dealers are going to talk to way more people than I can in a day, and that helps us spread the care that comes full circle,” said Kevin Glaubius, ASM in Nebraska.

In the end, Burkham and Glaubius both agree, the dealer-ASM relationship is based on a common goal –growing the dealer’s business and providing solutions for customers.

“Call on any ASM to get the resources you need. They are here to help you reach your goals,” Burkham said.

NEW PRODUCT AVAILABLE: VITAFERM CONSERVE® PROTEIN MEAL

VitaFerm Conserve® Protein Meal is now available to order!

VitaFerm Conserve Protein Meal is a free-choice vitamin and mineral supplement with protein for beef cattle designed to support herd health and performance while conserving cost. We are excited to add this as an option to our protein lineup. Please watch your email and Online Dealer Center for more information.

Key Benefits:  

  • Contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility.
  • Includes 20% natural protein.
  • Features a complete, but economical vitamin and mineral package.

Give us a call at (816) 344-5769 TODAY to place your order.

Letters from Lisa – The History of BioZyme

The history of BioZyme®is rich with care that comes full circle. I believe this care is especially entwined into one fact; we make products that do what we say they do. This was true in 1951 when our company was born and is still true today.

Many well-established brands have built a reputation for delivering products that live up to their claims. This requires investing heavily in research, development and quality assurance to maintain customer trust. BioZyme is not an exception. We spend money each year to discover, understand and constantly validate all this care. We take these research efforts to the next level by creating products and ideas that deliver care that comes full circle to the animal, the owner and the industry.

Care that Comes Full Circle implies that effort, energy or actions you put into something or someone will be reciprocated or reflected back to you in some way. It suggests that the treatment or consideration you extend to others is likely to be mirrored in how others treat or respond to you.

Our founder, LarryEhlert, began this cultureinside BioZyme. From his vision to provide a high-quality, highly fortified and concentrated product for the livestock producer, Ehlert’s Feeds was born in the early 1950’s. A concentration on vitamins, trace minerals and natural protein sources were incorporated. He wanted to put everything in the bag that the producer did not have, but needed to balance the grain and forage he already had on the farm to feed. Larry was a stickler for only using “old process” soy, cotton and linseed meals. He was known to pick on inferior ingredients. For example, he described urea by saying, “it may be a good fertilizer, but it should not go through the cow first to get in the ground.”

Doing things right was always Larry Ehlert’s way. Doing things right is the foundation of care that comes full circle. This is the history and the future of BioZyme and ensures our products do exactly as we say they do.

Changes Coming in September

NEW PRODUCT ANNOUNCEMENT: VITAFERM CONSERVE® PROTEIN MEAL

VitaFerm Conserve® Protein Meal will be introduced to the price list in September. Conserve Protein Meal is a free-choice vitamin and mineral supplement with protein for beef cattle designed to support herd health and performance while conserving cost. We are excited to add this as an option to our protein lineup. Please watch your email and Online Dealer Center for more information.

BAXYL® TAKES ON NEW LOOK, MAKES BRAND CHANGES

The Baxyl® human health products are getting a new look in September. They will now come with pre-measured pumps for easier dosing. They will also come in brightly colored boxes to stand out better on retail shelves.

Another major change is that Baxyl® Boost will change its name to Baxyl Sport, as inventory depletes and as the labels and new packaging become available. The rebranding reflects the addition of Astaxanthin, an added antioxidant that assists in soft tissue health and muscular recuperation. MHB3® and Astaxanthin are the perfect combination for athletes, therefore the name Baxyl Sport. Watch for more about Baxyl and HyaGlo on updated websites: www.baxyl.com and www.hyaglo.com.

If you are interested in carrying Baxyl or Hyaglo in your store, contact Mackinze Gray at (816) 366-7026.

LOOK FOR VITA CHARGE® PROMOTIONAL ITEMS IN PACKAGING

As the Vita Charge® Cattle Drench campaign, “Get ‘em in, get ‘em going,” kicks off, you will notice some promotional items in each case of Cattle Drench you receive this month. The 32-oz. Cattle Drench will come with a shelf talker, ideal for hanging in retail stores to help promote the products and catch customers’ attention. The 5L bottles will each have a neck tag that tells a little more about the product. Watch for more information about this campaign in Volume 7 of VISION.

VITALIZE PRODUCTS NOW CARRY THE CLEAN SPORT LABEL

Vitalize® Alimend®, Blazin, Hyaluronex® Joint and Equine Gel have recently been Clean Sport tested using the prohibited substances guidelines set forth by the United States Equestrian Federation (USEF), International Federation for Equestrian Sports (FEI) and International Federation of Horse Racing Authorities (IFHA). This testing provides peace of mind for horse owners, riders and trainers that Vitalize products can be safely used before and during competition.

Letters from Lisa – The 4 P’s of profitable growth

If you know me, you know I am an accountant (CPA) who by nature is a black and white, bottom-line type of person. So, let’s start with the bottom line. Profitability and growth go hand-in-hand when it comes to success in business. Profit is key to the basic survival of a business, while growth is the key to long-term success. Profitability is the primary goal of all business. Without profitability the business will not survive. 

Profitability is measured by income and expenses. Income is money generated from the activities of the business. For example, if crops and livestock are produced and sold, income is generated. However, money coming into the business from activities like borrowing funds does not create income. This is simply a cash transaction between the business and the lender to generate cash for buying assets.

Expenses are the cost of resources used by the activities of the business. For example, seed corn is an expense of a farm business because it is used up in the production process. Resources, such as a machine whose useful life is more than one year, are used over a period of years. And just as borrowing money is not income, repayment of a loan is not an expense; it is merely a cash transfer between the business and the lender. 

Increasing profitability is one of the most important tasks of business managers. Managers should constantly look for ways to change the business to improve profitability. Some people believe profitability causes growth, but I do not. Many profitable businesses do not grow. 

However, profitable growth is one the best ways to improve profitability. Growth that loses money is not helpful, in fact it is quite harmful, as it takes your money and your time, neither of which we have enough of in our lives. Smart growth, on the other hand, ensures all the P’s that drive profitability are met. Let’s look at the 4 P’s of profitable growth:

Product – Consider all of the following when assessing the products in your business from a smart growth perspective: 

• Target market size 
• Product positioning vs. buyer needs 
• Capacity you can supply 
• Competitive landscape 
• Gross margin

People – Having the right people is great, but they should also be in the right seats. When people can bring their unique talents to work, they are inspired and naturally engage which makes profitability and growth a heck of a lot easier. Consider the following points to ensure you are attracting and keeping the right people: 

• Culture  
• Skill & behavior requirements  
• Primary job responsibilities & their communication  
• Hiring process  
• On-boarding & training process
• Compensation 
• Engagement and retention strategies 

Passion – A strong desire and devotion to an activity or concept (passion) is the key to everything your business does if you want to be highly profitable while you work to grow. It gives you the momentum to keep going even when times get hard and builds your business even higher when times are good. True passion ensures you are: 

• Attracting the right consumers to your business  
• Building an authentic brand and brand story  
• Networking with the right people who share similar perspectives   
• Setting yourself apart from competitors 

Proof – Profitable growth should not be counted on until proof exists on all of the P’s: 

• Product efficacy   
• People power   
• Passion that never turns off   

Keep these 4 P’s in mind for profitability and growth that will make you stop and go WOW.

CRAFT YOUR OWN BAG!

At BioZyme, we believe in delivering the best possible customer care and evolving to meet the demands of the current times. That is why – for the first time ever – we are excited to offer our dealers a discount and lower minimums on custom blends.

Order by August 14 to receive a 12% discount on calculated price, or by August 18 for a 10% discount.

Terms & conditions:

  • Minimum order size: 6T per item
  • Mineral or pellet products only (no premixes, proprietary products, blocks, tubs, liquids, gels)-
  • Orders will be produced between August 21 and September 1.
  • Orders are subject to other established BioZyme terms & conditions.
  • Orders from subdealers will be turned over to distribution via BioZyme for pricing and logistics.

Changes Coming in August

BAXYL® BOOST GETS A NEW NAME

Baxyl® Boost will change its name to Baxyl Sport later in August, as inventory depletes and as the labels and new packaging are updating. The rebranding reflects the addition of Astaxanthin, an added antioxidant that assists in soft tissue health and muscular recuperation. The combination of MHB3® and Astaxanthin is the perfect combination for athletes, therefore the name Baxyl Sport.

Baxyl Sport is part of the Baxyl® line of products and is a completely hydrated, oral, liquid supplement which allows for quick absorption and maximum efficacy. Baxyl is created with MHB3 Hyaluronan and is the most researched and proven joint relief supplement on the market from Cogent Solutions Group, LLC. Cogent Solutions Group is a subsidiary of BioZyme®️, Inc.

To place your order, call Mackinze Gray at (816) 366-7026.

AMAFERM® PELLET BAG SIZE CHANGED

The Amaferm® Pellet has been reduced from a 50-pound bag to a 40-pound bag. The price will be adjusted accordingly.

CRAFT YOUR OWN BAG!

At BioZyme, we believe in delivering the best possible customer care and evolving to meet the demands of the current times. That is why – for the first time ever – we are excited to offer our dealers a discount and lower minimums on custom blends.

Order by August 14 to receive a 12% discount on calculated price, or by August 18 for a 10% discount.

Terms & conditions:

• Minimum order size: 6T per item-Mineral or pellet products only (no premixes, proprietary products, blocks, tubs, liquids, gels)-

• Orders will be produced between August 21 and September 1.

• Orders are subject to other established BioZyme terms & conditions.

• Orders from subdealers will be turned over to distribution via BioZyme for pricing and logistics.

Changes Coming in July

AMAFERM® PELLET BAG SIZE CHANGING

The Amaferm® Pellet will be reduced from a 50 lb bag to a 40 lb bag, starting in July. The price will be adjusted accordingly.

SURE CHAMP® SPARK® DISCONTINUED

Due to the continual decrease in sales over the past four years, Sure Champ® Spark® will be discontinued once inventory of the products and buckets has been depleted. Customers who have relied on Spark can receive many of the same benefits and more from Sure Champ Extreme with ClariFly®, available in 25- and 40-pound bags.

Changes Coming in June

SURE CHAMP® SPARK® DISCONTINUED

Due to the continual decrease in sales over the past four years, Sure Champ® Spark® will be discontinued once inventory of the products and buckets has been depleted, likely later in June or early in July. Customers who have relied on Spark can receive many of the same benefits and more from Sure Champ Extreme with ClariFly®, available in 25-and 40-pound bags, especially through the summer months.

AO-BIOTICS® EQE ADDED TO BACKYARD BOOST® DAILY ESSENTIALS

AO-Biotics® EQE will be added to the Backyard Boost® Daily Essentials, in addition to Amaferm®. EQE is the first-and-only postbiotic designed specifically for layers using patent pending technology. The addition will help enhance egg quality, number of eggs and egg mass. This will be a rolling change as inventory of the current stock is sold.

AMAFERM® PELLET UPDATE

Beginning in July, Amaferm® Pellet will be reduced from a 50 lb bag to a 40 lb bag. The price will be adjusted accordingly.

Letters from Lisa

At BioZyme®, one of our corporate goals is to produce products that meet or exceed our customers’ needs and wants. We call it safe, accurate product. This goal has always been very important to me, as I believe our end customer is the animal, and animals have always been my heart throb. My mother could tell you numerous stories about how many wild animals I tried to “save” and how many dogs I brought home that “found” me.

The responsibility of quality is to ensure all products are free from defects, the process reduces waste, and the product meets the customers’ expectations before it leaves the manufacturing facility. The pursuit of quality must be everyone’s responsibility at each stage of the process.

This pursuit at BioZyme includes the following:

  • Reliable products – From a business perspective, consumers favor products that are reliable.
  • Safe products – Perhaps the most critical element is that we must ensure our products are safe to use.
  • Compliance – There are many rules and regulations we must adhere to, and compliance is a key issue of quality to prevent delays in production and avoid fines.
  • Consistency – All products must meet the same standard of excellence.
  • Waste reduction – We lower costs when material resources are conserved and used wisely in the production process.
  • Minimizing risk – A rigorous QC process identifies root causes quickly when there is a problem.
  • Continuous improvement – Quality is about always improving the process to create a better product.

Once you have these standards defined and implemented, then you must decide how you will know they are working. At BioZyme we wanted to be very specific about our safe, accurate product goal. That started with defining safety and accuracy.

Those definitions are outlined here:

  • Safety refers to all factors that impact the health and well-being of the manufacturing employees and the products they manufacture.
  • Accuracy is the degree of conformance to the known standard when it comes to the quality and performance of a finished product.

Next, we worked hard to define our versions of each.

BioZyme Safe

  • Produced under safe, clean conditions.
  • Free of harmful, foreign substances.

BioZyme Accurate

  • Labeled appropriately, legibly and truthfully.
  • Consistent in look where look is defined as color, smell and particle size.
  • Consistently palatable.

And finally, in true Lisa style, we outlined how we would measure if it was really happening by defining these metrics:

  • 0 worker accidents
  • 0 animal deaths
  • 0 pounds of off-spec product
  • 100% of product produced is without a product integrity customer concern.
  • 100% of finished product tested matches its tag.
  • 100% of product hits parameters set for the color spectrometer and particle size analyzer.
  • 100% of product contains formula tested amount of flavor.

After defining, outlining and documenting all the above we began upgrading all that we do at BioZyme to ensure we walk the talk.

Below is a list of what we have done to date:

  • Installed an Industrial Dehumidifier
  • Perform Monthly Leg Camera Scoping
  • Installed a Feed Cleaner Just Before Bagging
  • Installed More Magnets, a Magnet Drawer & Metal Detection
  • Implemented AI Camera Pictures of Every Bag with Alarms
  • Ensured FIFO Monitoring
  • Implemented an Employee Safety Program
  • Added Sampling & Testing of All Inbound Ingredients
  • Added Sampling & Testing of a Statistically Significant Amount of Finished Product
  • Ensured Full Team is PCQI Trained
  • A PCQI is an individual who has successfully completed adequate training to implement a food safety plan. A PCQI manages important aspects of the food safety program and ensures that preventive controls are effective and proper records are maintained.
  • Implemented 100% Automated Checklist Use with Alarms when a NO is Clicked
  • Ensure Dust Control Content Analysis
  • Implementation of Automation in All Processes Except Drug Hand-adds
  • Employed Two Full-time Sanitation Employees at each Facility
  • Track & Manage Moisture Variation in Amaferm Drying
  • Implemented QC Bag Screening on First 10 Bags of Every Run
  • Hired a Certified, Professional 3rd Party Pest Control Program
  • A 3rd Party Audit at Each Facility for Quality Certification
  • Added an Equine Safe Manufacturing Line for our Vitalize Line

Is safety and accuracy really worth all this effort?

According to the National Institutes of Health, interacting with animals has been shown to decrease levels of cortisol (a stress-related hormone) and lower blood pressure. Other studies have found that animals can reduce loneliness, increase feelings of social support and boost human mood.

Yep, it’s worth it