Category: Education

Six Tips How to Grow Your Business, Drive Customer Engagement 

In today’s competitive business environment, sales growth and customer engagement are more intertwined than ever. A successful strategy on how to grow your business focuses on converting leads into sales and building long-term relationships with customers.  

There are numerous livestock and animal vitamin and mineral supplements on the market. How do you distinguish yourself from the competition? Is it value for the product offered? Customer service? You want to remain competitive and still grow your business, regardless of whether you are selling BioZyme® products or hedge posts. 

We know that action equals growth. If you complete certain actions, you will grow sales, and increased sales typically lead to increased profitability. 

Our team has created this blog with 6 actionable pieces of advice to help your business increase sales and foster meaningful engagement with your audience.  

1. Prioritize Personalized Customer Experiences 

In the age of big data, customers expect businesses to offer personalized experiences. Tailoring product recommendations, promotions and communication to individual customer preferences can significantly boost sales.  

Use data from past purchases, browsing behavior and demographics to craft offers that resonate on a personal level. Personalization makes customers feel valued, which increases the likelihood of conversion and long-term loyalty. 

Business Tip 

Implement a customer relationship management (CRM) to manage your interactions with customers and potential customers. The goal of CRM is to improve relationships with customers to grow the business.  

CRM systems can:  

  • Unify data: Combine customer and company data from various sources  
  • Track interactions: Record interactions with customers, such as sales calls, customer service interactions, and marketing emails  
  • Improve efficiency: Streamline processes and help teams align their efforts  
  • Improve profitability: Help businesses stay connected to customers and improve profitability  
  • Improve customer retention: Help businesses identify upsell and cross-sell opportunities and address issues promptly  

BioZyme Tip 

One way to personalize your customers’ experience through the BioZyme Marketing Team is to participate in the quarterly mailers. For instance, this quarter we focused on the Four Sixes™ x VitaFerm® Legendary Nutrition Protein Tub. If you have beef-producing customers who need extra year-round protein supplementation, this would have been a great mailing to opt in for. All postcards are addressed directly to your customers and look like they come directly from you, not BioZyme! 

2. Leverage Social Proof to Build Trust 

Customers are more likely to engage with and purchase from businesses they trust. Social proof, in the form of reviews, testimonials and case studies, plays a critical role in building that trust. Showcasing how other customers have benefited from your products or services helps potential buyers feel more confident in making a purchase. 

Business Tip 

Encourage satisfied customers to leave reviews and share testimonials. You can also collaborate with influencers or brand advocates to expand reach and credibility. 

BioZyme Tip 

Ask some well-known and respected customers to share their experiences with your products at a producer meeting. People buy from people. If one potential customer hears a testimonial that his/her neighbor has had exceptional conception rates using a product you sell, perhaps that will be just the encouragement to move that person from “potential” to “customer.” That is just one way how to grow your business!  

3. Optimize for Mobile Commerce 

With the majority of internet traffic now coming from mobile devices, businesses that fail to optimize for mobile are missing out on significant opportunities. Ensuring your website and online store are mobile-friendly isn’t just about aesthetics; it impacts sales and engagement directly. A seamless mobile experience is crucial for converting casual browsers into buyers. 

Some may argue that it isn’t necessary to have a mobile-friendly website for farmers and ranchers. However, studies report that 94% of agricultural producers use smartphones regularly. 

Business Tip  

Simplify the mobile shopping experience by improving page loading speed, offering easy navigation and integrating mobile payment solutions like Apple Pay or Google Wallet.  

BioZyme Tip 

Perhaps you don’t sell your products online. That’s okay. However, it is still important to have a website so your customers can find you! Include your contact information, address and hours of operation.  

Even if you don’t sell products online, it is still a great idea to list the products you do offer on your website. If your customer is in a rural area looking for a particular product, it will make the decision easier for them to come buy from you, if they see the product they desire on your website. 

4. Implement a Multi-Channel Marketing Strategy 

Your customers are everywhere—on social media, checking emails, browsing websites, listening to the radio and reading publications. To maximize your sales potential, you need to meet them where they are. A multi-channel marketing strategy ensures you’re present on all relevant platforms, giving you multiple touchpoints to engage and convert customers. 

You have likely heard of the Marketing Rule of 7. This strategy is over 100 years old. It says that a person must be exposed to a message at least 7 times before they engage or make a purchase. But think about it – in the 1930s, the marketing channels were print and radio. Today, with so many mediums, a customer or potential customer needs to be exposed many more times. Most modern marketing research suggests it takes over 21 touches to have that same effect! That is why it is so vital to implement a multi-channel marketing plan as you determine how to grow your business.  

Business Tip 

Use email, social media, and SMS campaigns to nurture leads and promote special offers. Ensure consistent messaging across all channels to reinforce brand identity and trust. 

BioZyme Tip 

Rely on our Marketing Team to create ads—print, social, radio—that align with our national campaigns for each brand. If you are planning to promote DuraFerm® just before breeding season, we likely have some branded collateral ready. The same is true for every brand during each quarter. Reach out to your Area Sales Manager to find out how to use our marketing expertise to your advantage.  You can also submit a marketing request for customized social content by submitting a marketing request through the Online Dealer Center. 

5. Harness the Power of Data Analytics 

Businesses that understand their data can make informed decisions that drive growth. By tracking customer behavior, sales trends and engagement metrics, you can identify what works and where improvements are needed. Data analytics allows you to refine your sales funnel, improve conversion rates and enhance the overall customer experience.  

This is why we suggested the CRM software in our first bullet above.  

Business Tip 

When you invest in CRM software and other analytics tools, you can see just how powerful your marketing strategy truly is. You can use these tools to monitor your sales pipeline, customer interactions and marketing effectiveness. Additionally, your data analytics can help you determine which marketing spend leads to the most sales conversions and is a great way to plan for future marketing plans and budgets. 

BioZyme Tip 

Let our team at BioZyme help walk you through the analytics you’ve collected. Sometimes, a fresh perspective through a different set of eyes is what you need to fully appreciate where you’ve come and where you’re going. Lean into your ASM or call on the Marketing Team to help you analyze your data and plan the next steps of your marketing strategy. 

6. Engage Customers with Value-Driven Content 

Content is still king when it comes to engagement. By offering value-driven content, such as how-to guides, industry insights or interactive tools, you can position your brand as a trusted authority in your field. This not only increases customer engagement but also fosters loyalty. Valuable content keeps customers coming back, even when they’re not actively shopping. 

Business Tip 

Regularly publish blog posts, create engaging social media content or offer free webinars that educate and inform your audience. This not only boosts engagement but can also lead to more qualified leads. You don’t need every social media platform, but one expert suggests focusing on 1 or 2 that your audience uses regularly and using them well.   

The following numbers might seem like a lot, especially when running your full-time business is your true priority. If you can post this frequently, that’s great, if not, whatever you can do will be plenty. A few posts when you’re able is always going to be better than no posts at all.  

Here is a suggested frequency for posting to social media:  

  • Facebook: 1–2 posts per day, or 5 times per week  
  • Instagram: 1–2 posts per day for in-feed posts, and 2 posts per day for stories  
  • Twitter: 3–4 tweets per day  
  • LinkedIn: 1–2 posts per day  
  • TikTok: 1–4 posts per day  
  • Pinterest: 15–25 pins per day  
  • YouTube: 1 video per week, or 1–3 videos per week for shorts  

Posting too frequently can annoy followers, and users want to see what their friends and family are doing in addition to interacting with their favorite brands. Some suggest that the best times to post are between 9 -10 a.m. or 7 p.m. in your target audience’s respective time zone. 

BioZyme Tip 

BioZyme creates content you can use, so you don’t have to reinvent the wheel! You are invited and welcome to share the blogs that we post on any of our brand websites. Each quarter, we also create social media posts that you can share on your own social media platforms for each brand. These posts are currently found on Promoboxx and are easy to share on your own platforms as pre-created posts that align with our current campaigns. 

By applying these 6 strategies, your businesses can enhance customer engagement and ultimately drive more sales. Focusing on personalized experiences, building trust, optimizing for mobile, leveraging multiple marketing channels, using data analytics, and providing value-driven content will give any company a competitive edge in today’s market. 

BioZyme Offers Marketing Assistance 

BioZyme is built on great products and even great dealers. We want our dealers to succeed with the BioZyme products and in business in general. That is why we provide these educational resources on how to grow your business and guide you to take action for your business. As we know, action equals growth, and growth equals success. If you don’t succeed, we don’t either. 

When you are in the Online Dealer Center, check out the Marketing Tools tab in the upper right side of the screen. Here, you will find our brand logos, a link to Promoboxx, the SAMM Center and the online form to submit marketing requests. The SAMM Center is where you can request literature, wearables and more to help promote your business. If you are looking for personalized signage, a specific print or radio ad or want to host a producer meeting, you will need to submit a marketing request. 

We hope these 6 strategies have helped you determine how to grow your business. We want you to drive customer engagement and we want you to succeed!  

A Step-by-Step Approach to a Successful Producer Meeting

The BioZyme Team wants your next producer meeting to be a success. Follow this guide as you plan your next meeting this fall or winter.

1. Set a Date

Setting a date can be the biggest challenge, as you want to work around your customers’ schedules of calving, harvest, pulling cattle off of government managed ground and other tasks. Work with your Area Sales Manager and set a date at least 60 days out that works best for your schedule.

2. Submit a Marketing Request

At least 60 days before your producer meeting, submit a Marketing Request through the Online Dealer Center to let your ASM and the Marketing Team know that you are planning a Producer Meeting, along with all the pertinent information. The Marketing Team will send invitations on your behalf, provide you with literature and arrange one of the BioZyme experts to speak at your event, if you so choose.

“Use the BioZyme Marketing Team. They are a talented, creative group, so let them help you,” said Keith Micke, K Triangle Feed. Micke hosts at least one successful meeting annually.

3. Update your Customer List

Once you have your Marketing Request submitted, you will want to get an updated customer mailing list submitted to the Marketing Team. Make sure this includes customers and potential customers that you want to invite to your meeting.

Make sure your list is relevant; if you have customers out of state, no need to invite them. If you are focusing on cow-calf nutrition, should you invite customers who only buy dog supplements?

Make Local Arrangements

Decide on what you need locally for your meeting. Are you providing a meal or heavy appetizers? Secure the caterer or work with a local church group or producer’s group to do the cooking. Make sure you have adequate tables, chairs, plates and utensils. If you are having a speaker, you will need a screen and an LCD projector.

5. Follow Up with Phone Calls

Micke advises following up the printed invitation with a friendly phone call. Although the postcard invitation is professional and looks nice, so many of his customers get lots of mail. He said the phone call is a nice reminder for people who might otherwise forget about the meeting.

6. Host the Producer Meeting

On the day or evening of the meeting, make sure you have everything you need. Micke said the best piece of literature he offers attendees is the Product Guide.

“I used to flood them with too much literature. Now we just go through the Product Guide to let them know we have products for every animal and even humans. I will usually sell Baxyl at every meeting,” Micke said. “The other piece of literature that is important is the Amaferm booklet. It all starts with Amaferm, and they need to see how it works.”

He adds that his customers really appreciate seeing someone from BioZyme like Chris Cassady or John Jeffrey at the meeting, as they do a great job explaining and showing care that comes full circle.

7. Close the Sale

At the end of the meeting, follow up with the attendees to gather any orders, especially if you are offering a one-time discount. Follow up with potential customers who you might have met at the meeting within a few days to answer any questions.

The ASM will collect contact cards. A thank you email will be sent on yours and the ASMs behalf. Producer meetings are a great way for outreach, marketing and sales. Reach out to your ASM or the Marketing Team if you have questions on how to make your next producer meeting a success!

Vita Charge® Products Ideal During Stress And Recovery

Just like Butch Cassidy and the Sundance Kid, biscuits and gravy, and chips with salsa, some things are just meant to go together. Another pair that goes together is Vita Charge and antibiotics. Vita Charge is a fast-acting, multi-species livestock supplement for use during stressful times when livestock need protection or assistance in recovery.

“Some people think about giving Vita Charge Cattle Drench when getting in sale barn cattle, and that is a great protocol, but anytime you are giving an antibiotic, be sure to give a Vita Charge product along with it. It’s like peanut butter and jelly, the two things just need to go together,” said Chris Kyle, BioZyme®Inc. Area Sales Manager for east Texas, Arkansas and Louisiana.

Amaferm® is the key ingredient in the Vita Charge line. Amaferm is a precision prebiotic designed to enhance digestibility by amplifying the nutrient supply for maximum performance. It is research-proven to combat stress by supporting the animal’s own immune system, significantly increasing intake and nutrient utilization. The Vita Charge product line offers versatility in many forms making application easy depending on what is best for your animal.

Kyle offers some tips to position each of the Vita Charge products.

As mentioned, the Vita Charge Cattle Drench is the first step in a three-step weaning or receiving program for stockers. The Cattle Drench supports digestive health and promotes feed and water intake during times of stress and recovery. According to Kyle, the Amaferm and added enzymes in the Vita Charge Cattle Drench work together to regenerate any of the healthy bacteria that the antibiotics didn’t kill. Vita Charge Cattle Drench simply helps jump start the digestive system to protect cattle during stress. Like all Vita Charge products, it does not interfere with antibiotics.

Another product that can be used when giving antibiotics to all species and is perhaps a little more portable is the Vita Charge Gel. This easy-to-use gel comes in 60- and 300-mL tubes. Kyle said he knows of several cattle producers who will carry this horseback or in their ATV when they are in bigger pastures and need to treat an animal. The Vita Charge Gel also helps build back bacteria, and contains MOS to trap and expel pathogens, limiting their ability to do harm.

“If you aren’t darting them to treat them, there is a way to get Vita Charge into them,” Kyle said.

Two more Vita Charge products are available to producers that can be used with antibiotics, though they are often used with bigger groups of livestock.

The Vita Charge Stress Tub is the second step in the weaning and receiving protocol. Available in 50- and 200-pound tubs, it is the convenient way for cattle to get their daily dose of Vita Charge without extra handling. The cooked tub for beef cattle now includes a heat-tolerant probiotic to work synergistically with Amaferm to replenish and stimulate gut bacteria. In addition to adding these to your pens when getting in new cattle or at weaning, Kyle also recommends the Vita Charge Stress Tubs for any operations that have a “sick pen.

“If you have a designated sick pen on your place, it should always have something orange (the color of the Stress Tubs) in it. You know those calves are stressed and their immunity is compromised, and they need the Amaferm and MOS more than ever in that situation when they are also getting treated,” he said.

The Vita Charge Stress Tub with HEAT® is ideal to help prevent heat stress during temperatures of 70 degrees and hotter. The Vita Charge Stress Tub with HEAT contains capsaicin to help maintain circulation to support animal performance and gain in heat stress situations. Capsaicin is research-proven to support animal’s ability to maintain normal body temperature. It also includes garlic, considered a natural insect deterrent.

Finally, Vita Charge Liquid Boost® is another versatile, multi-species product that can be fed multiple ways, though most usually administered in water. It can be administered via a medicator, mixed with water, used as a drench or top-dressed on feed. Kyle said for those cattle that have been trucked multiple hours, across time zones and climates, this is a great tool to help them drink once they have reached their new destination.

“If cattle have had a long haul on a semi, and their new owner wants to give them a day or so to get settled before they process them, they could add some Liquid Boost in their water, to help their gut get right. Regardless of if they are ready to eat yet or lick a tub, they are going to have to drink at some point,” Kyle said.

Liquid Boost is also great for any species, and its palatable flavoring helps create consistency in taste of any water source.

Vita Charge offers something for all species with multiple applications. It is designed to help build up the bacteria in the digestive system, something necessary when antibiotics are used. Antibiotics and Vita Charge – they just go together like peas and carrots.

Master Dealer Program Offers Product Info and Marketing

Knowledge is power. At BioZyme®, we want you to have as much knowledge as possible about the products that we offer. That is why we have created the Master Dealer Training Program. The Master Dealer Program is a series of online training modules that allow individuals within your company to learn about each product line and ways to use different products to cross sell and upsell.

In addition to the basic Master Dealer Training Program, there is a Year Two program for those who have completed the first step. In Year Two, dealers will learn about some newer products that have been introduced, as well marketing techniques such as Promoboxx.

“I feel that in the last three days of going through all the training courses, I have learned so much that as a rancher myself, I was not aware of. I look forward to using your products as well. I appreciate the opportunity to learn all this information,” said Missy Rerich, BWI Inside Sales, Schulenburg, Texas.

The Master Dealer program is open to all dealers and is available under “Training” in the Online Dealer Center. Multiple people per dealership can participate in the Mater Dealer program and can work at their own pace to watch the short educational videos and take the quizzes to pass the program. Once all qualifications are met, your dealership will be designated as a Master Dealer on the Dealer Locator map and receive special signage for the store. Each person who finishes the program will receive special BioZyme Master Dealer apparel so customers can easily identify those who have gone the extra mile to provide excellent knowledge and service. Additional awards are given to those who also complete the Year Two program.

The Master Dealer Program is simple. It is a free way to grow your business by providing you with the product knowledge you and your employees need to help sell the BioZyme lines of products. Engage in the Master Dealer Program today. Knowledge is power. Power is watching your business grow.

Educational Resources At Your Fingertips

Gone are the days of flipping through voluminous, outdated encyclopedias for information. Instead, our first instinct is, “I’ll just Google that.” But how does information get onto Google? Did you know that the BioZyme® Marketing Team utilizes various search engine optimization (SEO) tools and Google Analytics to determine what end-users are looking for on Google and various search engines? They do. Then, they use that information to develop educational resources that you can use to help educate your customers. Those resources are available at the click of a button at www.biozymeinc.com.

Gestation Calculators are available for cattle, sheep and goats. These calculators allow the breeders to input breeding dates to get their anticipated calving, lambing or kidding dates and also provide the suggested dates for beginning to feed Concept•Aid®. If your customers are already on a year-round Concept•Aid feeding program, there are also gestation tables available for each species. Visit the “Resources” tab at vitaferm.com and duraferm.com to try them out!

Product Quizzes exist for Gain Smart®, Concept•Aid, and Vitalize® so users can discover which product will be best suited for their management scenario. With several great products in these various lines, the Product Quizzes allow you to input information about your animals and the feedstuffs you have available to them before selecting the ideal supplements. These can be found on the product pages on these brand websites.

Cost Calculators are effective tools to help predict how Amaferm® and the various product lines can help add money to your bottom line. A variety of calculators exist including a VitaFerm Cost of Gain Calculator, an Amaferm Value Calculator and a Forage Savings Calculator. All of these are found on the “Resources” tab at vitaferm.com. The Amaferm Value Calculator is also found under the “Resources” tab on the Gain Smart page.

Hay Testing and Forage Analysis is vital to know what nutrients you are needing to supplement with. At BioZyme, we offer hay testing as a service to our customers. Once that report is received, it is important to know what to do with the information. On the VitaFerm, Gain Smart, DuraFerm and Vitalize pages under the “Services” tab, you will find complete information about hay testing with a form that tells how to interpret you data and an another interactive form that allows you to input the protein and energy information to get even more information about which products to feed.

The BioZyme website is full of useful interactive calculators and tools just like these. Check back often or watch the Dealer Facebook page for updates as more are added.

Sure Champ® In The Classroom Gets A Makeover

If something isn’t broken, there is no need to fix it; however, there is always room to make improvements in the tried and true. That is what has been happening this winter and spring as the Sure Champ in the Classroom website received a makeover to provide more user-friendly information that is easier to find, broken down by both topics and species.

Sure Champ in the Classroom is an online resource designed to help young people #preptowin in life. The online resource offers educational information about basic animal husbandry, livestock evaluation, preparing a cover letter and resume, preparing for CDEs and more.

“The Sure Champ in the Classroom resource page has especially been targeted to help agriculture educators and advisors thrive and develop their lesson plans in the classroom. With the progression and popularity of ‘virtual’ resources, we have come to realize that education doesn’t just happen in the classroom – it can happen anywhere. We revamped our resource page to be more user friendly for all demographics: teachers, students, advisors, 4-H and FFA members alike,” said Jessie Judge, BioZyme Marketing Brand Manager for Beef and Show Livestock, who manages the website. “These resources cover a wide scope of topics to help teachers in the classroom, support students getting started with new livestock projects, provide tips for career development endeavors and more. We’re all familiar with the phrase ‘the best learning happens in the barn,’ and that same principle drove our decision to overhaul our resources – the classroom can be ANYWHERE. Learning isn’t confined to just the classroom.”

BioZyme® feels that it is important to have well-educated young people involved in agriculture as they become industry advocates. The company also wants these same young people to succeed both in the show ring and in and out of the classroom. The makeover of this site divides learning activities by species so someone with a pig can easily go to the pig resources to find information about selection, nutrition, reading ear notches, commingling animals and a checklist of equipment needed when showing pigs. If you are preparing for a livestock judging contest, a variety of judging classes with placings, cuts and reasons are posted under the Judging Classes and also divided by species. Finally, a host of educational topics live under the educational posts that range from reading a feed tag to preparing for an internship or job interview.

“Equipping young people in our industry with the tools they need to win and be successful in life is vital to the success of our business because these young people are the future of our industry. When they surpass the show ring, many of them will seek careers in this industry and contribute to our progression as an agriculture industry at large. It is important for Sure Champ to make an impact on these young people early on through means of education and leadership opportunities not only to leave a lasting impression and emphasize our Care that Comes Full Circle vision, but to ensure they are prepared to go into the career field and thrive in supporting the industry we serve,” Judge said.

If you have a young customer who is new to livestock showing or who needs material to study for an FFA or 4-H project, guide them to the Sure Champ in the Classroom page. There is a wealth of information there that will help them #preptowin in and out of the show ring!

Sharing Knowledge Helps Grow Business

In today’s world, you aren’t just a feed dealer, mineral supplier or farm and home store. You are more than a business. You and your sales staff become industry experts. Experts that your customers rely on for their nutritional advice as it relates to their herd, flock, show stock, horses and dogs. That’s why it is more important than ever before to have knowledge available and ready to share.

According to Shep Hyken, New York Times and Wall Street Journal best selling author and customer engagement expert, 96% of customers will leave a business because of one bad experience. These experiences could range from poor customer interaction, untimely responses, lack of response, rude personnel, consistently being out of stock on a product or never showing appreciation.

In a recent presentation, Hyken offered several tips to help create customer amazement. The central idea to creating customer amazement is to be better than average. When it comes to customer service, no one wants just “fine” service, they want excellent service. Hyken said fine is an acronym that stands for: Fake smile, Insincere feedback, Never coming back, Emotionless (business is dead to the customer). Let’s explore the five ways he recommends providing customer amazement.

  1. Create moments of magic. Make sure that you provide the information and education that the customer is looking for. If they ask a specific question, answer that question directly, not five other questions and don’t beat around the bush. Share another customer testimonial or if you have used the product, share about that positive experience too. Customers want to hear about why something will work for them and their program.
  2. Embrace feedback. Both negative and positive feedback can be good things to help your business grow and share information with others. For example, BioZyme® heard your feedback about the paper mineral bags. A positive change was made due to that feedback. If you hear positive feedback about a product, you can use that to your advantage when talking to others about that specific product.
  3. Communication is key. When providing your customers with valuable information, remember communication is a two-way process. Provide information. Ask the extra questions. Listen for their concerns or challenges. Address their specific needs. Don’t talk circles around them, and don’t do all the talking, but always make sure to be sincere and listen to what they need.
  4. Offer convenient solutions. Perhaps you have all your product information on your website, but not all your customers have internet access. One of the best ways to lay out the information is in a FAQ document. What frequent questions do your customers have? Create the answers for those and answer them in one document and have them readily available to distribute when talking about a product or time in the production cycle.
  5. Show appreciation. You rely on your customers for your success just as much as they rely on you. Be sure to thank them for their patronage and for believing in you and your products.

Providing information is an ongoing process, and mastering the process is ongoing as well. Be sure you and your employees understand the above steps and the importance of providing education and information. Customer amazement is an important step to customer retention. Continue to educate your customers and watch your business grow!

Look to BioZyme Resources for Education and Information

As a feed and supplement dealer, your customers look to you as an expert in animal feeding and nutrition when it comes to helping them achieve their goals. Do you feel like you are armed with the proper information and knowledge you need to help the producers who ask you questions? Do you have the answers to the questions they seek? Are there existing resources to help you when you need them?

If you answered “no” to any of those questions, or if you are just curious on how to be more informed and prepared to answer your customer questions, read on.

BioZyme® understands how important its Dealer Network is. That’s why we have prepared the tools to help you succeed when it comes to providing the best and most accurate information to your customers. The more information you can provide and in a timely manner, the more your customers will value you, and be more likely to return.

VISION

If you are reading this, you know that we care about getting timely information to dealers each month. We strive to provide you relevant product information and tips on how to position those products, give you sales and marketing tips, general business development guides and update you on company happenings.

Dealer Facebook Page

The BioZyme Dealer Facebook is a great space to share ideas with other dealers, see information about product launches, and keep current with happenings. Regular posts make this a great place to see information about live educational events and other news from the company.

Master Dealer Program

The Master Dealer Program was created to provide you and your employees the opportunity to learn more about BioZyme products, how to use them, how to market them, and how they can help the customer succeed. Multiple people from a dealership can complete the program to each learn about the products. Sign in to the Online Dealer Center to complete these quick learning tools today!

People

Each dealer should feel good knowing he or she has an Area Sales Manager and an Outreach Support Dealer Coordinator that they can contact for help. These people are a phone call or email away to help you with your needs. These staff members can also put you and your customers in touch with nutritionists to answer questions and help with hay testing services.

Online Dealer Center

Perhaps one of the most comprehensive places you can find the information you need to help you and your customers succeed 24/7 is the Online Dealer Center. Once inside the ODC, there are multiple tools and resources for you to use. You can ask questions and search for answers on the message board, place and track orders, learn more about the products in the Product Center, calculate LTL shipping costs, order swag and literature and download and print literature. Let’s explore some of the great resources available when you log in.

Product Center

The product center contains all the information you need about each product including selling points, feeding directions, ingredients, spec sheets and much more. It can be searched many ways to easily find the products your customers need. To access the Product Center, go to Products > View Products.

Message Board

Ask questions and receive feedback directly from the BioZyme staff on a variety of topics including nutrition, product information and more. To access the message board, visit Training > Message Board.

LTL Freight Quote

Receive an estimated freight quote for your order by filling out the LTL Freight Calculator located under Products > LTL Freight Calculator.

Literature and SWAG

All of our literature along with branded apparel and merchandise is available through the ODC. Literature is available to download in PDF format at Marketing > Marketing & Sales Aides. To have printed literature shipped to you or to order any of the swag, fill out the Literature Request or the Merchandise Request under Marketing > Marketing Requests.

Information is power. The more information you can provide your customers, the more they will rely on you to help them succeed. Good, reliable information builds trust. Trust builds relationships, and relationships are the foundation of a successful business.

Help Youth Succeed Through Remote Learning

Remote learning. It’s the phrase that students, parents and teachers did not expect to add to their vocabulary this spring when COVID-19 was declared a pandemic. However, with each new update and each governor’s recommendation, remote learning became a part of daily lives in households across the country. School districts devised lesson plans, some delivered their students’ packets via the bus route or mailed and emailed lessons to students on a weekly basis.

Youth might have missed out on the chance for building relationships with their peers and mentors, state FFA contests and conventions, spring sports, prom and more activities, but for those in agriculture, it provided an opportunity to work more with their livestock projects, help out with calving and lambing and perhaps even help prepare for spring planting. Remote learning and sheltering-in-place has allowed many families to spend more time together, learning and working ahead on junior national contests or county fair projects – both livestock and nonlivestock related.

When schools started closing their buildings this spring, online learning and virtual tours seemed to pop up almost instantly. Farm Bureau organizations, breed associations and other ag companies shared content that ranged from simple coloring sheets and word-searches to online judging contests and virtual ag tours.

What did we do?

We were ready. Before the chaos ensued, the Sure Champ® in the Classroom program existed. This online resource offers a variety of learning ideas for educators and parents.

Sure Champ in the Classroom offers various information about cattle, pigs, goats and lambs. Educational information ranges from selection, feeding and nutrition, caring for and preparing for shows and showmanship. General nutrition information is also available as well as quizzes with answer keys for assistance to learning. Educational videos are online for cattle and pigs that detail showmanship, feeding, animal care and reading pig notches.

In addition to the Sure Champ in the Classroom resources, a regular feature of the Sure Champ digital efforts includes an online judging tool, Mark that Card, complete with judging classes and official placings with cuts and reasons. These have been very popular on the Sure Champ social platforms and are all archived at www.surechamp.com.

Local Resources

What can you as a dealer do to help provide some information and resources to your customers in this time of remote learning? Maybe you had a spring livestock clinic planned; don’t let social distancing spoil your plans. With today’s technology on phones and handheld devices like tablets and iPads, it would be efficient and effective to record something from your local store or barn to post to your website or social media to help educate your young customers.

Talk about animal nutrition and break down the various feed ingredients in a ration and describe what they do. Record your own showmanship or clipping clinic. Perhaps you can offer resources for those youth preparing a speech for their junior national or their county club days. Or, you could offer to listen to that speech over the phone or via FaceTime to give some pointers on content or delivery. Offering your time as a resource is a valuable tool to a young person; they won’t forget time that you give them.

Share with us and your fellow dealers what you are doing to serve as a resource and help your young customers #preptowin during this time of social distancing. Post your ideas and your results on the BioZyme Dealer Facebook page so others can learn from you. We are all in this time of uncertainty together. Let’s work collectively to help our young people.

Master Dealer Training Program Provides Resources

Information is power. The more informed you are when talking to your customers and potential customers, the more empowering you will be. Although there is nothing wrong with admitting you don’t have an answer readily available and you will find the answer, you are going to shine brighter and perhaps snag that sale when you have top-of-mind product knowledge ready on the fly. That’s why BioZyme® developed the Master Dealer Training Program and Advanced Master Dealer Training Program to help empower and train its dealers.

Since its inception, nearly 200 dealers have completed the Master Dealer training. More than 100 of those have finished the second phase – year 2 of Master Dealer Training. The Master Dealer program is a series of online training modules that cover a multitude of topics. A passed quiz must be completed with each module in order to complete the training program. In addition, a dealer must carry three out of four product lines every six months. Currently, Vita Charge® and Vitalize® are grouped together as one product line.

“This is a great training tool with helpful information on Amaferm®, all product lines, nutrition, effective marketing and overall business tips for all new dealers and great brush-up information for existing dealers. By completing the Master Dealer and Advanced Master Dealer programs, our dealers have more confidence to go out and promote BioZyme products and their business,” said Jennifer Miller, Outreach Support Manager.

Getting Started

The Master Dealer program allows individuals to complete the program at their own pace, and it allows multiple employees from the same dealership to participate. To get individualized employee login-ins to the Online Dealer Center, contact Miller or your Outreach Support Coordinator.

Educational modules for Year 1 include overviews of each product line and how Amaferm works with each of the of the various segments and each species. Year 2 covers topics that are more business and marketing oriented as well as more in-depth on selling specific products.

Once an individual has been a Master Dealer for one year, he or she will receive an email that reminds him or her to enroll in the Year 2 program. On-demand courses are also created and launched with new products or product changes, like transitioning from paste to gel, to keep dealers in the know.

The Benefits

In addition to adding to your knowledge base and becoming a more empowered dealer, there are other benefits to achieving the Master Dealer status. Once a dealer or an employee within a dealership passes all the courses and meets the product requirements of carrying three of four product lines, that dealer will show up on the BioZyme Dealer Locator with a Master Dealer logo. You will also receive a Master Dealer Kit, which includes a Master Dealer jacket and a Master Dealer sign you can hang up in your dealership. Remember, each employee who completes the training is eligible to receive a jacket.

Once a dealer has completed the Year 2 courses, he or she will receive a Master Dealer Yeti cup and VitaFerm® caps. Press releases about both the Master Dealer and Advanced Master Dealer achievements are written and distributed to ag media in the state of the Master Dealer by the BioZyme Marketing Team each month.

Information is power. The more information you have, the more easily you will be able to talk to the users and potential customers in your area. Become a Master Dealer today. It’s a simple way to train your employees and help them be more effective when it’s time to reach out to customers.