Seeing is believing. And that is exactly what happened in 2010, when Beth Blevins, DVM, and her daughter Michaela experienced their first BioZyme® products at the National Junior Angus Show in Denver. Michaela had hauled a steer and heifer two states south of her native Montana and as luck would have it, her steer decided to quit eating.
“Dennis Delaney was working the BioZyme booth and gave us some Vita Charge® capsules to try on him. He went back on feed and started drinking. We saw some impressive results. That fall Dennis came to Montana for some meetings, and we decided to sign up as dealers,” Beth said.
Beth and her husband own and operate a registered Angus ranch near Ronan, Montana, and Beth is also a veterinarian, owning All Creatures Mobile Veterinary Clinic. She specializes as a large animal veterinarian and says that the precision nutrition that BioZyme offers helps her help her clients.
“VitaFerm ® Concept•Aid® is totally amazing at helping cows get bunched up at breeding time, and calves will start eating it when they are about a week old, so it helps prevent scours in them. I sell a lot of DuraFerm® to goat and sheep producers and am actually getting more meat goat breeders all the time. And the Vita Charge Clench gel is one of the best products to help with diarrhea,” she said.
Although she specializes in large animals, she said her ranch clients have ranch dogs that have taken to the Vitalize® K9 products, and she has also helped a Husky owner whose pups suffered long-term diarrhea until she treated them and got their stomachs back to normal with the Vitalize Dog Gel.
She said the litter of three pups had suffered from diarrhea for most of their first four months of life with no break. Beth treated them with a five-day fenbendazole deworming treatment accompanied with the Vitalize Dog Gel to restore the normal gut flora. She said that particular owner is now a Vitalize believer too.
Additionally, Beth said that although dog is often man or woman’s best friend, their nutritional needs are often neglected. Ranch dogs are notorious for munching on the placentas after calving, which can cause stomach upset, and she often suggests Vitalize Dog Gel for ranch dogs who aren’t feeling their best. She also said many of her equine clients have seen amazing results with the Vitalize Alimend® and have also tried the Vitalize Alimed K9 for their dogs. She has personally experienced great results with the dog food with Amaferm®.
“We have two pugs, and when I switched their feed, gave them the same amount that I was giving them before. They gained five pounds in three weeks! I had to cut their portions down by one-third. I have a friend with labs, and she said with the larger dogs, to cut their food down in half to prevent weight gain,” Beth said. “Their coats are shinier. The coats are the window to what is going on inside of the body.”
Regardless of if Beth is selling VitaFerm mineral for cows, Sure Champ ® for a show customer or Vitalize Dog Gel to a small animal that has had too much afterbirth, she said word of mouth is often her best marketing tool. She said the products generally sell themselves once people see the results, just like they did for her and Michaela more than a decade ago.
“You sell the first bag of mineral, and the cows will sell the rest,” she said.
She has taken advantage of other marketing tools BioZyme offers and encourages others dealers to as well. She has had clients buy products after receiving the quarterly post card in the mail. She also shares the Promoboxx content and likes that it is available for her to use on her own social media.
As a vet, she said a quality nutrition program and a good vaccination program go a long way in keeping animals healthy and being proactive is best.
Thanks Beth for being a long-time dealer and sharing care that comes full circle!
It has been said, your business is only as great as your people. Having the right people, in the right seats, doing the right things plays a huge role in the overall success of any business operation.
The right people are employees who share your company’s core values and help to support a culture based on those values. The right seat means that an employee is operating within their area of greatest skill and passion within an organization, says Jim Collins in his book, “Good to Great.”
To take that a step further, we don’t just want to be great. We want to WOW!
At BioZyme, we have invested heavily in our team over the last few years to be committed to excellence or more simply put, to be WOWing. We take a simplified approach that is built on the below hierarchy:
One cannot be WOWing until one looks in the mirror. At BioZyme, we use a cool tool called the Culture Index to help our team know who they and those around them are. The Culture Index is a scientific approach to the “right people, right seats” concept. Culture Index allows leaders to understand the unique needs of each employee in the organization, communicate effectively and inspire peak performance. It allows people to flourish by leveraging their strengths rather than mitigating their weaknesses.
Much has been written about shared understanding, a state of organizational nirvana where every person has clarity on the big picture, knows how his or her own puzzle piece fits in and acts accordingly. At BioZyme, we work hard at this using B4 (an internal website focused on the big picture), Yammer (a business version of Facebook for puzzle piece sharing), monthly “big picture” snack & learns, the B4 quarterly newsletter (yes, it is in print), quarterly President “big picture” updates and regular documented team huddles for constant puzzle working. These communication tools help share information from all corners of the company. While the center of the puzzle is often the focus, corners and borders are essential.
Know the Job
Knowing one’s job is an important part of the BioZyme hierarchy. In short, a job description is a written statement that describes the duties, responsibilities and reporting relationships of a particular job. Job descriptions are useful communication tools to tell employees exactly what tasks you expect them to perform. Without such clear communication, employees may not perform to expectation, and then everyone is disappointed. At BioZyme, we review job descriptions regularly. It is a huge task, but it has been well worth it. We have found that most of the challenges we run into on a personnel level come back to the job description being unclear or the person being unsure of what the bullets in their job description mean.
Know Your Work
Performance reviews are awkward. They’re biased. Performance reviews are old fashioned, but they are still one of the most important tasks for an organization to be WOWing. To be effective, performance reviews must be done regularly to recognize and reward. At BioZyme, our Know Your Work initiative translates back to our performance review process. Our reviews are a direct tie back to the job description in an approach we have titled CONNECT. To connect means to join together to provide communication. These communications are held as a conversation that each employee has at least quarterly with their manager. In the process, each role grades themselves on their job description bullets. Their manager does the same and then the two sit down together, review and discuss any scoring differences. In the end, either the job description is updated to be more accurate or there is a discussion to outline what improvements need to be made.
Bottom line – to be WOWing one must know. To know means having the right people, in the right seats, doing the right things so they can play a huge role in the overall success of the business.
Team: Marketing Team
Leaders: Jodi Eineichner and Macall Compton
Number of people currently on your team: 11
Key Responsibilities: To create awareness and customer demand for BioZyme brands and drive those new and existing customers to dealers and distributors in their area to buy the products that help their animals perform.
List of each team members and the role they play at BioZyme:
Jodi Eineichner – Interim Director of Strategic Marketing
The Director of Strategic Marketing is responsible for overall strategy, planning and development for all BioZyme marketing activities. Jodi works directly with the marketing and sales teams to create a unified message across all brands and expand BioZyme’s market exposure and brand reputation and recognition by identifying, evaluating, recommending and implementing new strategies and initiatives.
Macall Compton – Senior Manager of Marketing Operations
Macall is responsible for the daily operation of the marketing team as it relates to all marketing activities, including organization, planning, execution, monitoring and delivery on time and within budget.
Jamie Beatty – Marketing Design Coordinator
Jamie creates graphics for print and digital content for the company and across all brands. From the VISION newsletter to banners, postcards and web graphics, Jamie is the creative mind behind a majority of the design work.
Mackinze Gray – Website & Digital Marketing Manager & assists with Vitalize K9
Mackinze helps manage the websites across all brands. From uploading content to making sure the content that is on the site is current, she is your point of contact for all things digital. She is also a member of the Merchandise Team and helps coordinate with the brand managers to create fun, new merch to help promote our brands. On top of that, she has recently started helping our Vitalize Brand Manager create content for our Vitalize K9 brand.
Shelia Grobosky – Marketing Brand Manager – Dealers & Public Relations Coordinator
Shelia wears two hats–marketing our products and services directly to the dealers as well as serving as the Public Relations Coordinator. She is responsible for writing a majority of the content on the website, writes and distributes press release to the media and edits content for the entire team.
Wyatt Marshall – Event Manager & Texas Sales Specialist
Wyatt helps our Brand Managers at events promote the brand and projects we have while attending the event. He is also tasked with helping promote our Vitalize brand in Texas and creating opportunities there to grow our sales.
Brand Managers listen to customers and followers to create content and deliverables to drive engagement. Through strategic content creation, the Marketing Brand Manager will engage brand followers in-person, through strategic relationships and across social media channels to increase brand awareness and ultimately sales. The Marketing Brand Manager will know how to implement strategies (both paid and organic) for events, key relationships and on the appropriate social platforms, and work with the Digital Marketing Coordinator to utilize analytics to understand performance to optimize and adjust moving forward.Brand Managers are passionate and familiar with their species and/or area of expertise. They also work closely with their counterpart in Business Development and Sales.
Samantha Albers – Marketing Brand Manager-Small Livestock (DuraFerm and Backyard Boost)
Hayley Keck – Marketing Brand Manager – Companion
Kylie Patterson – Marketing Brand Manager – Show
Ellie Sennett – Marketing Brand Manager – Vita Charge
Katelyn Williams – Marketing Brand Manager – Beef
How does your team deliver “care that comes full circle” for BioZyme Customers:
The Marketing Team helps with “care that comes full circle” in a few ways. The largest being with our Sure Champ brand. We have our internship program that helps our Marketing Brand Manager for Show attend several events and run our booths as well as come up with content to share on social and our websites, our leadership program that helps train students to become better leaders before they enter the workforce, and the Sure Champ in the Classroom program that offers content for 4-H and FFA leaders to use to help educate the youth. On top of that we want to bring that “care that comes full circle” message to all of the brands and start creating new opportunities to really help especially in these times of need. If you have any ideas of projects, we could implement to help promote this BioZyme, message please reach out to firstname.lastname@example.org.
Genetics are just part of the equation. Your sheep and goat customers have likely studied long and hard to make breeding decisions, but you will want to help them ensure those decisions stick with nutrition from DuraFerm®. DuraFerm is a line of vitamin and mineral supplements for small ruminants with the Amaferm® advantage to increase fertility and conception rates resulting in more live lambs and kids, and ultimately more profit potential. When used at least 30 days prior to parturition through breeding, the formula supports quick repair of the reproductive tract, faster breed back and increased milk production for lamb and kid vigor and growth potential.
Get ‘em Bred, Keep ‘em Bred
With summer temperatures flaring up, you’ll want to be sure to promote DuraFerm Sheep Concept•Aid® HEAT®, which is especially beneficial to combat the challenges of getting ewes bred in the summer. The combination of Amaferm, the HEAT package and garlic, considered a natural insect deterrent should make this product an easy sell, especially as mosquitoes are carriers of the Cache Valley Virus. Many producers experienced detrimental effects of CVV in their 2022 lamb crop due to the excessive mosquito exposure during breeding and gestation.
Aborted fetuses, stillborn or abnormally formed lambs are all signs of CVV. The loss of a healthy lamb or kid is a financial loss for producers. Preventing mosquitoes through breeding and the first 60 days of gestation is the most effective way to prevent CVV. The garlic in the HEAT mineral is one way to prevent mosquito bites. Also encourage your producers to spray for mosquitoes and keep standing water away from their females as much as possible.
DURAFERM FOR GOATS
In addition to the three products for sheep, DuraFerm comes specially formulated in two products for goats as well. Both the DuraFerm Goat Concept•Aid and DuraFerm Goat Concept•Aid Protein Tub offer the same breeding support and Amaferm advantage as all Concept•Aid products. The Protein Tub adds 20% natural protein, especially beneficial for A.I. and E.T. programs.
ALBERS NAMED MARKETING BRAND MANAGER – SMALL LIVESTOCK
Samantha “Sam” Albers is the new Marketing Brand Manager – Small Livestock. In her role, she will focus her efforts on specifically marketing the brands of DuraFerm and Backyard Boost to sheep, goat and poultry producers nationwide.
Albers brings a strategic and creative mindset to BioZyme, as well as a well-rounded livestock background. She most recently worked at Hereford Publications Inc., for nearly four years where she collaborated with breeders to plan their marketing campaigns and sale books. She also coordinated the HPI social media accounts. She is a graduate of Kansas State University with a bachelor’s degree in Agricultural Communications and Journalism with a minor in Animal Science. She also attended Allen County Community College and was on the livestock judging team there. She was active in 4-H and FFA, and she showed sheep, goats, cattle, pigs, dogs and rabbits. Albers, a Kansas native, works from her home office in Lawson, Missouri. She enjoys photography as a hobby. She also likes cooking and creating recipes, just another creative outlet for her.
Summer is here, and although fuel prices typically increase due to seasonal travels, they have been steadily on the rise all of 2022. As dealers, you are well aware of the freight fees and challenges associated with increased fuel prices. However, it is no time to despair. And it is definitely not time to let your customers cut back on their mineral inputs.
John Jeffrey, BioZyme ® Beef Business Development Manager, offers an interesting perspective, as he spoke of a fuel comparison app he recently used to make sure he could find the best product available to optimize his fuel mileage before filling up.
“Cows are like tractors or trucks. We want to get the best mileage and the most miles per gallon out of them, so we need to invest a little more up front to get the good stuff to them. Plan ahead for success and manage your herd or operation like you would your summer vacation and know where to get the best fuel along your trip,” he said.
When input prices are at their highest is when the prebiotic Amaferm® offers the greatest value. Amaferm is designed to enhance digestibility by amplifying the nutrient supply for maximum performance. It is research-proven to increase intake, digestion and absorption. Therefore, adding Amaferm to the diet either directly or through one of the mineral programs BioZyme offers is a great way to help make sure that your livestock continue to perform to their highest.
“Cutting input costs isn’t always the key to profitability. We sell pounds, and performance pays,” Jeffrey said.
Bird Flu Numbers Slow Down
Although the highly pathogenic avian influenza (HPAI) has proven fatal to nearly 38 million birds in domestic flocks across the U.S. since early February, the USDA data suggest the threat is fading. A viral disease that spreads best in cold conditions, bird flu typically dissipates with the arrival of consistently warm weather.
New merchandise has launched in the online store. Check out a variety of new styles and colors across ALL brands in the online store. Merchandise makes great walking billboards, employee swag and customer appreciation gifts! But don’t delay, with the way the supply chain is these days, when these sizes and styles are gone, they are gone!
Click the link below:
Working in agriculture is a natural gamble. Producers take a chance every day with the markets, weather, breeding and feeding decisions. Since we know that livestock producers are natural risk takers, BioZyme® Inc., makers of Vita Ferm® and Gain Smart® nutrition products, want to reward that risk this summer with a Lucky 7 Promotion.
This promotion is one way to show livestock producers that we understand the challenges they are facing during these unprecedented times, and we care. For each of 7 weeks this summer, 77 winning tokens will randomly be placed into bags of product manufactured in the Saint Joseph, Missouri-plant. The “lucky” winners will receive prizes that range from caps to gift cards to $777 cash. Seven weeks x 77 tokens each week means 539 prizes.
“Our company motto is ‘care that comes full circle,’ and this is 100% the reason we are doing this for our customers,” said Lisa Norton, BioZyme President and COO. “It’s a way to give back to producers who are feeling the effects of market volatility and supply chain instability.”
Starting June 1, the 7 products below will have a special “Lucky 7” sticker on the outside of the bag. These specially-marked bags may contain a winning token:
- VitaFerm® Concept•Aid® 5/S HEAT®
- VitaFerm® HEAT®
- VitaFerm Conserve® Garlic
- Gain Smart® Stocker HEAT®
- VitaFerm® Concept•Aid® 5/S with ClariFly®
- VitaFerm® HEAT® CTC 3G
- VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®
The tokens are biodegradable and will not hurt the livestock if ingested or the environment if not found when pouring out the mineral.
Winning tokens must be claimed via the Lucky 7 website https://biozymeinc.com/lucky7 to receive a prize. Each winning token depicts the specific prize won and the corresponding prize number. All prizes must be redeemed by Dec. 30, 2022.
“My late husband Bob always loved to give back. As we continue to give back, we honor Bob, honor the company he loved and the customers he cared so much for,” she said. Bob Norton, CEO, unexpectedly passed away in April.
For a full list of rules and eligibility for the BioZyme Lucky 7 promotion, visit: https://biozymeinc.com/lucky7.
LUCKY 7 PROMOTION KICKS OFF JUNE 1
The BioZyme leadership realizes the challenges facing production agriculture; therefore, the company is offering a promotion this summer to give back to producers, as way to demonstrate “care that comes full circle.” Starting June 1, the 7 products below will have a special “Lucky 7” sticker on the outside of the bag. These specially-marked bags may contain a winning token:
- VitaFerm® Concept•Aid® 5/S HEAT®
- VitaFerm® HEAT®
- VitaFerm Conserve® Garlic
- Gain Smart® Stocker HEAT®
- VitaFerm® Concept•Aid® 5/S with ClariFly®
- VitaFerm® HEAT® CTC 3G
- VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®
For each of 7 weeks this summer, 77 winning tokens will randomly be placed into bags of product manufactured in the Saint Joseph, Missouri-plant. The “lucky” winners will receive prizes that range from caps to gift cards to $777 cash. Seven weeks x 77 tokens each week means 539 prizes. The tokens are biodegradable and will not hurt the livestock if ingested or the environment if not found when pouring out the mineral.
Winning tokens must be claimed via the Lucky 7 website https://biozymeinc.com/lucky7 to receive a prize. Each winning token depicts the specific prize won and the corresponding prize number. All prizes must be redeemed by Dec. 20, 2022.
VITA CHARGE CATTLE DRENCH TEST MARKET
Beginning in June, a 32 oz. Vita Charge® Cattle Drench will be available through select Sullivan’s Supply mobile locations. We intend to use the next couple months and the Junior Nationals to test this product in the show market and adjust, as necessary. If the sales support it, the product will be added to the price list later this summer.
SHIPPING & PRICING
In April, BioZyme made the following changes due to extremely volatile supply chain, highly fluctuating market pricing and fuel surcharges:
- Beginning with all orders placed April 4, a ship date of 3 days will be automatic; extended requested ship dates will not be available.
- Any order for a custom requires a call to the Outreach Support Center (ORSC) to request a price. These requests will take a minimum of 24-hours to be processed and confirmed.
- A SCMV (Supply Chain Market Volatility) charge will be listed as a separate item on the invoice. The rate for the SCMV charge will be evaluated weekly and adjusted with the fluctuating market, so you are not paying a fixed rate if the cost goes down. By utilizing this charge, rather than raising product pricing for the entire month, allows us to follow the lows in the market and pass the value on to you.
Please reach out to your Area Sales Manager for more information.
- Ellie Sennett is the Marketing Brand Manager- Vita Charge.
- We have three Sure Champ Summer Interns: John Hogberg, Jacob Johnson and Garrett Maloney.
Carrie Brewton is no stranger to the cattle business, and she knows the importance of keeping cattle healthy and performing. She and her family have always provided mineral for their herd in north central Louisiana. However, challenges in getting their mineral combined with SuperiorLivestock partnering with VitaFerm® and Gain Smart® in their value-added programs, made it easier for her family to change up mineral brands.
Although her family wasn’t unhappy with the mineral they had been using on their cow-calf operation, it kept getting more challenging to get product and keep it stocked. When Superior partnered with the BioZyme® brands, and John Jeffrey talked to them about the Amaferm® advantage, it seemed like an straight forward decision to add to their mineral program.
Carrie’s Animal Health is a family-owned business near Clarence, Louisiana, with the primary customers being Carrie’s dad, brother and brother-in-law. The news of positive results they have experienced had spread to others in their area, and Carrie’s business has branched out to others. She said the products work and help with weight gain and overall health.
“I really like the Vita Charge® products we use. We get in quite a few yearlings and have been successful when we start them off with that product,” Carrie said.
Carrie’s primary customer base is comprised of cow-calf producers who feed the Concept•Aid® products. She also sells Gain Smart and Vita Charge–a winning combination for weaning and backgrounding calves prior to selling them on Superior.
With her dad, brother and brother-in-law all working as Superior Reps, it made sense to promote, use and sell a nutritional product that Superior recommends and partners with. Carrie and her family are glad she made the decision to sell BioZyme. And they are thankful for the positive results that others are having too. Carrie’s Animal Health is one dealer that shows the value of word-of-mouth marketing.