Growth Archives - BioZyme Online Dealer Center

Six Tips How to Grow Your Business, Drive Customer Engagement

In today’s competitive business environment, sales growth and customer engagement are more intertwined than ever. A successful strategy on how to grow your business focuses on converting leads into sales and building long-term relationships with customers.

There are numerous livestock and animal vitamin and mineral supplements on the market. How do you distinguish yourself from the competition? Is it value for the product offered? Customer service? You want to remain competitive and still grow your business, regardless of whether you are selling BioZyme^® products or hedge posts.

We know that action equals growth. If you complete certain actions, you will grow sales, and increased sales typically lead to increased profitability.

Our team has created this blog with 6 actionable pieces of advice to help your business increase sales and foster meaningful engagement with your audience.

1. Prioritize Personalized Customer Experiences

In the age of big data, customers expect businesses to offer personalized experiences. Tailoring product recommendations, promotions and communication to individual customer preferences can significantly boost sales.

Use data from past purchases, browsing behavior and demographics to craft offers that resonate on a personal level. Personalization makes customers feel valued, which increases the likelihood of conversion and long-term loyalty.

Business Tip

Implement a customer relationship management (CRM) to manage your interactions with customers and potential customers. The goal of CRM is to improve relationships with customers to grow the business. 

CRM systems can: 

Unify data: Combine customer and company data from various sources

Track interactions: Record interactions with customers, such as sales calls, customer service interactions, and marketing emails

Improve efficiency: Streamline processes and help teams align their efforts

Improve profitability: Help businesses stay connected to customers and improve profitability

Improve customer retention: Help businesses identify upsell and cross-sell opportunities and address issues promptly

BioZyme Tip

One way to personalize your customers’ experience through the BioZyme Marketing Team is to participate in the quarterly mailers. For instance, this quarter we focused on the Four Sixes™ x VitaFerm^® Legendary Nutrition Protein Tub. If you have beef-producing customers who need extra year-round protein supplementation, this would have been a great mailing to opt in for. All postcards are addressed directly to your customers and look like they come directly from you, not BioZyme!

2. Leverage Social Proof to Build Trust

Customers are more likely to engage with and purchase from businesses they trust. Social proof, in the form of reviews, testimonials and case studies, plays a critical role in building that trust. Showcasing how other customers have benefited from your products or services helps potential buyers feel more confident in making a purchase.

Business Tip

Encourage satisfied customers to leave reviews and share testimonials. You can also collaborate with influencers or brand advocates to expand reach and credibility.

BioZyme Tip

Ask some well-known and respected customers to share their experiences with your products at a producer meeting. People buy from people. If one potential customer hears a testimonial that his/her neighbor has had exceptional conception rates using a product you sell, perhaps that will be just the encouragement to move that person from “potential” to “customer.” That is just one way how to grow your business!

3. Optimize for Mobile Commerce

With the majority of internet traffic now coming from mobile devices, businesses that fail to optimize for mobile are missing out on significant opportunities. Ensuring your website and online store are mobile-friendly isn’t just about aesthetics; it impacts sales and engagement directly. A seamless mobile experience is crucial for converting casual browsers into buyers.

Some may argue that it isn’t necessary to have a mobile-friendly website for farmers and ranchers. However, studies report that 94% of agricultural producers use smartphones regularly.

Business Tip

Simplify the mobile shopping experience by improving page loading speed, offering easy navigation and integrating mobile payment solutions like Apple Pay or Google Wallet.

BioZyme Tip

Perhaps you don’t sell your products online. That’s okay. However, it is still important to have a website so your customers can find you! Include your contact information, address and hours of operation.

Even if you don’t sell products online, it is still a great idea to list the products you do offer on your website. If your customer is in a rural area looking for a particular product, it will make the decision easier for them to come buy from you, if they see the product they desire on your website.

4. Implement a Multi-Channel Marketing Strategy

Your customers are everywhere—on social media, checking emails, browsing websites, listening to the radio and reading publications. To maximize your sales potential, you need to meet them where they are. A multi-channel marketing strategy ensures you’re present on all relevant platforms, giving you multiple touchpoints to engage and convert customers.

You have likely heard of the Marketing Rule of 7. This strategy is over 100 years old. It says that a person must be exposed to a message at least 7 times before they engage or make a purchase. But think about it – in the 1930s, the marketing channels were print and radio. Today, with so many mediums, a customer or potential customer needs to be exposed many more times. Most modern marketing research suggests it takes over 21 touches to have that same effect! That is why it is so vital to implement a multi-channel marketing plan as you determine how to grow your business.

Business Tip

Use email, social media, and SMS campaigns to nurture leads and promote special offers. Ensure consistent messaging across all channels to reinforce brand identity and trust.

BioZyme Tip

Rely on our Marketing Team to create ads—print, social, radio—that align with our national campaigns for each brand. If you are planning to promote DuraFerm^® just before breeding season, we likely have some branded collateral ready. The same is true for every brand during each quarter. Reach out to your Area Sales Manager to find out how to use our marketing expertise to your advantage. You can also submit a marketing request for customized social content by submitting a marketing request through the Online Dealer Center.

5. Harness the Power of Data Analytics

Businesses that understand their data can make informed decisions that drive growth. By tracking customer behavior, sales trends and engagement metrics, you can identify what works and where improvements are needed. Data analytics allows you to refine your sales funnel, improve conversion rates and enhance the overall customer experience.

This is why we suggested the CRM software in our first bullet above.

Business Tip

When you invest in CRM software and other analytics tools, you can see just how powerful your marketing strategy truly is. You can use these tools to monitor your sales pipeline, customer interactions and marketing effectiveness. Additionally, your data analytics can help you determine which marketing spend leads to the most sales conversions and is a great way to plan for future marketing plans and budgets.

BioZyme Tip

Let our team at BioZyme help walk you through the analytics you’ve collected. Sometimes, a fresh perspective through a different set of eyes is what you need to fully appreciate where you’ve come and where you’re going. Lean into your ASM or call on the Marketing Team to help you analyze your data and plan the next steps of your marketing strategy.

6. Engage Customers with Value-Driven Content

Content is still king when it comes to engagement. By offering value-driven content, such as how-to guides, industry insights or interactive tools, you can position your brand as a trusted authority in your field. This not only increases customer engagement but also fosters loyalty. Valuable content keeps customers coming back, even when they’re not actively shopping.

Business Tip

Regularly publish blog posts, create engaging social media content or offer free webinars that educate and inform your audience. This not only boosts engagement but can also lead to more qualified leads. You don’t need every social media platform, but one expert suggests focusing on 1 or 2 that your audience uses regularly and using them well.

The following numbers might seem like a lot, especially when running your full-time business is your true priority. If you can post this frequently, that’s great, if not, whatever you can do will be plenty. A few posts when you’re able is always going to be better than no posts at all.

Here is a suggested frequency for posting to social media:

Facebook: 1–2 posts per day, or 5 times per week

Instagram: 1–2 posts per day for in-feed posts, and 2 posts per day for stories

Twitter: 3–4 tweets per day

LinkedIn: 1–2 posts per day

TikTok: 1–4 posts per day

Pinterest: 15–25 pins per day

YouTube: 1 video per week, or 1–3 videos per week for shorts

Posting too frequently can annoy followers, and users want to see what their friends and family are doing in addition to interacting with their favorite brands. Some suggest that the best times to post are between 9 -10 a.m. or 7 p.m. in your target audience’s respective time zone.

BioZyme Tip

BioZyme creates content you can use, so you don’t have to reinvent the wheel! You are invited and welcome to share the blogs that we post on any of our brand websites. Each quarter, we also create social media posts that you can share on your own social media platforms for each brand. These posts are currently found on Promoboxx and are easy to share on your own platforms as pre-created posts that align with our current campaigns.

By applying these 6 strategies, your businesses can enhance customer engagement and ultimately drive more sales. Focusing on personalized experiences, building trust, optimizing for mobile, leveraging multiple marketing channels, using data analytics, and providing value-driven content will give any company a competitive edge in today’s market.

BioZyme Offers Marketing Assistance

BioZyme is built on great products and even great dealers. We want our dealers to succeed with the BioZyme products and in business in general. That is why we provide these educational resources on how to grow your business and guide you to take action for your business. As we know, action equals growth, and growth equals success. If you don’t succeed, we don’t either.

When you are in the Online Dealer Center, check out the Marketing Tools tab in the upper right side of the screen. Here, you will find our brand logos, a link to Promoboxx, the SAMM Center and the online form to submit marketing requests. The SAMM Center is where you can request literature, wearables and more to help promote your business. If you are looking for personalized signage, a specific print or radio ad or want to host a producer meeting, you will need to submit a marketing request.

We hope these 6 strategies have helped you determine how to grow your business. We want you to drive customer engagement and we want you to succeed!

How Digital Marketing Helps to Grow Your Business

In today’s fast-paced world, digital marketing has become a fundamental tool for businesses of all sizes. With the rise of the internet, smartphones and social media, traditional advertising methods are no longer sufficient to capture the attention of potential customers. By leveraging the power of digital platforms, businesses can grow their reach, engage more effectively with their target audience and ultimately boost revenue.

Don’t get us wrong. At BioZyme^®, we still believe in traditional marketing methods. Print advertising, invoice stuffers and radio are still viable marketing methods – especially in rural areas, where many of our dealers operate.

We want to offer advice on how to grow your business. We’ve compiled our best advice on how digital marketing helps to grow your business.

1. Expanding Your Reach Through Targeted Advertising

One of the most significant advantages of digital marketing is its ability to expand your business’s reach far beyond local borders. Using platforms like Google Ads, Facebook Ads or Instagram, businesses can reach millions of potential customers with precision targeting. Unlike traditional advertising, which might cast a wide net with no guarantee of reaching your ideal audience, digital marketing tools allow you to target specific demographics, interests and behaviors.

This ensures that your advertising efforts are seen by more people and by the right people. With real-time analytics, you can track your campaign’s performance and adjust as needed to maximize its effectiveness.

2. Improving Engagement with Content Marketing

Content marketing is an essential aspect of digital marketing that focuses on creating valuable and relevant content for your audience. Whether it’s blog posts, videos, or social media updates, high-quality content helps you build trust with your target audience and keep them engaged. Regularly publishing helpful content also positions your business as a thought leader in your industry, making you the go-to source for information.

When consumers trust your brand and find value in what you offer, they are more likely to become loyal customers and recommend your business to others. Digital platforms empower businesses to share and amplify content, ensuring it reaches a wide audience.

Watch for upcoming news in the Dealer Center about how you can accelerate your business’s social media marketing.

3. Boosting Sales with Search Engine Optimization (SEO)

A well-executed SEO strategy ensures your website ranks higher on search engines like Google. This means that when potential customers search for products or services related to your business, they are more likely to find you.

SEO involves optimizing your website’s content, structure and design to ensure it is easily discoverable by search engines. The better your website performs in search results, the more organic traffic it will receive. Furthermore, higher traffic means more opportunities to convert visitors into paying customers. As a long-term strategy, SEO is cost-effective and provides continuous benefits as your website’s visibility improves over time.

At BioZyme, we are fortunate to have an SEO expert on our Marketing Team. If you have specific questions about SEO, reach out to John Sprong.

The Final Word

Now that we’ve reviewed how digital marketing helps to grow your business, we hope you feel empowered to increase your online presence. Digital marketing is a powerful tool that can significantly accelerate business growth.

By leveraging targeted advertising, content marketing and SEO, businesses can expand their reach, engage effectively with their audience and drive sales. In a digital-first world, embracing these strategies is critical to staying competitive and achieving sustainable success.

We hope you appreciate and use these three essential tips on how digital marketing can help you grow your business. Put them into practice, and watch your business grow.

BioZyme® Dealers Recognized for Outstanding 2023 Achievements

BioZyme^® dealers were honored for their sales and action during the 2023 business year at the 2024 BioZyme Dealer Retreat. “The Best of BioZyme” was June 4-6 in Saint Joseph, Missouri, home to the leading global fermentation company that relies on nearly 2,000 dealers in its network from coast to coast.

Alan Lee, Vice President of Domestic Business, recognized the dealers for their accomplishments. Top dealers in each line of the BioZyme family of brands received a personalized belt buckle with a complementary display rack.

Award winners for 2023 include:

Top Overall Dealer
• First Place: Stockmen’s Feed Bunk, Inc. – Texas
• Second Place: High Hill Supplements – Texas

Top Action Dealer
• First Place: Boyce Feed & Grain – Texas
• Second Place: K Triangle Feed – Wyoming

Overall Rookie Dealer
• Tina Graham – Wyoming

Top VitaFerm^® Dealer
• First Place: Basore Cattle – Missouri
• Second Place: K Triangle Feed – Wyoming

Top Gain Smart^® Dealer
• First Place: Twin Rivers Nutrition – Texas
• Second Place: LaMoure Feed & Seed – North Dakota

Top Vitalize^® Dealer
• First Place: FarmVet.com, Inc. – Tennessee
• Second Place: Kentucky Buying Coop – Kentucky

Top Sure Champ^® Dealer
• First Place: Sullivan Supply – Iowa
• Second Place: Producers Coop – Texas

Top DuraFerm^® Dealer
• First Place: Heritage Cooperative – Ohio
• Second Place: Stillwater Milling Agri Center –
Oklahoma

Top Backyard Boost^® Dealer
• First Place: Shawnee Milling/Shawnee Feed Center – Oklahoma
• Second Place: Boyce Feed & Grain – Texas

Live It, Love It, Lead It Awards

New in 2024, BioZyme President and CEO Lisa Norton presented 13 Live It, Love It, Lead It Awards to dealers who exemplified leadership and passion for their businesses.

“Leadership is intentional. It is a trait you must work on every day,” Norton said just before recognizing the dealers.

Live It, Love It, Lead It is part of a leadership development program that Norton is launching and growing within BioZyme. The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry, through the employees, dealers and the Sure Champ® brand.

The inaugural Live It. Love It, Lead It Award Winners include:

• Basore Cattle – Missouri
• Boyce Feed & Grain Corp – Texas
• Crusty’s Feed Store – Nebraska
• Darlington Feed, LLC – Wisconsin
• DS Farm Supply – Tennessee
• Falling Timber Farm – Missouri
• Tina Graham – Wyoming
• Hallstead Farms – Kentucky
• Osage Elevator – Iowa
• Performance Feeds – Kentucky
• Reiss Seed Inc. – Kansas
• Route 51 Feed & Supply – Illinois
• WM Feeds – South Dakota

BioZyme relies on its extensive dealer network to help provide care that comes full circle to its customers and their animals across the country. We are proud of the dealers for their efforts and appreciate them for taking time to attend the Annual Dealer Retreat to learn, network and strengthen the business acumen.

To find a dealer near you, visit our dealer locator.

Top Growth Products in 2023

It’s hard to know where you should go, without reviewing where you’ve been. We thought it would be fun to review some of our top selling products for 2023 year-to-date, compared to the same time last year.

These products are fast growing, and by keeping them stocked on your shelves and in your warehouse, you might just see a difference in your sales.

Backyard Boost® Defense – 8 oz

This was by far the top growth product, experiencing nearly a 151% growth, year over year. This liquid supplement for poultry designed to support digestion and a healthy immune response is also a high-margin product. It can be marketed during chick days and beyond as it provides nutrients needed in times of stress and promotes water intake and hydration. Several dealers actually use it to turn their water green during chick days and have signage that encourages customers to “Ask me about the Green Water.”

Gain Smart® Wheat – 50 lb bag

This somewhat seasonal and regional product charted a 92% growth in sales. A free-choice vitamin and mineral supplement for stocker cattle designed to maximize efficient gain on wheat or small grain pasture. Gain Smart Wheat provides nutritional support for a healthy immune system. It contains Amaferm, organic copper, iodine and zinc for maximum bioavailability and hoof health.

Vitalize® Blazin – 32 oz

This liquid product for horses is designed to support normal recovery from heat stress and exertion. This quick response product grew in sales 66%. It promotes cellular hydration and water retention. In addition to Amaferm, it includes antioxidants to reduce damaging free radicals caused by exertion and heat.

Sure Champ® Joint Juice – 64 oz bottle

Posting a 68% sales growth, is this multi-specie liquid product for livestock designed to support joint health utilizing patented technology. Joint Juice supports sustainable soundness and mobility while it lubricates joints. It contains MHB3®, a patented high molecular weight hyaluronic acid.

VitaFerm Conserve® CTC 3G – 50 lb bag

This VitaFerm product also charted a 67% growth. It’s a vitamin and mineral supplement for beef cattle with CTC designed to support herd health and performance while conserving cost. It features a complete, but economical vitamin and mineral package and contains CTC for control of anaplasmosis.

DuraFerm Goat Concept•Aid® – 50 lb bag

In the small ruminant line, this product grew by 39%. This free-choice vitamin and mineral supplement for goats is designed to support reproductive success. It supports embryo production and conception using organic trace minerals, while high levels of vitamin E assist in reproductive tract repair.

Vita Charge® Clench Gel – 30 mL

This rapid-response product grew in sales by 22%. Clench is a gel for all livestock designed to support normal digestive function during occasional diarrhea/scours. It contains MOS to help normalize gut microflora and support the immune system and electrolytes to support rehydration. It also has Amaferm, to enhance digestibility. Like all Vita Charge and Sure Champ products, it can be used on show livestock without testing and doesn’t interfere with antibiotics.

As you can see with a range in growth across product lines from 22% to 151%, the BioZyme family of brands truly does offer something for every customer. We recommend stocking some of these high-margin, more popular products to make sure that your sales continue to grow into 2024 and beyond.

Marketing materials or signage are now available in the SAMM Center (Signage, Apparel, Marketing Materials) in the Online Dealer Center. These branded materials, in one location, make your marketing even easier than ever.

How Dealers Can Work with ASMs to Plan their Growth

“The nature of life is to grow,” said Maharishi Mahesh Yogi. This famous quote suggests that growth is an inherent characteristic of life itself.

Long-time BioZyme® Area Sales Manager (ASM) Chris Kyle offers some advice when it comes to setting a growth goal for the approaching year. Kyle, who works with dealers in Arkansas, Louisiana and east Texas said he encourages his dealers to start thinking about the budgeting and planning process for the next year at the beginning of Quarter 4 the year prior.

“I usually start putting that reminder out there by the first of October. Then around the end of October or first of November, I like to sit down with my dealers to talk through how they see their sales going for the next year,” he said.

Be Strategic to Grow

Kyle offers advice to dealers as they think through and establish their sales goals for the next year.

First, they look at the current year’s sales. Now, it is time to set the bar a little higher and forecast growth. Kyle said individual dealers’ goals will vary and should align with their action plan and what level of BioZyme dealer they strive to become.

Sales growth can come in a variety of different forms. Revenue can be created by introducing new BioZyme products or brands, obtaining new customers within the same markets serviced in the past or selling more products to existing customers.

The BioZyme family of brands offers ample opportunities to introduce new products into a dealership. In addition, BioZyme’s new product development team works diligently to add new products to its lineup each year, ensuring you always have new opportunities for growth.

These products can be sold to new customers or even existing customers. With the recent Vita Charge® Cattle Drench campaign, several dealers increased sales by offering this product to existing VitaFerm® or Gain Smart® customers.

Finally, consider new business opportunities that you might have. Did you have a new producer move to your sales area? Will you have a producer meeting and invite prospective customers? Kyle’s experience shows that both these help his dealers increase sales, especially in the spring and fall.

Want to grow in 2024? Ask your ASM to schedule a time to help plan your action.

Effective Action: Taking Action Equals Growth

Do you remember the tale of the tortoise and the hare? To summarize, the hare had a lot of enthusiasm, but he didn’t take advantage of that enthusiasm. The tortoise, a little slower paced, knew he was at a disadvantage; however, he kept moving forward, and he WON THE RACE…Action wins.

This fable offers a valuable lesson even in the modern business world. Any action you take will help your business succeed. That is one reason BioZyme® created the Action Awards Program. We want to encourage dealers to take action – marketing, promotion, education – so their businesses will grow. Not only are dealers rewarded with their own sales growth and profits, but BioZyme also rewards them through the various items they can earn with their Action Awards points.

“We know that when dealers participate in our programs, whether it is an educational program like the Master Dealer Program or a marketing program like sending out the quarterly postcard, it helps their business grow. They are getting more information to share with their customers, and they are giving their company added recognition. Action equals growth. That is important to BioZyme,” said Jennifer Miller, Outreach Sales & Support Senior Manager.

Opportunities for Action – BioZyme offers several opportunities for dealers to take action to grow their businesses. With dedicated teams in sales, business development, outreach support and marketing, there are a multitude of ways for dealers to participate in programs that BioZyme offers. Dealers who participated in Promoboxx (an easy-to- use social media platform) grew on average 139.99%. Other marketing action opportunities include in-store displays, sending out a mailer or newsletter, print or radio advertising and helping an ASM at a trade show or educational event.

Dealers can act by gathering and submitting hay samples for a customer. They can host a producer meeting, offering a form of education and promotion about the products and their business. They can participate in the Master Dealer program, increasing their knowledge about the BioZyme brands. And they can participate in an after-hours training on any topic with a member of the Outreach Team.

Rewards for Action – By enrolling in the Action Awards Program, dealers are rewarded for their actions, not only by growing their business; but BioZyme offers points for each action taken. Once points are accumulated, they can be redeemed for items that range from promotional swag like shirts and caps to items to help grow your business further like hay probes and iPads.

Caleb Day of Cordell Farm & Ranch Store in Kaufman, Texas, said he appreciates the Action Awards points, and redeems them for wearables to give back to his customers.

“If they buy a certain number of bags of your product, they get a cap, if they buy more, they get a jacket. It incentivizes them. They might buy one more bag to get a cap or sweatshirt. And they appreciate getting something extra when they buy the product they already like,” Day said.

Miller reminds the dealers that points can be rewarded for any action. Contact her or your ASM if you do something a little different that isn’t listed, and she will make sure you are credited.

“We want your business to grow, and we want you to succeed. Take action, get your business name out there. We will gladly give you some points if you are doing the work to improve your business,” she said.

Take the action. Earn the points. Grow your business.

Steps Dealers Can Take to Grow Their Sales

If you want to grow your business, you have to move forward and upward, sometimes doing things outside of your comfort zone. Abraham Lincoln once said, “I may be a slow walker, but I never walk back.” It’s ok to grow slowly, but it’s not ok to go backwards in your growth!

At BioZyme, we want to see our dealers succeed and grow. That’s why we’ve provided the tools and programs to help you grow. Let’s review.

Engage in Promoboxx

Remember that we said a majority of farmers, 94%, have a smart phone or cell phone. A big share of them also have access to social media. For those who are not active on social media, they probably have a spouse or kid who is on social media, whose accounts they “creep” or scroll through periodically. Because we know not everyone has time to create social media posts, BioZyme has created social media posts that align with its national marketing messages and put those into Promoboxx, and easy-to-use platform to help you create awareness of your company with BioZyme information on your social channels.

Promoboxx is free to BioZyme dealers to use, and provides you access to various pre-created posts to share on your social media accounts. As a dealer, you can use the entire post or various assets of it like the copy or just the photo. Content is updated regularly to keep it fresh for you. To learn more or get started with Promoboxx, visit www. biozymedealermktg.com.

Quarterly Dealer Mailers

Direct mail is a great way to get a message in front of customers. Each quarter, BioZyme creates a message with a focus on one product that is timely for that particular production cycle/time of year. If the dealer sends its customer mailing list to BioZyme, via an excel spreadsheet, it will prepare the mailer to send to those customers, free of charge. And, if you have your customer mailing list split by species or product lines, that is even better. That way when it comes time to send a Vitalize mailer, those with sheep or goats won’t get the mail.

Watch your email and the Dealer Facebook Group for sign up information for this program.

Product Educational Opportunities

In addition to having a product focus for the customer mailer during each quarter, the BioZyme Team also provides a live training for dealers each quarter around that same topic. These trainings take place on the Dealer Facebook Group. These sessions are also recorded, to allow more dealers to watch on their own time.

In addition to dealer trainings, any time a new product is released, a training is conducted and a new product video is put into the Online Dealer center (ODC).

Of course, the Master Dealer, is always a great way to learn about the products and selling techniques. Look for some enhancements to his program in the coming year!

Get Your Store Ready

Nothing is more discouraging than going to a store, looking for a product, and not being able to find it because there is no signage, or it is buried behind some other irrelevant product. If it is weaning time, get your Vita Charge® products on an end cap with signage that promotes stress recovery.

Upselling and cross selling are great techniques. Keep gel products on the sales counter and when a customer buys Vitalize® Equine Digest More Plus, be sure to suggest they might also like the Vitalize Equine Gel.

Signage and product placement will help you sell products in your store more often than you think. You can’t sell what the customers can’t see.

We’ve provided you four simple steps to help you market your business. Follow these steps and watch your business grow!

Product Knowledge Helps Build Trust

When your customers come to you looking for a product, they are typically also looking for a solution. Solutions are answers to their challenges, so if you want to make the sale, you must be prepared with the answers, or the information they need about a product. The number one way to make a sale is by building trust. The best way to build trust is to provide reliable, accurate information about the products you are offering.

One recent online survey of consumers showed that the number one expectation of the stores they visit was knowledge of the products sold in the store. If you and your staff are knowledgeable about the products, that is meeting the customers’ expectations and the first step needed to build trust. At BioZyme, we know how important that trust is to making the sale; that is why we have created multiple ways to ensure the product information is available to you when and how you want it so you can share it with your customers.

Online Dealer Center

All product information is available at your fingertips at the Online Dealer Center (ODC). Find key selling points, ingredients, feeding rates and ordering information for any of the BioZyme products your customer might be looking for. Even if they are not sure the exact name of a product, you can search by species, program or product line, and a variety of products will appear from your search.

Literature

The Marketing Team creates a wide variety of brochures and educational materials across all brands. From one-page sell sheets to tri-fold brochures to extensive product guides that give specific details about every product, these colorful, easy-to-use pieces are available to you to have at your dealership. They can be sourced two ways. First, you can print them yourself from the ODC by selecting the Marketing menu and dragging down to “Marketing & Sales Aids.” Or, if you would like to request hard copies of these brochures, drag down to “Marketing Requests” under the Marketing menu and follow the steps outlined to make a request.

Product Videos

Some people learn better through video or hearing a presentation. For that purpose, a quick promotional video has been created for each product to share the highlights of the uses and benefits. These product videos can be found on the product pages on any of the brand websites or by viewing a product in the Product Center found in the ODC. These are great to be able to play in-store for your customers and each video is 30-seconds to less than two minutes in length.

Master Dealer Program

The Master Dealer Training Program is an online comprehensive training program that provides all employees at a dealership with the information that they need to talk about the products with potential customers.

At BioZyme we want to be proactive in providing you the answers you need so you can build trust and provide your customers solutions. What other ways would you find it helpful to receive information to educate customers and potential end-users about our products? Let us know! You can always reach out to the Outreach Support Center or your ASM to let them know what other methods you would like to see used for providing education and information to you about products.

Marketing Focuses on Driving Customers to our Dealers

The Marketing Team serves many functions at BioZyme; however, its primary objective is to connect prospective end-users with dealers in their area. They do this by driving traffic to the Dealer Locator on the website so customers can find the products they need to solve their challenges close to home and begin building relationships.

How do customers and potential customers find the Dealer Locator? The Marketing Team creates awareness and demand for all of BioZyme’s product lines through various tactics. Everything the Marketing Team creates from a national, regional or local level has connecting the dealer to the end-user in mind. Initiatives include social media posts across all brands, digital advertising with leading industry partners, print, radio, television commercial, events, partnerships with respected industry partners and more. Every media piece includes a call to action such as clicking a link, scanning a QR code or visiting the website to encourage the viewer to learn more about the specific product and find a dealer near them.

The Marketing Team doesn’t do its job blindly. Just like the Sales Team sets a sales goal each month, Marketing also has a goal for reaching potential and current customers and driving them to the Dealer Locator. This goal of 5% is met or exceeded for every brand, as Lisa talked about in this month’s letter. For example, Vitalize Equine had more than 6,800 clicks on the dealer locator, which was nearly a 12% conversion rate. However, a more aggressive brand like VitaFerm had 26,000 clicks or a 27% conversion rate!

Hitting that goal is very important to ensuring what the marketing the team is doing is effective and ultimately driving traffic into your store, and the data is evaluated regularly so adjustments can quickly be made, if necessary. Since the Team knows that the customers are going to the Dealer Locator and reaching out to Dealers, it wants you, the dealer, to have the most current information listed on the website.

There is a Dealer Locator on every brand website as well as the main biozymeinc.com site. Once on the locator, end-users can enter their zip code to find you, their local dealer, including your basic contact information such as name, address, phone number, fax number, email and website. The more information we have from you, the more we can provide. In addition, the locator also lists the product lines you carry. Finally, if you or someone within your dealership has completed the Master Dealer program, that is also designated, with a note that the “Master Dealer is certified as having extensive product knowledge and many products available,” giving you an added competitive edge.

Marketing to the end-user pays. The Marketing Team works tirelessly to make sure customers know they can reach out to the dealer network wherever the customer is located and find someone knowledgeable about the BioZyme brands. Let us drive the customers to you.

Making a Premium Product with the Same Amaferm® Advantage

Progress. We define progress “to grow or develop, advance,” and at BioZyme®, we work daily to progress in the products that we offer to the animals that we serve. That’s why you’ll likely notice a change in the feed-through pesticide that we are including in our cattle products. Instead of the traditional Altosid IGR that has been in the BioZyme brands, you will now notice ClariFly® is now included in several of our product names.

ClariFly is now found in the following products: VitaFerm® HEAT® with ClariFly®, VitaFerm® Concept•Aid® 5/S with ClariFly®, VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly® and VitaFerm® Concept•Aid® 5/S CTC 3G with ClariFly®, Products with ClariFly are labeled for limited for sale in specific states.

ClariFly is a four-fly larvicide that prevents house flies, stable flies, face flies and horn flies from developing in and emerging from the manure of treated cattle. ClariFly interrupts the lifecycle of the fly through the active ingredient Diflubenzuron that inhibits the synthesis of chitin, according to Casey White, Director of Product Development at Central Life Sciences.

“Chitin is a major component of the exoskeleton of an insect, and as an insect grows and will molt, it will have to reform their exoskeleton. One component is that they deposit chitin to be able to form that exoskeleton. Without a properly formed exoskeleton, that insect immature or not fully mature, will die,” he explained.

The primary benefit of the ClariFly compared to the Altosid is the fourfly versus the one-fly claim for the two products. Altosid was labeled to protect only against horn flies and their larvae. White said it is not economically feasible to increase the dosage of Altosid to obtain a claim to control the other pest fly species. ClariFly includes added claims against face flies, stable files and house flies.

White explained that different fly species become pests in different management scenarios. Horn flies and face flies are typically bigger nuisances in the pasture because they seek out fresh, undisturbed manure piles to lay and hatch eggs in. Conversely, house and stable flies are peskier in confinement areas like pens, corrals or barns, where manure build up exists and wet organic matter like feed or hay is available to lay eggs in and hatch.

Feeding a supplement with ClariFly is very similar to feeding Altosid, from a timing approach, as you want to prevent the larvae from developing. White suggests the 30/30 approach to feeding the supplements with Clarifly. Start feeding the supplement in the spring 30 days before your last hard freeze before the temperatures warm up to the mid-60s. Continue to feed ClariFly all summer long and 30 days past the first freeze in the fall. Feeding to that end point in the fall will actually help with fly control in the spring of the following year.

Adding ClariFly to the VitaFerm HEAT and VitaFerm Concept•Aid 5/S HEAT makes two of our products even better for producers, eliminating even more stressors. Provide your customers the best vitamin and mineral supplements available this summer. Provide them with the HEAT package and ClariFly to take away their summer stress!