Seeing is believing. That’s why the quick response that the Vita Charge® products offer help sell this line of products, and subsequently help promote the Amaferm® advantage in other product lines.
2020 has been nothing short of bizarre. With so many uncertainties, last-minute cancellations and changed plans, Nebraska’s Area Sales Manager Meghan Bochanski has taken these challenges and turned them into opportunities to share and promote the Vita Charge line.
“With a lack of shows in our area or shows not scheduled in advance, I have been able to offer the Vita Charge products to that customer base. I had one customer who had his steer on a good feeding program, but after hauling it to a show from Western Nebraska to Oklahoma and back home, the steer went off feed and water. With the help of some Vita Charge Liquid Boost and Vita Charge Climate Control Gel, the steer went back on feed and water, and the customer was sold on the Vita Charge line,” Bochanski said.
She said the Vita Charge products have been extremely popular in other similar situations where shows have popped up last minute in the summer heat or where people have had to travel long distances to even participate in a show. Once the show livestock customers try it on an animal in need, they can see the benefits of using it to be proactive prior to those stressful situations.
John Jeffrey, ASM in Oklahoma and Southern Missouri, agrees that the customer that have an animal that really needs the stress relief are willing to try the Vita Charge line, either a sick calf in the weaning pen or a show animal that’s gone off feed. But, once they see how fast and effective the Vita Charge products work, they like it and will continue to use it.
“Especially at a cattle operation, I tell them if they don’t want to use the Cattle Drench at receiving or at weaning, just wait and use it in the sick pen and they will see a difference in how fast that sick calf recovers. They just need to see it work on a sick animal that is not eating, drinking or is stressed before they will take a proactive approach,” Jeffrey said.
And once they see those quick results, they will respond. Bochanski said she has been working with some producers who have tried the Cattle Drench and call it a “miracle.” Once they see how it works, they want to get the Stress Tubs out to their calves to get the Vita Charge into them every day.
Seeing is believing. Make sure that your customers have a way to showcase the rapid responsiveness of the Vita Charge line. One quick response product could lead to pallets of VitaFerm® mineral for the cowherd, and that is how you use something small to make a big difference in your business.