Featured Dealer: W.T. Carnes

W.T. Carnes Grows His Business with Sub-dealers

In the heart of the Ozarks, there’s a BioZyme® dealer enthusiastic about the product he sells and the people he works with. W.T. Carnes said he’d been feeding the products to his dairy cattle for several years, and in the fall of 2013, decided to become a dealer.

He has taken initiative to grow his business, and says his sales have doubled every year since he started selling products. As an on-farm dealer, he embraces a basic business principle – making a sale is as much about who you know as it is the products you’re selling.

“People buy from people they know,” Carnes said. “My sub-dealers know more people than just the people I know. They can help me move more tonnage.”

Carnes currently works with five sub-dealers, friends that he said used and believed in the products, just as he did. Two of them live within 30 miles of him, but the others are quite a distance from him, expanding his network and opportunity for growth even more.

“The products really sell themselves. Once a producer hears about the products and tries them, they are usually hooked,” he said.

Carnes said he didn’t always have a network of sub-dealers, but his former ASM, and now Key Accounts Manager, Ken Gillig suggested sub-dealers would be a good way for him to grow his business after being a dealer for almost two years.

Carnes, who recently completed the Master Dealer Training Program, said another valuable tool to growing sales is hosting a producer meeting. He hosted his first meeting last fall, and sold a semi-load of mineral that night. He said that everyone that attended the meeting became a customer or has continued buying from him. The producers appreciated hearing from Mike Wadle, Director of National Sales – North, and being able to ask questions to further understand the products.

Currently, VitaFerm® HEAT®, Concept•Aid® and Gain Smart® Stocker mineral are his best-selling products. He offers two pieces of advice to newer dealers and their sub-dealers looking to grow their business, “If you can get producers to try the product, it will sell itself.” And he suggests keeping inventory low to promote freshness of the product.

A sub-dealer network has helped W.T. continue to grow his sales the past few years by multiplying his efforts and his reach all because of relationships he had with others who use and believe in the products. Are you ready to expand? Perhaps creating a sub-dealer system is the next step for you. For more information about reaching out and working with sub-dealers, contact your ASM.

Featured Dealer: Erv & Del Farms

Cliff Linder has the passion to help young people succeed.

Caring for livestock and people are two things that Cliff Linder knows about and is really good at. One way he has cared for his own cattle is by feeding them VitaFerm® for the last 20 years. Therefore, when the opportunity to become a BioZyme® dealer presented itself nearly seven years ago, it was an easy decision for Cliff, who also owns Erv & Del Farms near Louisville, Ohio. A driving force behind his success thus far is that he truly enjoys helping his youngest customers learn and develop their own interest in the livestock industry.

“It is my passion to see kids succeed with their projects,” Cliff said. “Success isn’t always about winning, but I want them to learn how to raise and care for livestock and enjoy it along the way.”

Cliff makes himself available to his customers, young and old, throughout the year, and they know he is just one phone call away. He said if they have a challenge or a question about their project he will help them to the best of his ability. If he can’t answer the question, he will call his ASM, Lindsey Grimes, or someone else in St. Joseph to find an answer, and he appreciates the speed at which his phone calls are returned.

In addition to being accessible on the phone, Cliff makes sure he and his wife, Julie, visit their customers during the spring and summer to make sure all the show stock is eating and gaining. They also make sure they attend a day at the county fairs to support their young customers.

“I enjoy going to the fairs and watching the kids show,” Cliff said. “And they like to see a familiar face. Having a hands-on approach and having them know we support them means a lot, and will make our business stronger.”

Cliff said his love for the county fair spans nearly six decades, as he and his brother started showing at the Stark County Fair in Canton 57 years ago. Last year was his daughter’s last year showing, and there has been just one year in those 57 years, none of his immediate family exhibited livestock at the fair.

Cliff makes sure all the young exhibitors and their animals are ready for the fair by hosting and presenting various clinics and field days that cover nutrition and health for multiple species in the area. He conducted a sheep clinic in mid-March, and typically works with other surrounding counties to teach young people and their parents the importance of a good nutrition program. He also attends spring jackpot shows to display products and discuss the benefits of the BioZyme products.

“If you have animals, you want them to perform. An ounce of preventative maintenance will save you on a vet bill if your animals get sick or go off feed,” Cliff said.

Not only does Cliff work directly with his younger members showing livestock, he works to provide service and answer questions to all his customers, and just hosted his annual dealer meeting this spring. More than 100 customers and potential customers attended the meeting where he and Grimes represented BioZyme, while the Umbarger ASM was also on hand to answer questions since Cliff is also an Umbarger dealer. He said the attendees had a chance to ask questions, learn about new products and everyone left with a door prize and full belly.

As Cliff continues to grow his business, he continues to see more success with his junior customers. Success in and out of the show ring is one thing he is passionate about. With a willing attitude and a passion for the future, Cliff’s business is sure to thrive as well.

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Featured Dealer: Salem Veterinary Services

Family Business Grows with Passion and Success

Although relatively new to the BioZyme® family, Salem Veterinary Services in Salem, South Dakota, has seen tremendous success since joining the network of dealers in the fall of 2016. What started as a small order to sell some Vita Charge® boluses in the family-owned vet clinic has grown to moving into their garage, and now a 48×60 foot building is under construction to serve as a warehouse for their products to meet the producer demands in their area.

“I was concerned when Dennis Delaney told me we had to buy a pallet of product at a time. I thought 50 bags is a lot,” said Carie Stiefvater, who manages the BioZyme dealership.

The Stiefvater family raises a variety of animals including Angus and Hereford cattle, sheep, goats, chickens and horses. They don’t sell anything to the customers in the vet clinic that they haven’t used and seen positive results with.

“Our clients like to see us use a product first. We will typically use a vaccine for three years before we will sell it,” Carie said.

Last fall, their two oldest daughters ran a trial using the VitaFerm® Sure Start® Weaning Program. Since the Stiefvater family calves in May, after most of their clients are done calving, they typically wean October 1. Last fall, they separated eight head – four Angus and four Herefords – of the same age for a feeding trial that ultimately finished in the top three in the state FFA science fair project for seventh grader Ella. She will find out in late April if her project garnered the first prize and will move on to national competition.

Ella and her older sister, Hadley, a freshman, conducted the month-long trial with two groups – one that was introduced to the Amaferm® advantage, and a control group, without Amaferm. The animals were randomly sorted the first day of the trial by which animal came down the chute. Every other one was tagged with an orange tag and would be part of the Amaferm group and received the Vita Charge Drench; the green-tagged calves were in the control group.

Animals were kept in individual pens, and hay and feed were weighed out individually twice daily with all animals eating the same diet, except for the orange-tagged animals, which had the Stress Tubs in their pens. Each week the animals were weighed, and their growth was recorded. And at the end of the study, the four animals that had Amaferm in their diets outweighed the control group by a total of 90 pounds combined. Although Ella had extra expenses in separate pens and individual tubs, she calculated that after expenses, she put $22 more profit per calf in her pocket from the calves fed Amaferm.

This is just one example of a feeding trial that the family has conducted, with plans to conduct more in the future. The trials work great for this home-schooled family, which also includes brother Colton, a fourth grader, and littlest sister, Skylar, who is four. Carie said they can incorporate the trials into several areas of curriculum including math, where they calculate break-evens, rate-of-gain and net worth; science, where they learn about microorganisms and the purpose of vitamins and minerals for both humans and livestock; and English, where the students must write papers and learn public speaking.

As an example, Ella presented her study findings to vet-clinic customers in the winter months following the trial. During the two-week period leading up to the state FFA competition, Carie said she would give her presentation 2-3 times a day.

“It is a great sales tool while teaching my kids about public speaking. She would present to producers, breeders, fellow veterinarians, Extension agents and anyone who would listen,” Carie said.

And the kids also help out at the vet clinic, where their dad Mike is the solo practitioner. In addition to three employees who are like family, Salem Vet is truly a family operation.

As the kids were learning more about BioZyme and its products, they also became aware of the Action Awards. Carie said a Vita Charge show box caught their attention immediately, as they are currently using a wooden show box that belonged to Carie in her younger days. She said they need 4,000 points to earn the show box, and though she hasn’t looked lately, she was almost certain they were nearly to the half-way mark, only in the fourth month of the year.

“A show box they earn will have a lot more value in it from the experiences they have gained.” Carie said, noting one of their next big marketing pushes will be to promote Sure Champ® to all the young exhibitors in their area.

Until then, the Stiefvater family will continue to use the products, test the products and tell others about the great success they have seen.

Dealer Success Stories: Customer Service is Key

Webster defines success as a “favorable or desirable outcome.” This group of dealers epitomizes that success, growing their sales significantly over the past year. But success doesn’t just happen. Ask any one of them, and they will attribute their success to having a great product, providing top-notch customer service and having great people to work with – customers, employees and BioZyme® support.

Bowman Grain
Bowman, North Dakota

Education and communication are two of the keys to a successful BioZyme dealership, according to Bob White, manager of Bowman Grain in Bowman, North Dakota.

“Having producer meetings is important to us,” White said. “We try to keep the area producers informed about changes in the industry like VFD, and hold meetings during different times of the year to discuss breeding and weaning.”

White says providing outstanding customer service has been key to their sales success. Bowman Grain offers delivery, makes sure their customers know about volume discounts, and follows up with their customers to make sure the products they have purchased are working for their livestock operation.

And the best thing about being a BioZyme dealer, according to Bob, is the support received. “The dealer support we get from our ASM and the company is great. Our ASM goes with our sales staff around the country to talk to potential customers about the benefits of VitaFerm® products.”

Circle L Feed
Quitman, Arkansas

People helping other people is what helps make the sale at Circle L Feed in Quitman, Arkansas. Although they are fairly new BioZyme® dealers, Circle L has been in business for 18 years, and owner Mike Lagasse gives his employees tremendous credit for knowing the products they sell and listening to the customer to find out his or her needs.

“We do take care of our business and don’t worry about the competition. It will always be there,” Lagasse said. “We have professional staff who greets everyone when they walk in the door, answers questions and then sells something that will help the producers make money. BioZyme has a lot of choices for that.”

Many of the Circle L employees have been with the company for years, and Lagasse said they are all cross-trained to work in any part of the store. When they begin selling a new product, the employees learn about it so they can best help their customers.

Dealer Success Stories: Producer Testimonials Sell the Product

Webster defines success as a “favorable or desirable outcome.” This group of dealers epitomizes that success, growing their sales significantly over the past year. But success doesn’t just happen. Ask any one of them, and they will attribute their success to having a great product, providing top-notch customer service and having great people to work with – customers, employees and BioZyme® support.

 

Mike Damon
Knoxville, Iowa

For Mike Damon, becoming a BioZyme dealer seemed like a natural fit. He’s been feeding the product to his own livestock since the 1970s. His dad’s cousin, Deverne Dixon, used to work as the dealer in the area around Knoxville, Iowa, where Mike and his wife, Barb, live today. And, Mike said it is vital to his business success to be available for all producers.

“If I don’t know the answer to a customer’s question, I’ll try to find out,” Mike said as he complimented his ASM for always providing assistance. “The guy who has five cows thinks he is just as important as the guy with 500, and when it comes to sales, he is. Because the guy with five cows can be really positive and help you sell just as much as the guy with 500.”

Mike said some of the best parts about selling BioZyme products are the people and helping the producers. He has left mineral at some farms for years, and never has seen a person, but a positive experience creates a chain reaction, and that producer tells his friends, and then Mike adds two or three more customers.

High Hill Supplements
Schulenburg, Texas

Cultivating relationships and targeting progressive producers has helped High Hill Supplements grow their BioZyme® business during the past year. Kevin Warnken, Schulenburg, Texas, said he works hard to find larger, progressive producers, explains the benefits of using the BioZyme products, and sells them the products that will work for their ranch.

He shared about one customer who had a 92-percent conception rate on 1,200 cows. Warnken convinced the rancher to use VitaFerm® Concept•Aid® the next year. The rancher’s additional $8,000 supplement investment increased his conception rate to 96-percent, which produced about 50 more calves, and put more money in his pocket. He was sold.

And producers of all sizes are singing praises to Warnken, who just received a note from a smaller customer who had used Concept•Aid: “Just wanted to say thanks. 100% calf crop in 2016. 45 out of 45.”

Warnken said that while testimonials from peers will help gain customers, hard work and customer service helps him keep a customer. He said delivering the product and following up with the producer is important, and last year he delivered nearly 450 tons in his pickup.

“We make the deliveries ourselves, ask them what they want and give them twice what they ask for,” he said. “The only thing I’ll sell is something that works. It’s not a glorious life, but it is a great life.”

Dealer Success Stories: BioZyme Support is Vital

Webster defines success as a “favorable or desirable outcome.” This group of dealers epitomizes that success, growing their sales significantly over the past year. But success doesn’t just happen. Ask any one of them, and they will attribute their success to having a great product, providing top-notch customer service and having great people to work with – customers, employees and BioZyme® support.

Tappen Farm Supply
Tappen, North Dakota

For Kurt Bodvig, owner and manager of Tappen Farm Supply in central North Dakota, the combination of a great product from a reputable company and having product readily available is what continues to sell BioZyme to his customers. In his small community of approximately 200 people, there are probably 10 different people who sell animal nutrition products, so keeping customers happy is important.

“Most guys are happy with the product, and as long as they are happy, we are happy,” he said.

In addition to tracking what his customers use and keeping inventory for them, the feed store hosts an annual producer meeting each February, with the assistance of ASMs Dorothy Orts and Katelyn Wendel. Producers enjoy a good meal, and the chance to visit one-on-one with the ASMs to learn more about the products and their benefits, Bodvig said.

K Triangle Feed
Glendo, Wyoming

Keith Micke, Glendo, Wyoming, is a dealer who uses his resources to their full potential, and he never gives up. He says the tools that BioZyme® offers dealers, from the online dealer center to the staff who help him over the phone and in person, are valuable to his success.

“Their nutritionists have come out for producer meetings. And ASM, Britney Creamer has come and helped me at various shows around the state, including the Wyoming State Fair, where she even brought fresh peaches to share with customers,” Micke said. “The folks at BioZyme are great people, and you need to use them to benefit your business.”

He also mentioned the online record keeping tools are valuable to track previous sales, maintain a mailing list and see what products customers ordered at certain times of year. But perhaps just as important as the resources BioZyme offers, he appreciates that it is a family-oriented business that strives to help producers succeed.

Coal Valley Feeds
Cherokee, Kansas

Jackie Coltrane is passionate about the livestock industry. It doesn’t matter if he’s telling you about his three-generation Angus seedstock operation, selling semen for Select Sires, or representing BioZyme, his excitement for helping others succeed can’t be masked.

“Having a product that does what it is supposed to do and a company that will support you are the best parts of being a BioZyme dealer,” Coltrane said. Coltrane gives respect to his ASM John Jeffrey and Erin Creason, Inside Sales Coordinator, for helping him with any questions he has, and continually providing him information.

“Erin is a huge asset to us, as she fills our artillery with educational materials to pass on to customers and potential customers,” Coltrane said.  He added that she is readily available via phone call or text and always responds promptly to his inquiries.

Another resource that Coltrane appreciates is the product education they provide. With so many products, he said it’s nice when they put out new research or educational material so he can best help his customers find the product that will best fit their needs.

Featured Dealer: Culpeper Farmers’ Cooperative

With the Veterinary Feed Directive (VFD) on the horizon, one Virginia feed mill and BioZyme® dealer has worked diligently to create its own line of feed to help keep animals healthy.

“We wanted to develop a line of feeds and minerals to keep animals healthy without a VFD,” said Katie Reames, Director of Feed and Nutrition for CFC Farm & Home Center. “And this is another alternative for producers who don’t have a VCPR.”

The A+ line of feeds includes cattle formulas for both beef and dairy cows.  Currently CFC is offering a creep feed, cattle mineral and a commodity pellet.  Future plans include developing a ration for growing cattle. All products in the A+ line include Amaferm. Reames said the specific feeds are in the process of receiving their trademark.

“Amaferm goes into 100% of the A+ products,” Reames said. “The reason we picked Amaferm is because of the science behind it, proving increased production through good health. If the animal’s gut is healthy, they will be more resilient to health challenges that might come up in the herd.”

At least one feed in the A+ line is already available, with plans to start marketing the products soon.

CFC Farm & Home Center, which includes a feed mill and five retail stores, conducted educational meetings for its customers this fall to inform them of the changes with the VFD and introduce the A+ program to its customers. Reames said the dialogue was positive, and she hopes once the producers try the products and recognize the health benefits, they will be on board.

In addition to increased performance and keeping cattle healthy, Reames shared some other key roles the Amaferm advantage has assumed for CFC Farm & Home Center. She says that Amaferm has reduced the use of antibiotics and has also given natural and GMO-free producers options for their cattle.

Another benefit to using Amaferm in their mill is many producers run both horses and cattle together on smaller acreages and buy a general purpose feed, which has reduced ionophore usage.

It’s easy to see why Amaferm gets at A+ at CFC Farm & Home Center. The health benefits will assist producers looking for an alternative to the VFD to keep their herds healthy.

Dealer Spotlight: Tennessee River Music

It is easy for Tennessee River Music to market and sell BioZyme® products. They have seen great success with many of the products on their own cattle enterprises, and John and Randa Starnes of Fort Payne, Ala. say the success they have had with the products helps sell them to other producers.

“If we didn’t believe in the products we wouldn’t use them or sell them,” Randa says.

John says they started selling BioZyme products nearly four years ago when they had seen positive results on their purebred Hereford and Angus operation. There wasn’t a dealer nearby, and the products they wanted were not always readily available. They decided to become BioZyme dealers so they would have the products on hand, and they could help other producers in the area secure a high-quality nutrition package.

“We are our biggest customer, but we have several smaller producers in the area that know we keep products on hand in our commodity shed,” John said. “We don’t have a retail store, but people know we are usually around if they need something, and as long as it isn’t midnight, I’ll help them load up what they need.”

John says Tennessee River Music’s customer base covers about a 100-mile radius, with a few customers further out. John, who has a master’s degree in ruminant nutrition, wanted to provide a service to area cattle producers while having another venue to network with them. Adding BioZyme products seemed like a natural fit.

John says the products really do sell themselves, and once a producer tries a particular product, repeat customers become the norm. At their bull stud, they put a 50 lb. VitaFerm® Concept•Aid® Protein Tub in each pen, something that bull owners from across the southeast take note of. He also says that this year, with the extreme heat and drought, the VitaFerm HEATTM mineral is a perfect fit for their operation.

HEAT helps their cattle shed off, tolerate the midday heat and is fed to their spring calving cows that are bred in the summer time heat.

“During this time of extreme drought, the protein tubs have proven to be a cost- effective way to add supplemental protein. This year, we have seen these products pick up in sales due to the ease of handling, where most people aren’t set up to handle loads of feed, and the devoid of pasture in our area,” John said. “When we start explaining to producers that it’s 20% natural protein that contains a mineral package that also includes Amaferm® and all of its proven benefits at a one pound inclusion rate, it really is a cost-effective option. We look at is as a three-in-one product – mineral, protein and Amaferm.”

Another favorite product is the Vita Charge® Stress Tub that John puts out for the first few weeks of weaning. He says these encourage calves to have a steady appetite, and in all the weaning seasons he has used them for, both the fall and spring calving herds, he has not had to treat a single calf for bloat or respiratory illness.

One product that John and Randa have found fairly simple to market is the 50 lb. Concept•Aid Protein Tub. John says a couple of factors play into that product’s popularity. First, the average herd size in their area is less than 25 cows. The tubs are the perfect size for the smaller producers. Next, many farms in the area rely on the wife to take care of the livestock while the husband works off-farm. The 50 lb. size is much more manageable for a woman than a 200 lb. tub. And finally, the popularity of raising and showing goats in the southeast has risen in the past few years, and the 50 lb. tub is just the right size for goat raisers according to John.

“Believe in the product you are trying to sell and know why it is better than brand X,” John said.

Dealer Spotlight: Mid Nebraska Feeds

There is probably not a better example of customer service than at the little ole’ feed store in Grand Island, Nebraska.

It’s a place called Mid Nebraska Feeds that is managed by Amy Jo Kent. Amy Jo has been in this job for more than five years but has worked to enhance the concept of customer service for decades.

Since 2011, her day has been to open the feed store doors, smile, assist, call, text, order, lift, load and smile some more until the doors are locked at closing time. Amy Jo manages the entire business, ranging from cleaning the store to bookkeeping and accounting and everything else in between. And she keeps busy with customer service tasks and planning even when she’s at home.

Each day, Mid Nebraska Feeds has approximately 30 to 40 people in and out of its doors. This kind of traffic is attributed to Amy Jo’s keen ability to take care of her customers, no matter what.

“As manager, I do whatever it takes to service customers from farm deliveries, ordering special products or staying after hours for a customer pickup,” she says. “That’s what we’re known for. We bend over backwards to please people and do whatever it takes, over and above the call of duty.”

Mid Nebraska Feeds customers span a 150-mile radius and because of the distance, many need to meet to pick up product after store hours. This has never been a problem for Amy Jo. She has two full-time employees and people in the field who also share her belief in customer service and team work.

The store is also the main feed and supply source for Fonner Park and the Nebraska State Fairgrounds. When an event takes place at these Grand Island facilities, the store is called to make deliveries of feed, bedding and supplies for horse, cattle and goat shows, as well as the county and state fair events.

Amy Jo and her employees also take care of racetrack patrons by making daily deliveries to their tack rooms at no additional charge. “It’s there when they come back for evening chores,” Amy Jo says. “Whether it’s 10 or 120 bags we’ll handle anything they need with fast customer service.”

Amy Jo relies on her computer, smart phone and tablet to keep track of orders, event schedules and employees. She is constantly on her cell phone because she doesn’t want to miss a call from a customer who needs feed. If they can’t get ahold of her, they might go to another source, and she says that could throw their animals off feed by changing their diet.

“If someone needs a product they know to call me, and I’ll meet them at the store,” she says. “I have many customers I’ve never even met. They email, call or text me what they need, and I ship it to them. Some of my more long-distance customers call or text me with a group order, and I drop ship it to a central location and they go pick up their part. It saves each of them time by not having to drive long distances to the store to pick up feed and supplies.”

Amy Jo is not only a feed store manager but also consults on issues like hoof rot, scours and pink eye. She says she’ll drop everything to research products and make the right recommendations, even if she doesn’t make a sale. Amy Jo says her customers know they can count on her the next time they have questions.

“I love my customers and there’s a lot of smiles and laughter when they walk in the door,” she says. “I take a personal interest in all my customers and their animals. I recommend a feeding program for each animals’ needs whether they are domestic, farm or commercial. Some pets may be elderly, obese or have special dietary needs. I can recommend products that give them a better quality of life while still being cost effective for the owners.”

Amy Jo prides herself on knowing her customers by name and taking an interest in their lives. She attends their 4-H and FFA livestock shows and spends time walking around visiting with each customer to see the animals she helped feed. She celebrates with them when they win that ribbon or trophy and supports them any way she can.

Because Amy Jo’s mentality is all about the customer, she does ask for and receive feedback from them. She keeps her prices intentionally lower so they won’t go to the big box store for feed and she price matches her local competitors to keep her customers happy. Amy Jo says there may be moments she can’t please the customer or that she gets taken advantage of, but it’s all part of the feed store business.

“Running a successful business isn’t always about meeting a volume or monetary goal,” she says. “It’s all about the customers. They are the life-blood of this and every other business. Most of my customers are as loyal to me as I am to them. I’ve worked hard to earn that loyalty, and I appreciate each and every one of them.”

Trust and Experience Help Dealer Position Products

Personal testimonials and relationship building have been equally important in positioning BioZyme® products to customers for one novice dealer in southeast Iowa. Cecil Reed, who became a dealer in January, says the fact that she and her family have had personal success using various BioZyme products helps her marketing strategy. The producers in her area build a stronger trust factor when they hear about her personal experiences, and that helps build relationships and sell product.

“Once the growers know that I have had success using the products on mine and my family’s operations, I find out the grower’s goals for their operation and suggest products with their goals in mind,” Reed says.

The marketing tools that BioZyme provides allow Reed to back up her testimonials with research and product facts, which help position the products. She has posters and brochures grouped by product lines in her office, and she carries literature in each vehicle so she has something to put in front of potential customers, giving them something to read and think about after she leaves. She adds that direct mail is part of her future marketing plans since so many producers in her area still rely on the written word.

“I have found it beneficial to have posters hung around my office and buildings as they strike up questions and conversations,” she says. “I also really like using the flyers to hand out to customers that want to use our products. When I am able to get something into the hands of potential customers it keeps them thinking and keeps their interest sparked.”

Reed grew up near Bloomfield, Iowa, on her family’s diversified farm that included cattle, row crops and a sheep flock that allowed her and her sisters to show competitively at the local, state and national levels. She graduated with an agronomy degree from Iowa State University in December 2014 and within the next year married and started her business, NexGen Ag Solutions. In addition to selling BioZyme, Reed also sells Pioneer seed.

“Adding value to your farm” is the tag line for NexGen Ag Solutions, and carrying value-added products for the producers in her area is important to Reed. With producers watching their expenses and questioning the prices of BioZyme products, Reed can share her personal success stories. She says her go-to message is the “Amaferm advantage” because it does increase digestibility, and in her area where forage quality isn’t superb, this message really hits home.

Another testimonial she shares is for Vita Charge® products, especially Liquid Boost®. She says her dad treated a freshly-weaned lamb crop that went off feed with these products, and he witnessed immediate results when they started eating again the next day. Reed said her dad was sold on the products.

“The products are simple to use, and yet cover a diverse audience,” she says. She said after attending the recent dealer retreat in June, she was impressed that the same HEAT supplement works for producers in the extreme heat of Louisiana and other Southern states. When she shared those endorsements with her own customers, they were convinced that the product would work for them, and it has.

Reed has been aggressive in sharing her vision for the products. She has a business Facebook page, where she shares information with customers and potential customers, has used radio advertising and newspaper articles to inform growers that she is a dealer and talks one-on-one with people in her area. She is sponsoring awards at the Davis County Fair – a bag of Sure Champ® – for the grand champion overall steer, heifer, wether, ewe, barrow, gilt, buck and doe. She also plans to have a hospitality area at the fair with cold drinks for the exhibitors where she can talk about BioZyme and its products. She says in the future she would like to host producer meetings to educate producers as well as exhibitors and their parents of the benefits of various BioZyme products.

Reed plans to use the CONNECT Online store more heavily in the future. She predicts that CONNECT will benefit her Vitalize® horse customers since many of those products have a lower feeding rate and are not reordered as often, as well as assist her with inventory control.

Cecil Reed is a true believer in the BioZyme products and the differences they make in livestock. With her winning attitude and belief in the product, she has positioned the products in the spotlight for many producers in her area. “As long as I build trust with my customers, and trust helps build relationships, it is easy to position the products,” she says.