Category: What’s New

CHANGES COMING IN OCTOBER 2022

MASTER DEALER CHAPTER 4 RELEASED

To continually keep the dealer network educated and provided with the timeliest information available, BioZyme® Inc., strives to provide new content for the Master Dealer Training Program every six months. Chapter 4 provides a focus on product positioning and helping your customers develop a program using the various product lines. It was posted to the Online Dealer Center September 22. Remember, there is no longer a wait time between chapters, so take advantage of this great training tool.

SMALL PACK PRICING CHANGES COMING

Pricing for 2023 on Animal Health (small pack) products will be released in November to give everyone enough time to make necessary adjustments. Please watch for a separate email that will be coming to relay more information about this change that will affect MAP pricing. It is important to stay current on all pricing issues, and email is the quickest, most efficient communication method to reach all dealers.

AWARD-WINNING BACKYARD BOOST® BALLS LAUNCHED

BioZyme launched two new award-winning products in its Backyard Boost® product line in September to continue with its goal to diversify. Chicken owners can now purchase Backyard Boost Busy Balls, a prebiotic treat to help bounce boredom. Furthermore, all bird enthusiasts will have the opportunity to buy a similar product, Backyard Boost Songbird Balls, a tidier alternative to bird feed.
The World Pet Association (WPA) named the Backyard Boost Busy Balls and Songbird Balls the Best New Bird Products during its New Product Showcase at Super Zoo in Las Vegas. Super Zoo is North America’s largest pet industry marketplace with more than 1,000 companies exhibiting and is solely open to retail companies who want to do business.

LUCKY 7 WINNERS STILL COMING FORWARD

Even though summer is officially over, our summer promotion is still taking place. We know that it takes a while for product to go through the distribution channels, but we certainly have enjoyed seeing all the Lucky 7 winners to this point. Be sure to continue to encourage your customers to watch for specially marked bags of products. They might be the next winner! All prizes must be redeemed by Dec. 20, 2022.


Continue to promote the value of Amaferm year-round and care that comes full circle, the reason behind this promotion. Regardless of if your customer finds a token, they and their animals will always be a winner with the Amaferm advantage.
Specially marked bags that could contain a winning token include:

  • VitaFerm® Concept•Aid® 5/S HEAT®
  • VitaFerm® HEAT®
  • VitaFerm Conserve® Garlic
  • Gain Smart® Stocker HEAT®
  • VitaFerm® Concept•Aid® 5/S with ClariFly®
  • VitaFerm® HEAT® CTC 3G
  • VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

Meet the BioZyme Family

Team: Domestic Business Development – Sales

Leader: Bob Burkham, National Manager of Sales

Number of additional people on your team: 12

Key Responsibilities: The Sales TEAM is made of a diverse and knowledgeable group of Area Sales Managers (ASMS) who each sell to and service the existing dealer/distributor network and customer base, identify and cultivate new partnership and growth opportunities, work associated trade shows and events in which participation will help grow the business of the assigned territory. ASMs are multitaskers who work with various customers including the dealers, and include veterinarians, nutritionists, feed mills and producers. Most, if not all of them, have previous or current experience with at least one of the BioZyme® product lines, and all of them understand the importance of production agriculture and working with producers to achieve their goals.

List each team member:

  • Alison Brunner – Missouri
  • Brenen Diesen – Illinois, Iowa, Wisconsin
  • Scott Farmer – Southwest Texas, New Mexico
  • Kevin Glaubius – Nebraska
  • Chris Kyle – Arkansas, Louisiana, East Texas
  • Ty McGuire – Kentucky, Tennessee
  • Justin Packard – Oklahoma
  • Steve Patton – Ohio, Indiana, Pennsylvania, Michigan, West Virginia
  • Rowdy Pope – Mississippi, Alabama, Georgia, Florida
  • Shane Schaake – Kansas
  • Brett Tostenson – North & South Dakota
  • Morgan Weinrich – Colorado, Wyoming, Utah

How does your team help with “care that comes full circle” for BioZyme customers: The ASMs are the boots on the ground for the company, so they are most often the faces and voices associated with BioZyme and the product lines. Not only is it important for our team to be knowledgeable about the products, but it is just as important that they care about the people raising the animals and the animals themselves that are getting the products. The ASMs know a healthy animal is a happy, performing animal, and that is their goal. That is how they deliver care that comes full circle.

Two Minutes in September

Fall will officially kick off later this month, but harvest is already in full swing in many parts of the country. Too many farmers, ranchers and their families fall victim to accidents during harvest that might have been easily prevented with a little extra time and caution, so please stay alert during harvest this year. Slow down, be aware of your surroundings and take a break or trade off with someone if you are starting to feel tired. We all know it is a busy and important time of year, but there is nothing more important than your life. 

Back on the livestock side of things, Rabobank has released its third quarter outlook for 2022. The global beef market remains strong. However, that could change depending on consumers pocketbooks for the rest of the year. Most beef retail prices continued upward in Quarter 2 or remained steady. Although Q2 prices did not increase much compared to the first quarter, most are between 5 and 11 percent higher than Q2 of 2021.   

Due to the widespread drought, calves and feeder cattle have moved into feedlots at a faster pace in the first half this year. The July 1 on-feed inventories were near year-ago levels at 13.4 million head, but reduced supplies outside of feedlots by 1 million head. As a result, Rabobank expects a more noticeable shortfall of market-ready cattle by winter. 

The beef cow herd has liquidated at a record-high pace since early in 2022. Cow slaughter increased to 12.7% for the first half of the year, and the 4 million head forecast for annual slaughter is nearly 500,000 head above last year. By the end of July, 54% of the beef herd was facing moderate to severe drought levels. With a La Nina weather pattern forecast into the winter, the downtrend in cow numbers, feeder cattle supplies and ultimately beef production could mirror the 2014 cycle lows by 2024 or 2025. 

Regardless of if you are weaning calves, fall calving or chopping silage, the BioZyme Family wishes you a safe and happy fall!  

CHANGES COMING IN SEPTEMBER 2022

AWARD-WINNING BACKYARD BOOST® BALLS LAUNCHED

In an effort to continuously expand its product lines and diversify, BioZyme® Inc., will introduce two new award-winning products in its Backyard Boost® product line this month. Chicken owners can now purchase Backyard Boost Busy Balls, a prebiotic treat to help bounce boredom. Furthermore, all bird enthusiasts will have the opportunity to buy a similar product, Backyard Boost Songbird Balls, a tidier alternative to bird feed.

The World Pet Association (WPA) recently named the Backyard Boost Busy Balls and Songbird Balls the Best New Bird Products during its New Product Showcase at Super Zoo in Las Vegas.  Super Zoo is North America’s largest pet industry marketplace with more than 1,000 companies exhibiting and is solely open to retail companies who want to do business.

SHELF LIFE EXTENDED ON SMALL PACK PRODUCTS

Upon completion of extensive shelf-life testing, the shelf life of Vitalize, Vita Charge, Sure Champ and Backyard Boost liquid and gel products as well as Vitalize Horse Treats is now being extended to 24 months from the manufacturing date of the product. This process started in July and will continue through the Fall as product inventory runs low and new inventory for each product is produced with updated labels.

If you ever do you have questions about the shelf life of a product, check the product center or contact the Outreach Support Center.

LUCKY 7 WINNERS STILL COMING FORWARD

Even though summer is turning to fall this month, our summer promotion is still taking place. We know that it takes a while for product to go through the distribution channels, but we certainly have enjoyed seeing all the Lucky 7 winners to this point. Be sure to continue to encourage you’re your customers to watch for specially marked bags of products. They might be the next winner! All prizes must be redeemed by Dec. 20, 2022.

Continue to promote the value of Amaferm year-round and care that comes full circle, the reason behind this promotion. Regardless of if your customer finds a token, they and their animals will always be a winner with the Amaferm advantage.

Specially marked bags that could contain a winning token include:  

VitaFerm® Concept•Aid® 5/S HEAT®

• VitaFerm® HEAT®

•VitaFerm Conserve® Garlic

•Gain Smart® Stocker HEAT®

•VitaFerm® Concept•Aid® 5/S with ClariFly®

•VitaFerm® HEAT® CTC 3G

•VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

LABOR DAY HOURS

The BioZyme offices will be closed on Monday, September 5, for Labor Day. No orders will be shipped or can be picked up on Friday, September 2 or Monday, September 5. Business will continue as usual on Tuesday, September 6.

Dealer Spotlight: 5 F Feed

5 F Feed might not be the longest-time BioZyme® dealer, but they are a long-time BioZyme user who saw a good chance to share the products with others when it came available. Court and Traci Fedderson are cattle producers in the Nebraska Panhandle who had used the Vita Charge® and VitaFerm® products. When their local dealer was going out of business a few years ago, they saw that as opportunity. 

“We had used the product a long time. Once you get people to try it, it really does sell itself,” Court said. 

Located near Rushville, 5 F Feed is open 365 days a year and 24 hours a day. Court said his customers know they can always come pick up products when they need them. When the Feddersons first bought the feed dealership, it was their third full-time business he and his wife, Traci, were operating, but with its growth, they have been able to phase out one of their enterprises to concentrate on their BioZyme business. They have opened a second location in Harrison, about 100 miles west, where one of their customers lives, and it is convenient for other customers to get product. 

Court believes some of the best products come from the Vita Charge line due to their quick response. He said that when the users can see them in action, they will understand how the Amaferm® works in other products.  

“We use the Drench in the fall and Neonatal in the spring. They are not that expensive, and they work fast. When you bring bawling calves and hit them with the Drench and they go to eating and drinking, you can see that change right away,” he said. 

He encourages new dealers to keep the Vita Charge products like those mentioned on hand and keep them affordable. If they do that, the rest of the products will be easier to sell. 

Another way he used the Amaferm to a customer’s advantage was through a custom product. He had a customer feeding about a 30% protein forage cube, and had a custom cake made that was 20% with Amaferm added to it. He said that customer saved about $10,000.  

Court takes advantage of multiple marketing opportunities during the year. He opts in for the quarterly dealer mailers. And last spring, he created buyer numbers for his producers with sales that had a coupon for his business on the bottom – another unique way to promote his business. 

With a unique perspective and a passion for the products, there’s no doubt that 5 F Feed is here for the long haul. Thanks for being a great BioZyme dealer!  

Meet the BioZyme Family

Team: Domestic Business Development 

Leader: Alan Lee, Director of Domestic Business Development 

Number of people on your team: 9 

Key Responsibilities: The Domestic Business Development Team is responsible to create and grow business opportunities across all brands and in all sectors of the industry in the United States. They work closely with the sales and marketing teams to collaborate on educational, marketing and sales efforts to make sure the BioZyme name and its brands reach customers in all corners. 

List of each team member and role they play at BioZyme: 

Alan Lee, Director of Domestic Business Development – Oversees the Business Development team as a whole in addition to building valuable relationships with distributor. 

John Jeffrey, Beef Business Development Manager – Works with the beef sales and marketing teams to create sales plans for the VitaFerm® and Gain Smart® product lines and to get those products into the beef sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other beef members of the Business Development Team to create awareness. 

John Tucker, Large Beef Accounts Specialist – Helps grows the sales of larger beef accounts through the identification large-scale seedstock and commercial cattle breeders, stocker operators and feedlots. In addition, he cultivates relationships with veterinarians, nutritionists, feed mills and other segments of the industry to promote the proactive health of beef cattle through a quality nutrition program. He will work with the sales team to help secure business in a particular geographic region when needed. 

Chris Cassady, Ph.D., Technical Beef Sales Manager – Uses his knowledge and understanding in the beef industry to educate producers and dealers about the benefits of Amaferm and how it can help the producer improve his or her bottom line. Represent BioZyme as a speaker at multiple educational functions and writes articles and creates educational materials for dealers and customers. 

Lori Lawrence, Show & Small Livestock Business Development Manager – Works with the sales and marketing teams to create sales plans for the Sure Champ®, Vita Charge®, DuraFerm® and Backyard Boost® product lines and to get those products into their respective sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage. 

Lynsey Whitacre, Ph.D., Companion Animal Business Development Manager & Sr Manager of New Product Development – Works with the sales and marketing teams to create plans for the Vitalize® horse and dog product lines and to get those products into various equine disciplines and canine lovers’ hands. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage. 

Rod Hutcheson, Animal Health Business Development Manager – Explores one of the newest segments of the BioZyme business, the animal health industry. He works to build and cultivate relationships with veterinarians and those animal health suppliers to get the BioZyme products on their shelves to make sure all animals are afforded the care that comes full circle. In his role, he works with various other sales and marketing staff. 

Mike Wadle, Additive Territory Manager – Primary responsibilities include promoting Amaferm and other additives to use in feed mills and operations across species. Works closely with the nutritionists and others on the sales, business development and marketing teams to create a cohesive message across all species. 

Wyatt Marshall, Texas Equine Sales Specialist & Event Support – Assists with Vitalize sales in Texas and the Southwest, where a large number of horses are located. He also works closely with the equine business development and marketing staff to support equine events throughout the U.S. In his Event Support role, he works closely with all BioZyme marketing brand managers to make sure the national events run smoothly and the BioZyme presence is noted in a positive manner. 

How does your team help with “Care that comes full circle” for BioZyme customers: Our team reaches a multitude of customers and can show them that we genuinely care for the ultimate customer, the animal, by educating the distributor, the dealer and the customer about the nutritional benefits of Amaferm and all of our products. At the end of the day, if the animals we take care of are not healthy, performing and gaining, our customers aren’t successful. We want our customers to be successful. They are also a part of that care that comes full circle.