Category: What’s New

AWARD-WINNING BACKYARD BOOST® BALLS LAUNCHED

In an effort to continuously expand its product lines and diversify, BioZyme® Inc., will introduce two new award-winning products in its Backyard Boost® product line this month. Chicken owners can now purchase Backyard Boost Busy Balls, a prebiotic treat to help bounce boredom. Furthermore, all bird enthusiasts will have the opportunity to buy a similar product, Backyard Boost Songbird Balls, a tidier alternative to bird feed.

The World Pet Association (WPA) recently named the Backyard Boost Busy Balls and Songbird Balls the Best New Bird Products during its New Product Showcase at Super Zoo in Las Vegas.  Super Zoo is North America’s largest pet industry marketplace with more than 1,000 companies exhibiting and is solely open to retail companies who want to do business.

SHELF LIFE EXTENDED ON SMALL PACK PRODUCTS

Upon completion of extensive shelf-life testing, the shelf life of Vitalize, Vita Charge, Sure Champ and Backyard Boost liquid and gel products as well as Vitalize Horse Treats is now being extended to 24 months from the manufacturing date of the product. This process started in July and will continue through the Fall as product inventory runs low and new inventory for each product is produced with updated labels.

If you ever do you have questions about the shelf life of a product, check the product center or contact the Outreach Support Center.

LUCKY 7 WINNERS STILL COMING FORWARD

Even though summer is turning to fall this month, our summer promotion is still taking place. We know that it takes a while for product to go through the distribution channels, but we certainly have enjoyed seeing all the Lucky 7 winners to this point. Be sure to continue to encourage you’re your customers to watch for specially marked bags of products. They might be the next winner! All prizes must be redeemed by Dec. 20, 2022.

Continue to promote the value of Amaferm year-round and care that comes full circle, the reason behind this promotion. Regardless of if your customer finds a token, they and their animals will always be a winner with the Amaferm advantage.

Specially marked bags that could contain a winning token include:  

VitaFerm® Concept•Aid® 5/S HEAT®

• VitaFerm® HEAT®

•VitaFerm Conserve® Garlic

•Gain Smart® Stocker HEAT®

•VitaFerm® Concept•Aid® 5/S with ClariFly®

•VitaFerm® HEAT® CTC 3G

•VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

LABOR DAY HOURS

The BioZyme offices will be closed on Monday, September 5, for Labor Day. No orders will be shipped or can be picked up on Friday, September 2 or Monday, September 5. Business will continue as usual on Tuesday, September 6.

5 F Feed might not be the longest-time BioZyme® dealer, but they are a long-time BioZyme user who saw a good chance to share the products with others when it came available. Court and Traci Fedderson are cattle producers in the Nebraska Panhandle who had used the Vita Charge® and VitaFerm® products. When their local dealer was going out of business a few years ago, they saw that as opportunity. 

“We had used the product a long time. Once you get people to try it, it really does sell itself,” Court said. 

Located near Rushville, 5 F Feed is open 365 days a year and 24 hours a day. Court said his customers know they can always come pick up products when they need them. When the Feddersons first bought the feed dealership, it was their third full-time business he and his wife, Traci, were operating, but with its growth, they have been able to phase out one of their enterprises to concentrate on their BioZyme business. They have opened a second location in Harrison, about 100 miles west, where one of their customers lives, and it is convenient for other customers to get product. 

Court believes some of the best products come from the Vita Charge line due to their quick response. He said that when the users can see them in action, they will understand how the Amaferm® works in other products.  

“We use the Drench in the fall and Neonatal in the spring. They are not that expensive, and they work fast. When you bring bawling calves and hit them with the Drench and they go to eating and drinking, you can see that change right away,” he said. 

He encourages new dealers to keep the Vita Charge products like those mentioned on hand and keep them affordable. If they do that, the rest of the products will be easier to sell. 

Another way he used the Amaferm to a customer’s advantage was through a custom product. He had a customer feeding about a 30% protein forage cube, and had a custom cake made that was 20% with Amaferm added to it. He said that customer saved about $10,000.  

Court takes advantage of multiple marketing opportunities during the year. He opts in for the quarterly dealer mailers. And last spring, he created buyer numbers for his producers with sales that had a coupon for his business on the bottom – another unique way to promote his business. 

With a unique perspective and a passion for the products, there’s no doubt that 5 F Feed is here for the long haul. Thanks for being a great BioZyme dealer!  

Have you seen all the great new merch perfect for back-to-school, state fairs and customer and employee appreciation?

Did you know we have a kids line now too?

Check out the swag store at: https://vitaferm-surechamp.square.site/

Team: Domestic Business Development 

Leader: Alan Lee, Director of Domestic Business Development 

Number of people on your team: 9 

Key Responsibilities: The Domestic Business Development Team is responsible to create and grow business opportunities across all brands and in all sectors of the industry in the United States. They work closely with the sales and marketing teams to collaborate on educational, marketing and sales efforts to make sure the BioZyme name and its brands reach customers in all corners. 

List of each team member and role they play at BioZyme: 

Alan Lee, Director of Domestic Business Development – Oversees the Business Development team as a whole in addition to building valuable relationships with distributor. 

John Jeffrey, Beef Business Development Manager – Works with the beef sales and marketing teams to create sales plans for the VitaFerm® and Gain Smart® product lines and to get those products into the beef sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other beef members of the Business Development Team to create awareness. 

John Tucker, Large Beef Accounts Specialist – Helps grows the sales of larger beef accounts through the identification large-scale seedstock and commercial cattle breeders, stocker operators and feedlots. In addition, he cultivates relationships with veterinarians, nutritionists, feed mills and other segments of the industry to promote the proactive health of beef cattle through a quality nutrition program. He will work with the sales team to help secure business in a particular geographic region when needed. 

Chris Cassady, Ph.D., Technical Beef Sales Manager – Uses his knowledge and understanding in the beef industry to educate producers and dealers about the benefits of Amaferm and how it can help the producer improve his or her bottom line. Represent BioZyme as a speaker at multiple educational functions and writes articles and creates educational materials for dealers and customers. 

Lori Lawrence, Show & Small Livestock Business Development Manager – Works with the sales and marketing teams to create sales plans for the Sure Champ®, Vita Charge®, DuraFerm® and Backyard Boost® product lines and to get those products into their respective sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage. 

Lynsey Whitacre, Ph.D., Companion Animal Business Development Manager & Sr Manager of New Product Development – Works with the sales and marketing teams to create plans for the Vitalize® horse and dog product lines and to get those products into various equine disciplines and canine lovers’ hands. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage. 

Rod Hutcheson, Animal Health Business Development Manager – Explores one of the newest segments of the BioZyme business, the animal health industry. He works to build and cultivate relationships with veterinarians and those animal health suppliers to get the BioZyme products on their shelves to make sure all animals are afforded the care that comes full circle. In his role, he works with various other sales and marketing staff. 

Mike Wadle, Additive Territory Manager – Primary responsibilities include promoting Amaferm and other additives to use in feed mills and operations across species. Works closely with the nutritionists and others on the sales, business development and marketing teams to create a cohesive message across all species. 

Wyatt Marshall, Texas Equine Sales Specialist & Event Support – Assists with Vitalize sales in Texas and the Southwest, where a large number of horses are located. He also works closely with the equine business development and marketing staff to support equine events throughout the U.S. In his Event Support role, he works closely with all BioZyme marketing brand managers to make sure the national events run smoothly and the BioZyme presence is noted in a positive manner. 

How does your team help with “Care that comes full circle” for BioZyme customers: Our team reaches a multitude of customers and can show them that we genuinely care for the ultimate customer, the animal, by educating the distributor, the dealer and the customer about the nutritional benefits of Amaferm and all of our products. At the end of the day, if the animals we take care of are not healthy, performing and gaining, our customers aren’t successful. We want our customers to be successful. They are also a part of that care that comes full circle.   

Congratulations to these outstanding dealers for completing MD Chapter 3 in July!

Darlington Feed LLC
Southern FS
Southern Oregon Feed & Mineral Solutions
Wilson Fertilizer & Grain
Fayette Ag Services Inc
Peculiar Farm Supply
High Hill Supplements
Burgess Farms

By Shelia Grobosky – Marketing Brand Manager – Dealers & Public Relations 

Depending on where you are located geographically this month, your news will likely vary. If parts of the U.S., like where I live, you’re probably like me – thankful for the rainfall, but tired of dumping the rain gauge. And yet, we are praying fervently for our friends that are drought-stricken, fighting fires and wondering if they need to sell cows now, wean early and start feeding hay with hopes that rain is on its way. 

In agriculture, we are taught the value of doing hard things. I was reminded this earlier today when I had to take my parents’ 11-year-old dog to the vet to be euthanized. This was not how I envisioned using vacation time as an adult, but as he was the link to my dad, who passed last summer, I couldn’t expect my mom to take care of this blind, deaf diaper-wearing house dog who no longer had a quality of life. Thankfully, my dad had raised me to take care of animals, and do the right thing, and I knew that putting this dog out of his misery was the proper thing for him and my mom.  

So, this month, I decided instead of recapping the news, because I’m sure most of you are aware of the rising input costs, midterm elections and the basketball player who wanted to share her “agricultural” habits with our Russian friends, I would encourage you and challenge you.  

Edgar A. Guest wrote one of my favorite poems a century ago. Perhaps you had a former 4-H leader, FFA advisor or coach share this. But in today’s ag world, I thought it would be fitting to share too. Don’t worry. I’m not going to share poetry every month. But in light of the state of the world, I wanted to take two minutes this month to encourage you all with the following. Have a great month! 

Don’t Quit 

When things go wrong, as they sometimes will, 

When the road you’re trudging seems all uphill, 

When the funds are low, but the debts are high, 

And you want to smile but you have to sigh, 

When care is pressing you down a bit, 

Rest if you must, but don’t you quit. 

Life is strange with its twists and turns, 

As every one of us sometimes learns, 

And many failures turn about 

When we might have won had we stuck it out. 

Don’t give up though the pace seems slow – 

You may succeed with another blow. 

Success is failure turned inside out – 

The silver tint of the clouds of doubt, 

You can never tell how close you are, 

It may be near when it seems so far; 

So stick to the fight when you’re hardest hit – 

It’s when things seem worst that you must not quit. 

VITA CHARGE CATTLE DRENCH NOW AVAILABLE IN SMALLER SIZE

Vita Charge® Cattle Drench is now available on the Price List in a 32 oz. size, making it more convenient for customers with show livestock, smaller herds or those who need to promote feed and water intake in more remote areas. Both Vita Charge Cattle Drench sizes have a shelf-life that has been extended to 24 months.

NEW TRIXSYN PRODUCT LAUNCHED THIS MONTH

Trixsyn® Canine Performance is now available to assist active dogs with joint health and exercise recovery. This new innovative product will include the same concentration of proven MHB3 Hyaluronan with the powerful antioxidant astaxanthin. This launch will also coincide with an overhaul of the look and feel of the entire Trixsyn family. This will include new and improved labels as well as a pump for ease of application.

SHELF LIFE EXTENDED ON SMALL PACK LIQUID AND GEL PRODUCTS

Upon completion of extensive shelf life testing, the shelf life of Vitalize®, Vita Charge®, Sure Champ® and Backyard Boost® liquid and gel products is now being extended to 24 months from the manufacturing date of the product. This process started in July and will continue through the Fall as product inventory runs low and new inventory for each product is produced with updated labels.

PROMOTE YOUR LUCKY 7 WINNERS

All of the “Lucky 7” promotion tokens have been placed in specially marked bags, and some of our end-users have been fortunate enough to cash in on this promotion. Continue to promote the value of Amaferm year-round and care that comes full circle, the reason behind this promotion, by showcasing any of your customers who win and by continuing to market the promotion.
Specially-marked that could contain a winning token include:

• VitaFerm® Concept•Aid® 5/S HEAT® 
• VitaFerm® HEAT® 
• VitaFerm Conserve® Garlic 
• Gain Smart® Stocker HEAT® 
• VitaFerm® Concept•Aid® 5/S with ClariFly® 
• VitaFerm® HEAT® CTC 3G 
• VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

All prizes must be redeemed by Dec. 20, 2022.

Congratulations to these dealers who completed Chapter 3 in June! Be watching for information coming out on Chapter 4 that will be released in September! Information will be coming out soon!