Category: What’s New

Conserve Spending, Increase Performance

BioZyme® Inc. is always looking for ways to help our end-users raise livestock in the most economic efficiently way possible, while keeping the animals safe and healthy. In keeping with the company motto, “care that comes full circle,” we know the best way to help producers help their animals is to develop new and cutting-edge products. Since our last VISION, we’ve launched three new products to help the producer save money and help keep animals performing their best.

Cattle producers are always looking for ways to reduce their input costs without surrendering their herds’ performance. Now, they can do both successfully. BioZyme® Inc., has introduced VitaFerm Conserve ™ to its product family.

VitaFerm Conserve is an economical vitamin and mineral supplement line that like all BioZyme products, comes with the Amaferm® advantage to maximize nutrient digestion and absorption. Although it contains a balanced vitamin and mineral package and Amaferm, Conserve does not contain organic trace minerals. Rather than formulating to optimum nutrient levels like the VitaFerm Concept•Aid® line, VitaFerm Conserve is formulated at sufficient nutrient levels to maintain performance. Therefore, the savings can be passed on to the producer without sacrificing the health or performance of the cow herd.

Available in five formulations tailored to different operational challenges:

Letters From Lisa – August 2020

Simple Selling Methods Boost Sales

Want to know a simple method to increase your sales and boost your bottom line? If you’re not cross-selling and upselling to your customers, you’re missing out on a LOT of revenue. The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%. And since product recommendations can drive between 10-30% of revenue, putting the right offers in front of people at the right time is an important sales growth tactic.

First, it’s important to understand the difference between upselling and cross-selling. Both are tactics used to boost sales revenue, but they work slightly differently.

Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? When you buy a cell phone online, and the online store suggests screen protectors for that model. That’s cross-selling.

Upselling is persuading the customer to upgrade their product or buy a more expensive version of it. How do you upsell? Let’s stick with the cell phone example. If you’re about to buy the model with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB.

How does this apply to our partnership? BioZyme has many products that provide opportunities to do both. See the chart below to capitalize on some of these great ideas.

All of these products quickly demonstrate the way Amaferm works so when people buy these products and see results, they will buy other products too. I have been asked point-blank on many occasions, “will what I see with the liquid products repeat itself with the mineral?” Amaferm makes that easy to answer. The answer is yes; obviously each product focuses on what it was designed to do so there will be differences, but the bottom line is Amaferm opens the door to easy cross-selling.

When focused on cross-selling, don’t forget the dog products. Sixty-eight percent of all households own a dog. So that means almost all of your customers can be cross-sold on these products.

Last but not least, remember you cannot sell what you don’t have.

I encourage you to keep these quick response products in stock so you can drive more revenue to your bottom line. Revenue that is very profitable, with products that are very effective. Now that’s care that comes full circle.

SCALE Conference is LIVE!

We had nearly 100 registrations for our first ever virtual leadership conference. Over the next two days, young people ages 14-21 from across the country will be engaging in personal growth and development workshops led by some of the industry’s finest! It is going to be a fun and engaging two days and we can’t wait to watch it unfold.

Check it out now: https://surechamp.com/scale-conference/

Changes Coming in August 2020

NEW PRODUCTS

  • VitaFerm® Conserve™ MOS is being added to the VitaFerm Conserve line on August 1, 2020. This product is an economical vitamin and mineral supplement for beef cattle that supports the health and condition of the whole herd. It includes the Amaferm® advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance and also includes MOS to help sequester pathogens. 

PRICING UPDATES

  • On August 1, 2020 BioZyme® will be implementing a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. All past purchasers of these products have received the policy via email. All are asked to acknowledge receipt of the policy by clicking the button in the email to confirm receipt of the policy and filling out the acknowledgement form.

PRODUCT UPDATES

  • Due to feedback from our Dealers and Sales Team, starting August 1, 2020 the case quantity of the Vitalize® Horse Treats will now be 12 of the 2-lb. bags.
  • In response to customer requests for a more durable and weather resistant bag, we have begun switching our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, VitaFerm® HEAT®, and some VitaFerm Concept•Aid® and Gain Smart® Mineral products have begun shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.

ORDERING UPDATES

  • Starting August 1, 2020, an order may only be cancelled with in the first 24 hours of placing the order. After 24 hours, order cancellations will no longer be accepted. Due to our order and picking process, once an order goes into picking it cannot be changed or deleted. Please review the email confirmation you receive once the order is placed and if changes or cancellations are needed, contact the Outreach Support Center within the 24-hour window.
  • Starting August 1, 2020 BioZyme® will be implementing a new Return Merchandise Authorization (RMA) Policy & Procedure. As a FAMI-QS and Safe Feed/Safe Food Certified facility, we now have to follow a strict new return policy to keep these amazing certifications. The new policy will require the receipt of an RMA tag before a return of product will be accepted. All Products are subject to inspection, prior to any return claim being processed. BioZyme products may not be returned without prior written approval from Biozyme’s Customer Outreach Center. Contact Jennifer Miller at (816) 596-8785 or via email at jenmiller@biozymeinc.com. Please do not contact Area Sales Manager about returns.

Any floor stock product may be returned if determined by BioZyme to be:

  • Product was invoiced by Biozyme within the last 15 days
  • Product is not a custom product
  • Product has not been unwrapped, opened, or taken off the delivery truck for any reason
  • Product still has the license plate attached to the outside of the pallet
  • An error caused by BioZyme

EMPLOYEE CHANGES

  • Jeremy Javers has joined BioZyme as the new Director of Supply Chain.
  • Ron Deeken has joined BioZyme as Senior Manager of Plant Operations.
  • Angela Wilson has joined BioZyme as a new Sanitation Coordinator.
  • Steven Steiner as joined BioZym as a new Outreach Support Coordinator.
  • Jordan Miliren is no longer with BioZyme. Please contact Mike Wadle or Kevin Hayes with any questions.

CHANGES COMING IN SEPTEMBER 2020

PRODUCT UPDATES

  • In September we will upgrade the Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT to a new and improved formula.

ORDERING UPDATES

  • Starting September 1, 2020, Cogent Solutions Group’s animal products will be available on the BioZyme Price List to help streamline the ordering process for dealers. This will include: Hyaluronex® (gallon and half gallon sizes), Trixsyn® Canine, Trixsyn® Feline. Cogent Solutions Group’s human products can still be ordered by contacting Courtney Keller at 859-259-0300.


Dealer Spotlight: Hale Feeds LLC

Hale Feeds LLC Keeps Moving Forward

“Keep moving forward.” That’s the advice that young, progressive BioZyme® dealer Tee Hale offers his contemporaries and other new dealers. “We have great products; you’re never going to lose by trying to push forward. Dive in head-first and try for the best. You’re never going to make it if you don’t try.”

Tee, along with his parents Jim and Teresa Hale, and his brother Tye own Hale Feeds LLC at Union Center, South Dakota. Tee manages the daily operations of the dealership along with the feed sales from the on-ranch “feed shed” while running about 300 momma cows with his parents. His brother lives nearby and works for a neighboring cow-calf operation.

Because he uses so much of the product himself and understands the benefits of Amaferm®, Tee said it is simple for him to sell the products to others. He can share the advantages of a high-quality program for both cattle and horses.

“I take the approach about cost, per head, per day. What are we going to put in this cow this day? What is it going to cost me? There is the opinion out there that VitaFerm® is a little costly, but it is a premium mineral, and that is what people need to understand. You’ve got your Amaferm in it, that’s a big selling point right there,” he said. “I had bought a set of 60 bred heifers last spring that I turned out on Concept•Aid® right away; and put on HEAT® through the summer. In the fall I had one open out of those 60 head. Right there I can tell that story and it gets people’s attention. For about 15 cents a day, you can feed this product and it works.”

Tee said he is excited about the new products that BioZyme is introducing; he has already begun selling the VitaFerm Concept•Aid 5/S HEAT. He said the VitaFerm HEAT is popular in his area of northwest South Dakota, as it is a cost-efficient and effective product for producers.

When Tee isn’t ranching or selling livestock feed and supplements, he likes to rodeo. He said he’s seen remarkable results with the Vitalize® products on his horses. The results he’s seen with the Amaferm advantage in his horses, has helped him promote those advantages to cattle producers too.

“There is a lot of competition in the area, and it’s all in the same price, but this one has more to it. I can feed my horse something, and I know if it works on their guts, it is going to work on a cow’s gut. And I see a huge difference in my horses,” Tee said.

Phone conversations are the most effective communication method for Tee to share his business with others. He spends parts of each day driving between his ranch and his parents’ where he has time to talk on the phone. And even though South Dakota Governor Kristi Noem never formally “shutdown” the state due to COVID-19, Tee said he likely wouldn’t have left the ranch much in March and April due to calving season. Brandings in May were really the first times people gathered, and even then, they respected one another’s space, but they don’t stress about social distancing, according to Tee.

Life will move forward as usual, and Hale Feeds LLC will have new products to market with the Amaferm advantage.

Minimum Advertised Price Policy Reminder

REMINDER!! If you are currently purchasing any Page 2 products, you will need to confirm receipt of our Minimum Advertised Price Policy. You can do this by clicking the confirm button in the email you received on July 9th. 

If you are currently selling these products and did not receive the email, reach out to your ASM.

Turn Up the HEAT with New HEAT Products for Summer

Don’t let summer heat get your customers’ animals down. Remember to promote and stock up on the HEAT® products including the two newest, VitaFerm® Concept•Aid® 5/S HEAT® and DuraFerm® Sheep Concept•Aid® HEAT®, to make sure to get females bred and keep them bred.

VitaFerm Concept•Aid HEAT and DuraFerm Sheep Concept•Aid HEAT were designed to keep cattle and sheep reproductively sound during the heat of summer. Both Concept•Aid formulas are highly fortified, free-choice vitamin and mineral supplements designed to help prevent heat stress during temperatures of 70 degrees or hotter. Get your cows, heifers and ewes bred and keep them bred!

In addition to these new Concept•Aid HEAT formulas specifically designed for breeding the HEAT line-up includes several other products used for anytime temperatures reach above 70 degrees or when grazing cattle on fescue.

A complete list of HEAT products includes:

Changes Happening in July 2020

NEW PRODUCTS

  • The VitaFerm® Conserve™ mineral line is now available! We worked hard during the stay at home order to come up with a line to help producers during these tough times. One ASM said it best, “Producers know that VitaFerm Concept•Aid® is the best and produces the most reliable results for their herd; however, in tough times they have to make tough decisions and sometimes that means sacrificing those reliable results for economics.” VitaFerm didn’t really offer a well marketed option and what we know is that Amaferm® must be present in the herd in good times or in tough times. If the producer can afford to invest in the best, VitaFerm Concept•Aid is it. If tough times make that impossible, VitaFerm Conserve will fit the bill until times allow for the investment in the best herd results in the USA.

    VitaFerm Conserve is an economical line of vitamin and mineral supplements for beef cattle that supports the health and condition of the whole herd. It includes the Amaferm® advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance. Available formulas include:
  • VitaFerm® Conserve™ Line:
    • VitaFerm® Conserve™ Garlic
    • VitaFerm® Conserve™ CTC 3G
    • VitaFerm® Conserve™ Mag
    • VitaFerm® Conserve™ Protein Tub
    • VitaFerm® Conserve™

VitaFerm Conserve will ship in the new poly bag.

SHIPPING UPDATES

  • Published Pallet rates are no longer available via the Terms and Conditions document. In lieu of published rates we have built and launched a new app called LTL Freight Calculator. Estimated shipping rates for LTL shipments can be calculated via the BioZyme Dealer Center and the LTL Freight Calculator.
    Visit https://dealers.backofficeapps.com/freight/calculator/new

    NOTE: This tool and its results are for estimation purposes only. BioZyme, Inc makes no guarantees that these rates will be accurate when a shipment is rated and booked.

PRODUCT UPDATES

  • Vitalize® High Performance and Vitalize® Protein Pellets are no longer bagged with a scoop as the poly bag machine upgrade does not allow for it.
  • In response to customer requests for a more durable and weather resistant bag, we are beginning to switch our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, and some VitaFerm Concept•Aid Mineral products have begun shipping in the new bags. In July, VitaFerm® HEAT® and the Gain Smart® line will begin shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.
  • Due to reduced fuel demand the ethanol industry has seen significant supply chain challenges. As a result of quality and supply issues we have changed to a new DDGS supplier with a more consistent product. This has resulted in a lighter bulk density and smaller particle size that is noticeable in some of our products.

EMPLOYEE CHANGES

• Joseph Liebel has joined BioZyme as a Picker.

• Taylor Ware has joined BioZyme for the summer as our Marketing & PR Intern.

• Sean Nurski will be joining BioZyme on July 6 as a Picker.

Letters From Lisa – June/July 2020

It seems a bit awkward to be writing about NEW stuff with COVID-19 ruling our lives, but it certainly has forced us to love the word, so maybe it is appropriate. When I Googled ‘dealing with NEW stuff’ the results included these topics: the new normal, new technology, a new boss and having a new baby. Quite a list. One phrase on that list would not even have been there just three months ago. This is a perfect segway into that word NEW and how we can look at it if we choose to do so.

NEW just by its nature means change. So, for anything NEW, we have a choice. We can control it or escape it. Knowing you can’t ultimately escape, one will go through phases of a response to the NEW, which “should” end in acceptance. Acceptance that could lead you to a pot of gold. The belief in that pot of gold as the best option, has been ingrained in me since I was born. With that pot of gold picture in your head, one can embrace change and never go through the normal other responses to change which are shock, fear and forced adjustment. Instead the change embracing person goes straight to acceptance and begins building on the NEW.

It is in that vein that BioZyme® has launched the NEW product line VitaFerm® Conserve™, is investigating a NEW packaging option for mineral that is not a bag (yes you read that correctly), is moving to a larger state of the art facility for all small pack products and is looking toward partnerships that have never existed before, due to being viewed as competition, to ensure we have the best products on the market for the animal and the expectations we place on them to CHANGE all the time without giving them any time to go through the normal four stages of change.

Why is all this NEW exciting?

Because done right, it leads to a pot of gold. Not only a pot that helps grow our dealers’ business, but a most important pot that supports the animal, so they get consistent, effective nutrition allowing them to maximize their genetic potential. With all this NEW swirling around it is easy to forget those things that will always remain the same and for which we should be thankful: Our appreciation for your continued support. Support in good times and in not so good, during struggles and during victories. It means the world to us.

This quote by Henry Ward Beecher says it best, “The head learns new things, but the heart forever practices old experiences.” Thanks for your heart and how you so graciously share it with us!

Protect and Recover with Vita Charge®

Although many shows have been postponed or canceled due to the pandemic this year, livestock still experience stress at home. It is important to reduce their stress and keep them feeling their best all the time, whether you are hauling them every week or keeping them in the barn.

To help mitigate stress, be sure to recommend the Vita Charge line of products. Perhaps the most versatile line, Vita Charge with the Amaferm® advantage is a fast-acting multi-specie supplement that help when livestock need protection or assistance in recovery.

  • Vita Charge® Stress Tub – 200 lb. or 50 lb. tub – A cooked tub for beef cattle that supports digestive health and promotes feed and water intake during times of stress and recovery. The Stress Tubs contain MOS to trap and expel pathogens, limiting their ability to do harm. 50-lb. tubs are convenient to take to shows to ensure cattle are staying on feed and water while traveling and showing. Also available with HEAT to combat heat stress at temperatures of 70 degrees and above.
  • Vita Charge® Liquid Boost® – 2.5 gallon or 32 oz. bottle – A liquid supplement for animals of all species that supports digestive health and promotes feed and water intake during times of stress and recovery. Can be administered via a medicator, mixed with water, used as a drench or top-dressed on feed. Its palatable flavor helps create consistency in taste for any water source.
  • Vita Charge® Gel – 300 mL or 80 mL tube – A gel for all species of livestock that supports digestive health and promotes feed and water intake during times of stress and recovery. This convenient, rapid-response product is formulated to help livestock recover quickly and does not interfere with antibiotics.
  • Vita Charge® Climate Control Gel – 80 mL tube – A gel for all species of livestock formulated to help overcome the challenges of both changes in environment and extreme temperatures by helping maintain the animal’s normal body temperature. Contains Capsaicin which is research-proven to help animals maintain normal body temperature.
  • Vita Charge® Clench Gel – 30 mL tube – A gel for all species of livestock ideal for use during diarrhea and scours treatments to support recovery, hydration and nutrient absorption. It is an all-natural oral treatment that provides livestock with ingredients that help to increase nutrient absorption to promote a normal, healthy stool and can be used during competition with no withdrawal period.

Check out all of the testimonials we have available to share with your customers now: https://surechamp.com/cattle-testimonials/https://surechamp.com/cattle-testimonials/