Category: What’s New

Dealer Spotlight: Conserve’s Diversity Helps Grow Customer Base

Dealers are the heartbeat of the BioZyme ® organization. They connect the end-users to the products that help the animals stay healthy and performing. During times of unprecedented challenges, like a pandemic and uncertain markets, BioZyme developed the VitaFerm Conserve line to help dealers reach a new market of customers and keep Amaferm in front of their existing customers.

Read what some dealers had to say about Conserve and how it’s helped them grow their customer base.

“BioZyme hit the nail on the head with Conserve. With the world in somewhat of a crisis and producers having a lot of questions about what the markets are going to be like this fall, BioZyme offered a good basic mineral. The first cost a rancher is going to cut is mineral. With VitaFerm Conserve, they can still get a good basic mineral package with Amaferm included. I’ve brought in a few new customers at the Conserve price point that were interested in the Amaferm advantage that I might not have gotten otherwise. I’ve sold a lot of the Conserve with Garlic since the IGR has to be put out early in the year to help with fly control. After about a week, the garlic is helping with the flies. The customer response has been good, and their cattle are looking good.” – Tee Hale, Union Center, South Dakota

“I’ve gained at least two new customers by offering the Conserve mineral this spring to people who just want to save money. The guys in my area don’t want to spend extra on their mineral, so this has been a welcome addition to the VitaFerm line.” – James Bartonek, Olmitz, Kansas

“If I could summarize the new Conserve mineral in one word, it would be diversity because you can go so many different routes with it. The various forms are a big advantage. When times are tough, guys can still get a nice range mineral and have the garlic in there for fly control. I think that is the biggest thing right there. I’m excited to give my customers an economical line that competes with other brands, and it seems to be doing well for customers who have bought it. You can get it in various forms, in these challenging times that we are facing with the coronavirus and all the markets not cooperating the way we want them to, it gives guys more options to stay with BioZyme and keep using our products.” – Blake Bauer, Bingham, Illinois

The Vita Charge Stress Tubs are getting an upgrade!


The New and Improved Vita Charge Stress Tubs are now formulated with the inclusion of heat tolerant Bacillus spores that act as a probiotic to replenish the good bugs in the gut, while Amaferm works to sustain that balance once replenished.

*The new formula will begin shipping out on October 5th, 2020.

VitaFerm Conserve: Save Many with Several Choices

Cutting spending is something everyone can get on board with. But cutting spending while still having several choices – that is just about too good to be true. However, with the VitaFerm® Conserve™ line, producers do have several options to choose from, depending on their specific needs.

A one-size-fits all mineral program doesn’t typically work for everyone, all times of the year. That is why BioZyme has formulated the VitaFerm Conserve in five additional formulas to the original. Producers can choose the product right for their particular situation.

VITAFERM® CONSERVE™ This original vitamin and mineral supplement contains Amaferm® to provide your herd the health benefits they need. It supports the health and condition of the entire herd and like all but one of the other formulas comes in a loose form.

VITAFERM® CONSERVE™ CTC 3G This is another economical supplement choice for beef cattle, that includes CTC for the control of Anaplasmosis. This formula is ideal to feed while cattle are grazing or during breeding season. Remember, since 2017, a VFD is required to purchase and feed anything with CTC or any other medicated feed.

VITAFERM® CONSERVE™ GARLIC This loose mineral combines both Amaferm and garlic, making it an ideal summer mineral. Amaferm is research-proven to maintain body temperature. Garlic is added to naturally deter insects.

VITAFERM® CONSERVE™ MAG This is an economical mineral and vitamin supplement that is fortified with high levels of magnesium to help prevent grass tetany. If you are in region susceptible to tetany, your customers might consider this in the spring or early summer or any time they start feeding hay that has yet to be tested.

VITAFERM® CONSERVE™ MOS The newest product in the line, the combination of Amaferm and MOS make this supplement a great choice any time of the year to maximize herd health cost efficiently. The added MOS helps trap and remove harmful pathogens from the digestive tract, eliminating their ability to do harm.

VITAFERM® CONSERVE™ PROTEIN TUB This 200-pound cooked tub contains all the same benefits from the vitamins, minerals and Amaferm as the loose mineral, but has the added protein needed when forage quality is low. The 20% added protein is ideal for feeding as summer slips away to fall and the grasses change their nutrient content. The tubs also add convenience to distributing the mineral.

Everybody likes a choice, and with a quality base of vitamins, minerals and the Amaferm advantage, the VitaFerm Conserve is a great choice for those producers looking for an economically friendly supplement for their herd.

Letters From Lisa – September 2020

Good Times.
Tough Times.
Animals Need Amaferm®.
Animals Need You!

Nature teaches us that tough times pave the way for good times. In my life, I have observed that tough times usually prepare me for good times because they make me see things differently and inspire me to go after what truly matters. Things that may have been right in front of me, but I could not see. It is in that vein that I write this month. Please note, I was asked to write about how the best thing you can do in both good and tough times is to make Amaferm accessible to EVERY producer. While that is very true (seriously) what is more relevant in this “interesting” time is how we can use these tough times to see the good that’s ahead of us if we can figure out how to see it. Here are a few things to think about:

Beliefs Filter Our Communication
Beliefs are powerful; they limit what we can see or don’t see. They filter our perceptions, and they are always in motion. That’s why sometimes suspending our disbelief can help us see new possibilities.

If You Don’t Believe It, You Won’t See It
They say, “seeing is believing,” but in a lot of cases, it’s actually the believing that enables the seeing. That’s why trust and rapport, or giving somebody the benefit of the doubt, or stepping into their shoes, or looking at it from their perspective, can help get over communication humps and reduce friction, rather than talking past each other.

If You Don’t Ask, You May Not See It
Sometimes the best way to break out of the loop, is to ask a question, or a different question, or to interrupt a pattern of questions.

You may note that in every sentence there is a common word. You. You are the only one that can truly use these tough times for the good. Enjoy the process. I know this type of decision-making might not be the most fun thing to do, but it is a game of opportunity. Enjoy that. Never forget animals need you in good times and tough times as do people. Take advantage of this opportunity.

And just for the fun of it read this.

There has been some good out of COVID-19. People are sleeping better. Data from Fitbit users in six U.S. cities shows that people are getting an average of 17 minutes more sleep each night during the coronavirus lockdown than they were before the pandemic hit. The health tracking tech company also shows that sleep quality has improved with users getting more REM and Deep Sleep. See, there is good in all tough times. Go Get ‘Em, and then go get 17 more minutes of sleep!

Changes Coming in September 2020

PRICING UPDATES

  • On August 1, 2020 BioZyme® implented a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. In order to purchase small pack products, you must acknowledge receipt of the policy. Click Here to fill out the Acknowledgement Form. 

PRODUCT UPDATES

  • Starting September 1, 2020, Vitalize® Alimend K9 will begin shipping in case quantities of 6 of the 6 oz. bottles.
  • Due to feedback from our Dealers and Sales Team, case quantity of the Vitalize® Horse Treats will now be 12 of the 2-lb. bags.
  • In response to customer requests for a more durable and weather resistant bag, we have begun switching our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, VitaFerm® HEAT®, and some VitaFerm Concept•Aid® and Gain Smart® Mineral products have begun shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.

ORDERING UPDATES

  • Starting September 1, 2020, Cogent Solutions Group’s animal products will be available on the BioZyme Price List to help streamline the ordering process for dealers. This will include: Hyaluronex® (gallon and half gallon sizes), Trixsyn® Canine, Trixsyn® Feline. Cogent Solutions Group’s human products can still be ordered by contacting Courtney Keller at 859-259-0300.
  • As of August 1, 2020, an order may only be cancelled with in the first 24 hours of placing the order. After 24 hours, order cancellations will no longer be accepted. Due to our order and picking process, once an order goes into picking it cannot be changed or deleted. Please review the email confirmation you receive once the order is placed and if changes or cancellations are needed, contact the Outreach Support Center within the 24-hour window.
  • As of August 1, 2020 BioZyme® will be implementing a new Return Merchandise Authorization (RMA) Policy & Procedure. As a FAMI-QS and Safe Feed/Safe Food Certified facility, we now have to follow a strict new return policy to keep these amazing certifications. The new policy will require the receipt of an RMA tag before a return of product will be accepted. All Products are subject to inspection, prior to any return claim being processed. BioZyme products may not be returned without prior written approval from Biozyme’s Customer Outreach Center. Contact Jennifer Miller at (816) 596-8785 or via email at jenmiller@biozymeinc.com. Please do not contact Area Sales Manager about returns.

Any floor stock product may be returned if determined by BioZyme to be:

  • Product was invoiced by Biozyme within the last 15 days
  • Product is not a custom product
  • Product has not been unwrapped, opened, or taken off the delivery truck for any reason
  • Product still has the license plate attached to the outside of the pallet
  • An error caused by BioZyme

CHANGES COMING IN OCTOBER 2020

PRODUCT UPDATES

  • In October we will upgrade the Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT to a new and improved formula.
  • In October we will be adding an exciting new product to the Sure Champ product line. Watch your email, the Online Dealer Center and Dealer Facebook group for details.

Dealer Spotlight: Tera Rooney Barnhardt, DVM

Care that comes full circle might be the BioZyme® company motto, but for one of its leading Vita Charge® dealers, that care is something put into practice every day. Tera Rooney Barnhardt, DVM, is a wife, a mom of two young children and a leading bovine veterinarian, consulting feedlots and dairies in Western Kansas. She makes it her mission to ensure that beef and dairy cattle under her watch have the best care possible.

“I think when there is a problem with a group of calves, we tend to lean toward what we can do now to fix it. A lot of times that comes in the form of an antibiotic or vaccine. These are wonderful tools for our industry, but we’ve got to be stewards of these types of tools and explore technologies that might otherwise make a consumer more comfortable to keep choosing beef and dairy at the grocery store,” Rooney Barnhardt said. “Many times, if we think about the events that led up to the wreck, we’ll do a better job of preventing or at least preparing for the next one. I’m not a nutritionist, but I’d make a pretty bad veterinarian if I ignored the largest system in a cow’s body!”

Keeping those bovine digestive systems in check isn’t always easy, but it’s a job that Rooney Barnhardt does with zest. Her passion started while growing up on her family’s farm in Southwest Kansas. Her grandfather loved cows, and “he lit a fire in my belly to love cows too,” according to the Kansas State University alumna. She earned her bachelor’s in Animal Sciences and Industry, a master’s in Biomedical Sciences and her Doctorate of Veterinary Medicine from K-State, before her first stint in a mixed animal clinic in rural Kansas, where she said she became acutely aware of how important the digestive system is to the health of all animals, both big and small. Today, her primary focus is on bovines, both beef and dairy.

“I hit the road every day thinking about what an awesome gig I have – I work with the people who put food on our tables. We make sure that food is safe, nutritious and sustainably produced. It’s a privilege to have consumers who want beef and dairy products for their families,” Rooney Barnhardt said.

The health and welfare of those animals starts at birth. Many of Rooney Barnhardt’s clients raise their animals from birth to harvest, so getting them off to a good start is vital. That is one reason she decided to become a BioZyme dealer.

“I was honestly frustrated that we’d see so many problems in herds or with animals that came down to nutritional deficiencies. Cow-calf herds can be raised in a low maintenance manner where I practice because of all of the available crop residues and grassland. They can be low maintenance, until they can’t. When clients would come to me with a problem, and we’d need to have a solution that made sense when you put boots on the ground – BioZyme seemed to accomplish a lot of that for me,” she said.

Although most of the cattle that Rooney Barnhart oversees are managed well, fed well, and are typically healthy, when they do get sick, she likes to use the Amaferm® advantage used in the Vita Charge to keep the animals she does have to treat healing quicker.

“If I can utilize the animal’s immune system to its maximum potential because I have every other wheel on the track, that’s how I prefer to practice veterinary medicine. I like to stay on the proactive side of problem solving. I like the Vita Charge line for this reason. I can utilize this product in its multiple forms to get an animal or a pen of animals back on track.”

And her favorite products: “I don’t leave home without a tube of Vita Charge Gel in my truck. If I’m treating individual animals, we get better results if I can get their gut back on track sooner. And since I can’t forget the other 4-legged friends on the ranch, I also like to keep Vitalize on hand. I see how many things a good farm dog can eat in a day at the ranch or dairy. Man, do they need some assistance from what I have seen!”

Care that comes full circle. For this dealer, that motto is how she lives her life.

“At the end of the day, I’m a veterinarian in the trenches of the cattle industry. I have a couple of kids at home and I feed the same beef I help raise, to my family. They drink the same milk that my dairies produce for your family. I’m excited to be a small part in the process that keeps the world fed. If you have questions about how your food is produced, please don’t listen to a celebrity, politician or athlete; check in with a farmer or veterinarian. I am happy to be that person for you.”

Conserve Spending, Increase Performance

BioZyme® Inc. is always looking for ways to help our end-users raise livestock in the most economic efficiently way possible, while keeping the animals safe and healthy. In keeping with the company motto, “care that comes full circle,” we know the best way to help producers help their animals is to develop new and cutting-edge products. Since our last VISION, we’ve launched three new products to help the producer save money and help keep animals performing their best.

Cattle producers are always looking for ways to reduce their input costs without surrendering their herds’ performance. Now, they can do both successfully. BioZyme® Inc., has introduced VitaFerm Conserve ™ to its product family.

VitaFerm Conserve is an economical vitamin and mineral supplement line that like all BioZyme products, comes with the Amaferm® advantage to maximize nutrient digestion and absorption. Although it contains a balanced vitamin and mineral package and Amaferm, Conserve does not contain organic trace minerals. Rather than formulating to optimum nutrient levels like the VitaFerm Concept•Aid® line, VitaFerm Conserve is formulated at sufficient nutrient levels to maintain performance. Therefore, the savings can be passed on to the producer without sacrificing the health or performance of the cow herd.

Available in five formulations tailored to different operational challenges:

Letters From Lisa – August 2020

Simple Selling Methods Boost Sales

Want to know a simple method to increase your sales and boost your bottom line? If you’re not cross-selling and upselling to your customers, you’re missing out on a LOT of revenue. The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%. And since product recommendations can drive between 10-30% of revenue, putting the right offers in front of people at the right time is an important sales growth tactic.

First, it’s important to understand the difference between upselling and cross-selling. Both are tactics used to boost sales revenue, but they work slightly differently.

Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? When you buy a cell phone online, and the online store suggests screen protectors for that model. That’s cross-selling.

Upselling is persuading the customer to upgrade their product or buy a more expensive version of it. How do you upsell? Let’s stick with the cell phone example. If you’re about to buy the model with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB.

How does this apply to our partnership? BioZyme has many products that provide opportunities to do both. See the chart below to capitalize on some of these great ideas.

All of these products quickly demonstrate the way Amaferm works so when people buy these products and see results, they will buy other products too. I have been asked point-blank on many occasions, “will what I see with the liquid products repeat itself with the mineral?” Amaferm makes that easy to answer. The answer is yes; obviously each product focuses on what it was designed to do so there will be differences, but the bottom line is Amaferm opens the door to easy cross-selling.

When focused on cross-selling, don’t forget the dog products. Sixty-eight percent of all households own a dog. So that means almost all of your customers can be cross-sold on these products.

Last but not least, remember you cannot sell what you don’t have.

I encourage you to keep these quick response products in stock so you can drive more revenue to your bottom line. Revenue that is very profitable, with products that are very effective. Now that’s care that comes full circle.

SCALE Conference is LIVE!

We had nearly 100 registrations for our first ever virtual leadership conference. Over the next two days, young people ages 14-21 from across the country will be engaging in personal growth and development workshops led by some of the industry’s finest! It is going to be a fun and engaging two days and we can’t wait to watch it unfold.

Check it out now: https://surechamp.com/scale-conference/

Changes Coming in August 2020

NEW PRODUCTS

  • VitaFerm® Conserve™ MOS is being added to the VitaFerm Conserve line on August 1, 2020. This product is an economical vitamin and mineral supplement for beef cattle that supports the health and condition of the whole herd. It includes the Amaferm® advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance and also includes MOS to help sequester pathogens. 

PRICING UPDATES

  • On August 1, 2020 BioZyme® will be implementing a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. All past purchasers of these products have received the policy via email. All are asked to acknowledge receipt of the policy by clicking the button in the email to confirm receipt of the policy and filling out the acknowledgement form.

PRODUCT UPDATES

  • Due to feedback from our Dealers and Sales Team, starting August 1, 2020 the case quantity of the Vitalize® Horse Treats will now be 12 of the 2-lb. bags.
  • In response to customer requests for a more durable and weather resistant bag, we have begun switching our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, VitaFerm® HEAT®, and some VitaFerm Concept•Aid® and Gain Smart® Mineral products have begun shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.

ORDERING UPDATES

  • Starting August 1, 2020, an order may only be cancelled with in the first 24 hours of placing the order. After 24 hours, order cancellations will no longer be accepted. Due to our order and picking process, once an order goes into picking it cannot be changed or deleted. Please review the email confirmation you receive once the order is placed and if changes or cancellations are needed, contact the Outreach Support Center within the 24-hour window.
  • Starting August 1, 2020 BioZyme® will be implementing a new Return Merchandise Authorization (RMA) Policy & Procedure. As a FAMI-QS and Safe Feed/Safe Food Certified facility, we now have to follow a strict new return policy to keep these amazing certifications. The new policy will require the receipt of an RMA tag before a return of product will be accepted. All Products are subject to inspection, prior to any return claim being processed. BioZyme products may not be returned without prior written approval from Biozyme’s Customer Outreach Center. Contact Jennifer Miller at (816) 596-8785 or via email at jenmiller@biozymeinc.com. Please do not contact Area Sales Manager about returns.

Any floor stock product may be returned if determined by BioZyme to be:

  • Product was invoiced by Biozyme within the last 15 days
  • Product is not a custom product
  • Product has not been unwrapped, opened, or taken off the delivery truck for any reason
  • Product still has the license plate attached to the outside of the pallet
  • An error caused by BioZyme

EMPLOYEE CHANGES

  • Jeremy Javers has joined BioZyme as the new Director of Supply Chain.
  • Ron Deeken has joined BioZyme as Senior Manager of Plant Operations.
  • Angela Wilson has joined BioZyme as a new Sanitation Coordinator.
  • Steven Steiner as joined BioZym as a new Outreach Support Coordinator.
  • Jordan Miliren is no longer with BioZyme. Please contact Mike Wadle or Kevin Hayes with any questions.

CHANGES COMING IN SEPTEMBER 2020

PRODUCT UPDATES

  • In September we will upgrade the Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT to a new and improved formula.

ORDERING UPDATES

  • Starting September 1, 2020, Cogent Solutions Group’s animal products will be available on the BioZyme Price List to help streamline the ordering process for dealers. This will include: Hyaluronex® (gallon and half gallon sizes), Trixsyn® Canine, Trixsyn® Feline. Cogent Solutions Group’s human products can still be ordered by contacting Courtney Keller at 859-259-0300.