How Appreciation Helps Sell Product

Care that comes full circle can start with little acts of kindness that help grow sales. But first you need to know your customers and understand what their passion points are.

Every single person has a passion point or hot button. Once you find that for particular customers that are willing to invest in the goods and services you offer, remember that hitting those passion points in a genuine way can often boost sales.

There are several ways to show appreciation for your customers. One of the most effective ways is to host a producer meeting, where you might serve a meal or appetizers while educating the customers about the benefits of the product you offer. Everyone looks forward to the camaraderie of the event, and many look forward to the meal; however, most will remember that XYZ Dealer took the effort to plan, invite and host the event and talk to the producer group. Make sure you use the Marketing Resources in the Online Dealer Center to help secure invitations and a speaker from BioZyme®.

With sale season in full swing, another way to show appreciation is to attend your customers’ production sales. Put on a logoed cap or jacket and make an appearance at a customer sale. Bring along a stack of VitaFerm® gloves or some ink pens so the buyers can pick one up – it’s also good promotion. Be sure to say a quick hello to your customer to let him or her know you are there if any help is needed, but don’t be a nuisance. Remember, this is the big pay day for them.

Sponsor a livestock show. Spring jackpot shows are right around the corner. Chances are you have customers with children or grandchildren who participate in local stock shows. It doesn’t take much financial investment to sponsor an award or back tags in return to get your name and business recognized. Your customers will be happy to see you participated in a way that gives back to the youth, and they should be more willing to invest back into your business. Community outreach and giving back can pay dividends.

Be present. Sometimes just showing up is enough to show you care. Showing up at church, the local spring concert and home opener baseball game are the little things your customers are looking for to know that you are invested in the community and there for them. When a customer knows you are invested in the community, they are more likely to keep their local business rather than drive a distance to purchase similar products.

Show your customers some appreciation and be a part of their passion points. Be present in the community.

Watch your business grow.

A Day in the Life of BioZyme® Employee Jamie Miller

Title: Director of Operations

Number of Years at BioZyme: officially 4, contractor for 17

Describe a “typical” day in your job: A typical day at BioZyme for me is probably more of an atypical day for others. Most days consist of checking orders, evaluating any needed production changes for products that are set go negative and planning fermentation runs based on current information.  Mondays and Tuesdays are almost always filled with meetings with operations teams, development staff and tolling fermentation customers.

Wednesdays and Thursdays are used to address any changes to the monthly schedules and get caught up on emails and communications.

I typically like to spend at least two full days per week at each location (Stockyards and Easton); however, meeting requests, daily challenges and priorities sometimes require travel between the two.

What is the most interesting thing you ever have done at BioZyme: Supply Chain Center and Production automation. This part of the Back Office application has really allowed us to utilize all of the data we have from multiple systems to properly plan and manufacture safe, accurate product.

What has been one of the biggest challenges: With the scaling up of toll fermentation at our Easton facility and not having any formal training in the processes that are required, the last year at Easton has been personally challenging. The learning that has been required to understand the in and outs of the equipment, processes and needs for each customer has taken a lot of effort and time. With that, we have been able to make improvements, become more consistent, and our planning is getting better each month.

Why is care that comes full circle important to what you do? When you run into someone outside of work that is wearing BioZyme-branded attire or a jacket of one of our partners and you can strike up a conversation about how they use our products in their operation, it makes you realize why we do things we do at BioZyme.

What is something you enjoy doing outside of the office? Socializing with friends, throwing darts and aspiring to become a member of the “Premiere” “Karaoke” “Air Band” called PRIME with my buddies.

Letters from Lisa

Care that comes full circle is a philosophy that postulates if you truly care for someone or something, that care will eventually, naturally come full circle back to you.

Naturally meaning if we take care of the animals, they will take care of us by ensuring we get to eat or feel unconditional love. Naturally meaning if we take care of our customers, they will remain loyal, which allows us to continue to have the resources to research new technologies for them. Naturally meaning if we take care of our vendors by communicating and staying loyal to them, they will help us during challenges. And last but certainly not least, naturally meaning if we take care of our employees by being understanding, good communicators and fair, they will passionately fuel the care throughout the company.

Care that Comes Full Circle. Those five words are the value statement that drives BioZyme® Inc. each and every day.

How can you embody care that comes full circle into
your dealership?

A fair question after every minute of every day statement is, if something takes this much energy, is it really worth it? If you Google “care that comes full circle,” you will either find items about BioZyme (which made me quite proud), or you will find items about caring for an aging parent. So, at first glance I guess it doesn’t really have a role in business where money usually tends to be the main driver. However, think of this well-known statistic: “A customer who has had a good experience will tell two people, but a customer who has a bad experience will tell 12 or more people.” This is true of vendors and employees as well. I like to refer to vendors and employees as internal customers. They deserve the same care as external customers. Care starts and ends by embracing the four items below and yes, they apply to a chicken and horse as well as a human.

  1. Listen
    Make yourself available to hear with as many touch points as possible. Take a genuine interest in what the other person or animal seeks to deliver to you.
  2. Respond
    Hearing is one thing, responding is another. Be an ally, putting the other person’s needs first. Ensure emails are followed up with in a timely manner; phone calls are answered; waterers are full, feed stays consistent, and time and attention are given where they are needed, when needed.
  3. Resolve
    What good is a response if it doesn’t make something better?
  4. Follow Up
    Seek and be ready to hear honest feedback, and then remain committed to making whatever it is better, happily remembering that this is a cycle that never ends.

Care – we know it is an important component of life, but we often forget one of the simplest principles: to show we care is to find out what people or animals need and then deliver on those needs. Getting started is a matter of holding yourself accountable to the above four actions. If you take the time to do this, I promise it will come full circle.

Two Minutes in April

By Shelia Grobosky, Content & PR Manager

The adage April showers bring May flowers might need to be changed, depending on the part of the country you are in. According to the U.S. Drought Monitor and colleagues I’ve spoken to recently, April showers would barely settle the dust in parts of Nebraska, Western Kansas, Oklahoma and the northern tip of the Texas Panhandle. Meanwhile, California is facing devastating flooding. The Dakotas are digging out from yet another April blizzard, which means once all the snow finally melts, they will have some green grass AND flowers.

Mother Nature can be brutal, but dealing with her mood swings is part of the risk those of us in agriculture take every day. Spring is officially here, and in my home state of Illinois, when farmers aren’t cleaning up from the recent tornadoes, they are getting equipment ready to start working ground and planting.

Of course crop production has a direct impact on feed prices for all classes of animals, and we are in the nutrition business. The U.S. Department of Agriculture released its Prospective Plantings report on the last day of March that summarizes producers’ planting intentions in the U.S. and reflects expected profitability levels for various crops. Most notably, corn acreage was estimated to increase by roughly 4% from last year – to just under 92 million acres. By comparison, soybean acreage was projected to be virtually unchanged from 2022.

Feed prices are currently high, and significant change is not likely before harvest. Additional corn acres would undoubtedly be seen as a positive from the perspective of livestock feed prices. As long as those additional acres are planted, Mother Nature plays nice this Summer, and harvest is good, producers could see feed prices decrease. If not, remember to use the increased digestibility of AO-Biotics® Amaferm® as a marketing tool to help livestock get the most benefit from the feed producers do have available to them.

Sen. John Thune (R-SD) introduced legislation the first week of April to repeal the federal estate tax, often referred to as the Death Tax. According to a statement from NCBA, “Ensuring a farm or ranch can be passed to children or grandchildren is a priority for family-owned farms, ranches and agricultural businesses. It is critically important that producers and business owners have permanent relief from the Death Tax. Current Death Tax relief is set to expire at the end of 2025, and it is vital that Congress takes immediate action to provide permanent relief for agricultural families.”

Dealer Spotlight: Oklahoma Dealer Shares Passion for Products

Some might call it fate. Others might say it was destiny. However, it came to fruition, Wood Cattle Company, Vinita, Oklahoma, is sure of one thing – the timing was right, and they are glad to be BioZyme® dealers.

Patti and Chad Wood are long-time users of the VitaFerm® Concept•Aid® products. They had used them for years on their registered Red Angus herd in Wisconsin. When they relocated to Oklahoma, where the feedstuffs and forages were totally different, they were instructed that they would need to switch up their mineral program.

“We didn’t use it for a while, and the Genex rep who breeds our cows for us, told us to go back to the VitaFerm to see if we noticed changes. It was a night and day difference with the Concept•Aid. Not only in our conception rates, but in our feet, in our hide and hair. Down here in the heat and with the fescue, the HEAT mineral makes a world of difference, too,” Patti said.

No one nearby consistently kept the mineral on hand. Patti’s father-in-law was also bringing them commodities to mix their own feed. That is when they discovered an Umbarger dealer close to him. However, once they tried and decided they liked the Umbarger feeds, that dealer decided to quit his business, too. So, the Woods family took matters into their own hands.

They contacted Umbarger and became a dealer and opened a feedstore on their farm. They have been BioZyme dealers since 2018, and according to Patti, were thankful for the timing with the pandemic hitting just two years later.

“We never intended to have a feedstore. We moved from just outside Madison, Wisconsin, where there are lots of people and activities to Big Cabin, Oklahoma, which is very remote. Some of our best friends are the people we have met through our feedstore. We were busy through the pandemic, and this just fell into our lap,” Patti said.

She added that the products sell themselves, and she would never sell anything she doesn’t use or hasn’t tried herself, one of the reasons she feels like her sales have grown. She was hesitant about the Backyard Boost® line until she tried it at first. Now, she carries it and highly recommends it.

“Backyard Boost Defense is simply amazing! I picked up chicks from the post office. They were lethargic, droopy eyes, and I thought I would definitely lose some. I dipped all their beaks in water, and they fought me. I then took the water and added Backyard Boost, I walked out and left them. I came back 15 minutes later, and all the chicks were drinking and had drunk half of the water I put in with the Backyard Boost in it. All my chicks are alive, healthy and happy,” she said on one of her social media posts.

Patti relies on social media and word of mouth as her primary marketing tools. She also offers service and advice whenever needed. If someone comes in asking for Concept•Aid, for example, she will ask specific questions to learn their challenges to discover exactly which mineral they need. She also offers delivery, lives right at the farm so if someone needs “emergency mineral” can get it for them on a weekend, and her customers can see the Vita Charge® Stress Tubs in her kids’ show calves pens so they might ask questions, leading to more education and sales.

Her ”old school mentality” of service helps her gain customers and sales. Since her family does show, she will look for customers at the shows and offer them advice and help, as she wants to see everyone succeed.

“We’ve used the products. We know they work, and we believe in them, both from a seedstock operation and show program perspective. We have a passion for them, and for dealers to be successful, they need to be able to share that passion, too,” Patti encouraged.

Thank you for your passion, Patti. You are an example of care that comes full circle!

A Day in the Life of BioZyme® Employee Kevin Glaubius

Title: ASM – Nebraska

Years at BioZyme: 27

Describe a “typical” day in your job: Begin by checking daily plan and then on the road meeting with prospective clients and existing dealers. Road time goes by fast with incoming and outgoing phone calls. This winter Northwest Nebraska had 4 feet of snowpack, so driving conditions not always the best. Typically see six dealers face to face daily on my route. 

What is the most interesting thing you ever done at BioZyme: Research projects using Amaferm® are always interesting with something new to learn. I have been involved in a few over the years and always learn something new.  

Share a funny story about one of your days at work: First phone call I ever got from Butch Ehlert in 1995, he asked me where I was? I told him in the office (he didn’t know that was the name of my boat). Then I told him, and he said at least you’re honest; I knew you were on an annual fishing trip in South Dakota as I just talked to Merrill Neary.    

What has been one of the biggest challenges: In 2022 it definitely was the drought. Really had to focus on the value of Amaferm as a feed savings tool to maintain and grow sales with record high feed prices as producers struggled.

In 2021 it was simply driving and covering a whole state where most of the cows are 500+ miles away from where I live

Why is care that comes full circle important to what you do? Because without care that comes full circle people you touch wouldn’t continue to support our product lines.  You reap what you sow, so plant plenty of seeds and then nurture those accounts to be fruitful. 

What is something you enjoy doing outside of the office? My 4 grandkids and catfishing when I can find time! Typically fish one tournament per year and biggest fish is still a 85 lb. Blue Catfish caught on the Kansas River near KC. 

Changes Coming in April

HYALURONEX® AND TRIXSYN® PRODUCTS BECOMES PART OF VITALIZE® FAMILY

Exciting changes are in store for Hyaluronex® and Trixsyn® joint health products as they officially become part of the Vitalize® brand this month. The products that many equine, dog and cat lovers have come to know and trust still consist of the same great formulas, but now are labeled under the Vitalize name and have a brand new label and look.

BACKYARD BOOST® DAILY ESSENTIALS NOW INCLUDES AO-BIOTICS® EQE

AO-Biotics® EQE will be added to the Backyard Boost® Daily Essentials in April, in addition to Amaferm®. EQE is the first-and-only postbiotic designed specifically for layers using patent pending technology. This addition will help enhance egg quality, number of eggs and egg mass. This will be a rolling change as inventory of the current stock is sold.

ANTIOXIDANT ADDED TO SELECT PRODUCT LINES

Starting in April, a new antioxidant will be added to the granular VitaFerm®, Gain Smart® and DuraFerm® product lines as part of BioZyme’s effort to continual enhance quality. Dealers and customers may notice the addition of these ingredients on the labels.

MORE BAG CHANGES IN THE FUTURE

As packaging inventories are depleted, customers will see some changes in the Vitalize® and Sure Champ® bags. We will be moving away from the paper bags to the poly bags to make packaging higher quality and more consistent across brands.

Two Minutes in March

By Shelia Grobosky, Content & PR Manager

The 50th anniversary of National Ag Day was observed earlier in March, and it should be no surprise that it was celebrated in big fashion across various social media platforms from thanking farmers and consumers alike. Perhaps one of the most honest posts I saw was on LinkedIn from a friend and colleague from Farm Journal, who posted this t-shirt that said, “without farmers you would hungry, naked and sober.”

As a mother in rural America, I know that not many of my daughter’s classmates have a direct connection to agriculture. That is why I was pleasantly surprised to read findings in the 2023 Feeding the Economy report that show the economic importance of U.S. food and agriculture to communities throughout the nation this month.

Showing an increased economic output in all 50 states compared to the 2022 report, the food and ag contributed more than $8.6 trillion, nearly 20%, of the country’s economic activity. In addition, the industries accounted for over $202 trillion in export value.

Reflecting a rebound in national economic activity, the largest total output gains were from Hawaii (31%), North Dakota (26%), New York (23%), Nevada (22%) and Florida (21%), according to the report.

While producers raise crops, produce and livestock on two out of every five acres of U.S. soil, millions of other U.S. workers fulfill jobs in over 200,000 food manufacturing, processing and storage facilities to strengthen the food supply chain across the world. I’m proud to say that I am one of those workers involved in agriculture every day.

In other news, the USDA Animal and Plant Health Inspection Service (APHIS) has awarded $15.8 million to 60 projects to focus on the nation’s response and control to animal disease outbreaks, through the 2018 Farm Bill’s National Animal Disease Preparedness and Response Program (NADPRP). While that number seems steep, think of the impact a foot-and-mouth disease outbreak or an African Swine Fever break would have if it reached us here in the U.S. This year’s projects focus on enhancing prevention, preparedness, early detection and rapid response to diseases that threaten U.S. livestock, including helping states develop and practice plans to quickly control an outbreak, train responders and producers to perform critical animal disease outbreak response activities, educate and increase the use of effective and practical biosecurity measures on farms, and support animal movement decisions in the case of a disease outbreak.

Diversity Offers Increased Profitability

Diversity is the key to business survival. Sure, some companies have thrived on one product line, like Michelin or Crocs like Lisa referred to in her letter earlier in this issue. However, think about a company that only sold rain gauges in the West in 2022. That company likely didn’t fair too well.

In the animal nutrition business, there are many reasons to diversify. Most people own multiple species, and they genuinely care about their animals.

Here are three reasons BioZyme® has chosen to diversify its product lines, and why the company encourages its dealers to diversify too.

Reduce Risk

Many customers will make buying decisions based on economic and environmental conditions. These are the reasons BioZyme offers multiple products in our VitaFerm® line. Of course, Vita Ferm® Concept•Aid® is the most popular mineral, known for aiding with reproductive performance within the cow herd. However, VitaFerm® Cattlemen’s Blend™ is a great vitamin and mineral option for producers who want to supplement cows once they are bred and turned out on grass. VitaFerm Conserve® offers multiple options as a maintenance mineral for producers who want to cut costs but not their nutrition program.

The variety of products reduces the risk of the customer leaving the VitaFerm brand because they provide a variety of options during challenging economic times in a variety of environments.

Open the Door to Opportunities

A variety of products in your portfolio increases the opportunities to make a sale. Not only can you up sell and cross sell, but you also increase your customer base due to the variety of products that you offer. BioZyme capitalized on this opportunity during the pandemic when the backyard chicken craze exploded, and BioZyme simultaneously launched its Backyard Boost® line of products. Since it is important to take care of every animal, we wanted backyard chicken owners to have the same opportunity to include AO-Biotics® Amaferm® in their chickens’ daily diets.

In addition to an additional new line, let’s think about the programs BioZyme offers. For example, the Gain Smart® Stocker Program consists of three products that work synergistically to improve animal health and performance – Vita Charge® Cattle Drench, Vita Charge® Stress Tubs and the Gain Smart® Mineral. Additional product offerings are almost always complementary in nature and meet multiple consumer needs which provide great opportunities for business growth.

Fulfill Customers’ Needs

A single product focus cannot meet all customer needs. Let’s look at a family in rural America. The father might run a commercial cow herd. He definitely needs the VitaFerm line. The mom might have a flock of ewes and sell club lambs. She will most likely be interested in in DuraFerm® and Vita Charge. They might have children that show horses and also have a flock of backyard birds. They will need the Vitalize® and Backyard Boost products. Look at the opportunities that live at one address. The customers’ needs can all be met at one nutrition supplier because you offer a diverse range of products.

Diversification – it just makes sense for your customer and your bottom line. Diversify your product offering, and watch your business grow.

#MeettheTeamMonday: A Day in the Life of Cody Jensen

Title: Senior Manager of Blending

Number of Years at BioZyme: 7

Describe a “typical” day in your job:  A typical day can venture in various directions for me. Usually, I start the day with making sure everyone’s area started up correctly, and they have the materials they need to complete the day. I then get on my computer and use the tools we have in BackOffice to assess orders, product shortages for orders and to make sure everything on the day is achievable for my team. During the day I monitor the different areas to make sure that the quality and efficiency we are striving for is met. At the end of every day, I check to make sure everyone has completed their checklist and accomplished the run list, while also scanning through all my emails. The last thing I do at the end of every day is walk through the plant to make sure everything is turned on that needs to be and everything that should be turned off is off, while listening for any abnormal noises since this is the only time it is really quiet throughout the plant.

What is the most interesting thing you ever have done at BioZyme: This would definitely be the creation of Sure Champ® Climate Control, now integrated into Vita Charge® Climate Control Gel. To go through the whole process from test batches to get the product consistency correct, to doing the test trials on multiple species along with different customers across the country and finally seeing the launch of the product and in our customer stores or show boxes.

Share a funny story about one of your days at work: It was relatively close to when I started and was down in Small Pack. We were making HydraBoost™, and at that time we were using powder dyes. While we were weighing it out, Bob Norton came through the plant and came into Small Pack. Well, the powder dyes get suspended in the air very easily, and the dye ended up dying Bob’s teeth green for the day.

What has been one of the biggest challenges: One of the biggest challenges we face in production is we are always striving to have the best facility in the world. With that comes capital improvements every year. Some of those capital improvements require down time. So scheduling production can sometimes become challenging, as we are trying to get the installation completed in a timely manner without sacrificing production’s time. Along with ensuring we have enough product on the floor to meet our customer’s needs, so they do not have to wait.

Why is care that comes full circle important to what you do? I am fortunate to have been raised in the agricultural world my whole life, mainly in the cattle sector. Nonetheless, with being raised in it, I have built numerous relationships through the years. Having a customer call and ask for guidance on what would help their ranch or in the show ring and seeing them use our products and hear the results that products provide while seeing it made is why the care that comes full circle is important to me.

What is something you enjoy doing outside of the office? Going to cattle shows either competing or working for other operations. When I’m not at those I am usually found at the golf course or lake.