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When You Fuel Your Passion, Care Comes Naturally

Passion sneaks up on you and whispers in your ear. It moves you to speak, act, move, create.

Passion is what you’re naturally drawn to, what manifests in your life over and over again, what keeps you up at night and spurs you out of bed in the morning.

Passion is simply the work you love to do. You’re deeply committed to doing this work and doing it well. You get a lot of joy out of it, but it will also come with a lot of struggle and effort—and you know the whole time that it’s worth it.

Passion is high emotion AND high devotion.

Passion is what fuels the best work, not money.

Passion is what motivates us to do the things we love. It is that strong desire that allows you to create something extraordinary—the fuel that keeps the fire burning.

The most certain way to fuel your passion is to connect with and bring value, meaning and joy to the lives of others. So, the more you give, the more you get back. At BioZyme®, we like to call this “Care that Comes Full Circle.”

“Care that Comes Full Circle” is a philosophy that believes that if you truly care for someone or something, that care will eventually come full circle back to you. Or in other words, there will be a natural boomerang effect. However, remember that most boomerang manufacturers guarantee that their boomerangs will return if thrown according to the instructions provided.

Perhaps we need instructions as well to ensure our care comes full circle. I believe these instructions would start with telling us to find our passion, fuel it and then watch this special type of care come naturally.

Naturally meaning if we take care of the animals, they will take care of us by ensuring we get to eat or feel unconditional love. Naturally meaning if we take care of our customers, they will remain loyal, which allows us to continue to have the resources to research new technologies for them. Naturally meaning if we take care of our vendors by communicating and staying loyal to them, they will help us during these horrible supply chain shortages and challenges. And last but certainly not least, naturally meaning if we take care of our employees by being understanding, good communicators and supportive they will passionately fuel the care we are after naturally throughout the company.

BioZyme has always been focused on caring about the producer by helping add value so he/she can see and measure improvements in the herd. “We always promoted healthier animals, but it was never really written it down,” said 40-year retired employee Dennis Delaney. “Although we all (employees) have a livestock background and care about animals, the true passion, compassion and love for animals came into BioZyme’s philosophy when Lisa Norton came to work here.”

I greatly appreciate these words from Dennis, but I hope my leadership drives this same type of care not just to the animals, but also to all of you.

I recently watched a movie (yes it was Hallmark) where a boss told a writer that the weakness in her work was that she had a “wall between your head and your heart.” I thought that was a perfect question to end this article. Do you have that wall? That wall makes it very hard to fuel your passion enough that care comes naturally.

In business it is easy to get bogged down and to try to work on tons of things. But complexity is potentially the enemy in all that we do.

Now often at the start of a year, we resolve to “fix” things. Luckily a literal and figurative clear-out like that can often help us focus on fewer things more effectively rather than trying to focus on too much at once.

According to Merriam-Webster, keeping it simple means making something easy to understand or do, not going into too much detail, and sticking to the point.

Humans tend to like complexity more than simplicity, especially at work. We often find it hard to believe that simple solutions will actually work. We mistakenly think ‘simple’ is the same as ‘easy’ when they’re actually very different. As we start this new year, let’s work together to keep growing business by trying to keep things simple.

In fact, let’s commit to focus on three things all year:

Know Your Customer

Know Your Checkbook

Tell Everyone

Know Your Customer

Understanding what your customers want collectively and individually is key to growth. Having an in-depth of knowledge – or knowing more than their name, gender and herd size is paramount. As a business, knowing your customers’ kids, hobbies, tastes and interests along with what they watch, listen to and read can be a profitable advantage.

Understanding your customers’ buying behavior is also very important. As a business, you need to comprehend what type of person is most likely to need or want the product or service you provide. These are some of the key questions that you need to ask yourself daily:

• What is their reason for purchasing your product or service?
• How often are they going to need to buy that product or utilize the service? If you can be proactive with your outreach efforts around the time you know they will purchase, chances are the customer won’t look elsewhere.
• Where are they most likely to purchase? If you are a brick-and- mortar business and hear from your customers that they would prefer to order online, then it makes sense to change your business model to include an ecommerce or online ordering component.

Companies that know what their clients want and what they expect can also work on customizing the customer experience to create loyalty and repeat business. Listen to your customers’ feedback and provide sound advice if that’s what they want.

It is crucial to take every advantage to outsmart your competitor. Understanding and building upon your customer knowledge and relationship will put you ahead of the game.

Know Your Checkbook

Keeping accurate records helps keep the doors open. Knowing your records and simply using what they tell you to drive growth makes a business thrive. A business checkbook is often the primary source of record-keeping for many small businesses, according to the Internal Revenue Service. However, for a larger business know your checkbook translates into know your financials. Or in our new simple terms for all of us – know how much money you have and can/should invest in helping the business thrive.

It is ok to ask for help here. It is not ok to never look at your numbers and the money they are generating and also know what they are telling you.

Tell Everyone

The U.S. Small Business Administration recommends, “As a general rule, small businesses with revenues less than $5 million should allocate 7-8% of their revenues to marketing.” This percentage is based on companies that have profits in the 10-12% range.

Whether you run a small business
or a multi-million-dollar corporation, marketing is essential to your profitability and growth. Products and services don’t sell themselves. By ignoring marketing until it’s too late, many small businesses risk hitting a brick wall and quite possibly, failing (just putting it simply).

So, what does tell everyone mean? Simple, tell everyone so everyone tells everyone (Tidbit: you must tell them 7 times before they even hear you). I like to think of the Christian song Pass it On for this concept. If you don’t know the words, it goes like this . . .

“It only takes a spark. To get a fire going. And soon all those around can warm up in its glowing.”

Wouldn’t it be nice if the glowing was your business?

The paper clip. The post-it note. The BioZyme product center. Some of the best ideas in the world are also the simplest. Take some time to give these three simple, focused tactics a try. You might find yourself discovering a fresh lease on life at work. Happy 2022!!