You can have the best products or services in the world, but until you put aside time and resources for marketing, you likely aren’t going to see a growth in your sales. Marketing is vital to helping discover and qualify leads and maintain contact prospects. Although many companies traditionally separate sales and marketing into individual pillars, when the two work collaboratively, a company will likely
experience increased performance, which leads to more revenue and ultimately more profit.
How do you choose the marketing system that works for your business? There are many opportunities for marketing from print and radio to social media and in-person trainings to signage and promotions. Therefore, it is best to utilize more than one marketing system to capture your audience and share your message.
“There are so many ways to get your company’s message across that it’s best if you don’t focus on just one,” said Macall Compton, Senior Manager of Marketing Operations at BioZyme Inc. “The goal should be to capture as many potential customers as possible, so you want to be where they are.”
According to Compton, social media is the common place where many customers and potential customers gather. A majority of Americans now have smart phones or tablets, and farmers and ranchers use that technology at their fingertips to get the weather, check the markets and even research and purchase their animal nutrition products.
With the use of social media in mind, the BioZyme Marketing Team created a partnership with Promoboxx, providing its dealers with current content across all
brands to post to their social media platforms. The content is free to use, is updated regularly to align with the national marketin campaigns, and Promobox provides 24-hour customer support. Compton said Promoboxx is simply the easiest way for
dealers to post pre-created content to their social media at no cost.
Another valuable tool she recommends is the producer meeting. Though many dealers are familiar with producer meetings, BioZyme will print and send invitations to customers, with a proper mailing list and adequate preparation time. These meetings are also a great way to interact and let potential customers hear from others who use the products.
Another valuable tool she recommends is the producer meeting. Though many dealers are familiar with producer meetings, BioZyme will print and send invitations to customers, with a proper mailing list and adequate preparation time. These meetings are also a great way to interact and let potential customers hear from others who use the products.
“Producer meetings are a great way to expose more people to your products and get in that valuable face-to-face time,” Compton said. BioZyme staff are available to speak at the meetings and help you help your customers.
Multiple other ways of sharing your message are also available from the Marketing Team, through the Marketing Request Center (see more about this on page 9). BioZyme’s Marketing Team can help you design mailers, print advertisements, radio spots, e-blasts, signage, swag and more!
It’s best to use multiple ways of marketing to reach multiple people. Each person responds differently to different messages, and it takes an average of seven impressions to make a point. Multiple marketing systems work! Reach out. Share your message. Watch your business grow!