What do Mitchell, South Dakota, and Las Vegas during the third week of August have in common? Probably not much unless you are wildly excited about the BioZyme® family of brands.
Our team divided and promoted the diversity of brands at two unique events, SuperZoo and Dakotafest.
The Similarities
Both SuperZoo and Dakotafest allowed BioZyme experts to share the advantages of AO-Biotics® Amaferm®. They both had captive audiences of people interested in making animals’ lives better. This was BioZyme’s second year at each of the three-day events.
SuperZoo
SuperZoo is North America’s largest pet retail event.
According to Lori Lawrence, Senior Manager of Commercial Marketing, it allows BioZyme to showcase diverse products that set us apart in the marketplace. Additionally, we can connect directly with animal health and pet suppliers.
“When we see all the different goods out there and all the suppliers, we realize just how large the pet industry is. It sure made us walk away with some ideas on how to be more innovative with new products and collaborations,” Lawrence said.
BioZyme had a 10×20 booth in the Farm & Feed Area. We were able to showcase several product lines including Vitalize®, Backyard Boost®, Vita Charge® and Sure Champ®.
“At SuperZoo, the pet business is huge. You realize how many people humanize their animals. You see a little bit of everything there,” Lawrence said.
The Vitalize products have received NASC (National Animal Supplement Council) accreditation. Therefore, we were able to cross promote in the NASC booth. Lawrence said NASC allowed BioZyme to display Vitalize products with the NASC seal in their booth, adding to brand presence.
Dakotafest
This annual event is designed for farmers, ranchers and those who embrace a rural lifestyle.
For the second year, the BioZyme Livestock Tent has been the hub of livestock industry information at Dakotafest. In addition to our own display, dealer Greg Steele, Greg’s Feed Service, also had a booth in the tent. Another BioZyme dealer, Cowell Ag, also was at the Dakotafest.
While BioZyme sponsored the livestock tent, there were other vendors there. This was to our company’s advantage. Each day during chute demonstrations by the equipment company, we were able to demonstrate the ease of using Vita Charge® Cattle Drench and share its benefits.
“We had a captive audience twice a day. We able to demonstrate cattle drench on live cattle while we hung it on our shoulders,” said Bob Burkham, Senior Manager of National Sales.
That audience allowed our experts to share the benefits of Amaferm. Talks provided by Chris Cassady, Ph.D., ASMs Kevin Glaubius and Justin Doubet, touted the economic and nutritional advantages of VitaFerm. Wyatt Marshall, Industry and Events Coordinator, also spoke about Vitalize products.
“Dr. Cassady talked about the value of Amaferm. He even had a white board so he could show the audience the math,” Burkham said.
Doubet agrees that the set-up at Dakotafest is unique.
“It gives us an opportunity to partner with another company demonstrating their equipment, while we can still showcase our products,” he said.
Meeting our Goals
Sales diversification is one of BioZyme’s core goals. From attending a pet-focused event in Las Vegas to demonstrating our products chute-side for ranchers in South Dakota, our team is dedicated to providing care that comes full circle to a variety of animals. With the BioZyme family of brands there is a product for every animal lover out there.