Category: Dealers Like You

“We wish we would have gotten started with BioZyme® products sooner,” said Leo Sanftner, of Cottor Farms, Osceola, Wisconsin.

That’s a pretty strong sentiment from an 11-year veteran dealer who sells everything from VitaFerm® Concept•Aid® for breeding success to Vita Charge® Liquid Boost® to show rabbit customers, and even mixes AO-Biotics® Amaferm® into their own custom layer feed.

Sanftner, long-time employee of Cottor Farms, said he was first introduced to the BioZyme family of brands by former ASM Dorothy Orts at a bull sale when she recommended the Vita Charge tubes to jump start newborn calves. As they say, the rest is history.

According to Sanftner, once they saw how well the calves responded to the Amaferm in the Vita Charge, they started expanding their product offering to other BioZyme brands. Today, he said they have a majority of their customers on the fly control mineral for the summer. Cottor Farms mixes their own feed and serves both Wisconsin and Minnesota, being so close to the state line. They will average three tons of layer feed per week that includes Amaferm.

“We have very few dairy cows up here. Most of our customers have beef cattle, hogs and chickens. We cater to the smaller customers. We are smaller; they trust us,” Sanftner said.

Their mission is to go above and beyond when it comes to customer care. Sanftner said he will deliver feed up to 100 miles away for customers who need it, primarily larger customers and those who have show animals. They have also created signs for their show livestock and show rabbit families with the same statement: “Go above and beyond with Cottor Farms.”

Cottor Farms also supplies Maple Hill Feed & Farm Supply in Maple, Wisconsin, with their BioZyme products, including Backyard Boost® products and layer feed they needed for a recent Chick Days event. He said they will also conduct horse and beef clinics at the store; however, most of the promotion and education comes from him visiting personally with customers or through their social media. A new website is in development to be launched early this summer.

From chickens, rabbits and hogs to cattle and horses, there are no customers too big or small for Cottor Farms when it comes to showing care that comes full circle. Thank you for being leaders in species and brand diversification and hitting the target on one of BioZyme’s core goals!

If there’s one word to describe Central Farm Supply of Kentucky, it’s family. This family owned-and-operated BioZyme® distributor is based in Louisville, Kentucky. However, as a wholesale distributor to more than 700 stores from Kentucky to Virginia and points in between, its family has grown immensely since it was first established.

“We’re family owned, but every one of our dealers is part of our family. Our company was built on service, and that is still our strong suit,” said Larry Manning, Sales Manager, whose brother, Tommy, started the company in 1985.

Central Farm maintains a fleet of 10 tractors and 25 trailers. The fleet of trucks along with their 10 drivers allows them to be in control of the service they provide to their dealers, which has always been one of their strengths, but has become even more evident in the last few years in the midst of all the supply chain and distribution issues everyone experienced due to COVID.

Although Central Farm Supply of Kentucky has a long history in the agricultural industry, it is in its fifth year as a BioZyme dealer. Manning said incorporating the VitaFerm® line, and subsequently other BioZyme products, provided their customers with a premium product to offer their customers. He said with so many dealers that they distribute to, the need exists to have a product for every level of producer.

“We have to be able to offer products that fit every cattleman in our market. The VitaFerm products are premium cattle supplements that fit a lot of our cattle producer customers,” Manning said.

He suggests that every dealer discovers their market and knows who their customer is and what every customer wants in order to find success. Some will be happy with a salt block, some want the cheapest mineral they can buy, but those who truly keep records on their cattle operation will immediately see the results of using the BioZyme products.

Central Farm views their relationship with their dealers as a partnership. In order for Central Farm Supply to continue to be successful that partnership also includes their vendors. Since the early days, Central Farm has fostered the relationship between the dealers and vendors, by offering a buying show each October, so their dealers can come to Louisville to meet with their top vendors, exchange ideas and participate in “trade show specials” offered that day. Manning said it is truly a family event where dealers bring the entire family, including kids and grandkids for food, fun, entertainment and great deals during this one-day event.

The business actively uses BioZyme’s and other companies marketing tools, like Promoboxx and participates in quarterly dealer mailers. They also have four sales reps.

“I’d give BioZyme an A-plus in the marketing of their products when it comes to creating brand awareness and tying those brands to the dealers and distributors. Marketing is their real strength,” Manning said.

Family is important to Central Farm Supply of Kentucky, and it is important to BioZyme, too. We are certainly proud to have you in the BioZyme family, continuing that care that comes full circle!

Some might call it fate. Others might say it was destiny. However, it came to fruition, Wood Cattle Company, Vinita, Oklahoma, is sure of one thing – the timing was right, and they are glad to be BioZyme® dealers.

Patti and Chad Wood are long-time users of the VitaFerm® Concept•Aid® products. They had used them for years on their registered Red Angus herd in Wisconsin. When they relocated to Oklahoma, where the feedstuffs and forages were totally different, they were instructed that they would need to switch up their mineral program.

“We didn’t use it for a while, and the Genex rep who breeds our cows for us, told us to go back to the VitaFerm to see if we noticed changes. It was a night and day difference with the Concept•Aid. Not only in our conception rates, but in our feet, in our hide and hair. Down here in the heat and with the fescue, the HEAT mineral makes a world of difference, too,” Patti said.

No one nearby consistently kept the mineral on hand. Patti’s father-in-law was also bringing them commodities to mix their own feed. That is when they discovered an Umbarger dealer close to him. However, once they tried and decided they liked the Umbarger feeds, that dealer decided to quit his business, too. So, the Woods family took matters into their own hands.

They contacted Umbarger and became a dealer and opened a feedstore on their farm. They have been BioZyme dealers since 2018, and according to Patti, were thankful for the timing with the pandemic hitting just two years later.

“We never intended to have a feedstore. We moved from just outside Madison, Wisconsin, where there are lots of people and activities to Big Cabin, Oklahoma, which is very remote. Some of our best friends are the people we have met through our feedstore. We were busy through the pandemic, and this just fell into our lap,” Patti said.

She added that the products sell themselves, and she would never sell anything she doesn’t use or hasn’t tried herself, one of the reasons she feels like her sales have grown. She was hesitant about the Backyard Boost® line until she tried it at first. Now, she carries it and highly recommends it.

“Backyard Boost Defense is simply amazing! I picked up chicks from the post office. They were lethargic, droopy eyes, and I thought I would definitely lose some. I dipped all their beaks in water, and they fought me. I then took the water and added Backyard Boost, I walked out and left them. I came back 15 minutes later, and all the chicks were drinking and had drunk half of the water I put in with the Backyard Boost in it. All my chicks are alive, healthy and happy,” she said on one of her social media posts.

Patti relies on social media and word of mouth as her primary marketing tools. She also offers service and advice whenever needed. If someone comes in asking for Concept•Aid, for example, she will ask specific questions to learn their challenges to discover exactly which mineral they need. She also offers delivery, lives right at the farm so if someone needs “emergency mineral” can get it for them on a weekend, and her customers can see the Vita Charge® Stress Tubs in her kids’ show calves pens so they might ask questions, leading to more education and sales.

Her ”old school mentality” of service helps her gain customers and sales. Since her family does show, she will look for customers at the shows and offer them advice and help, as she wants to see everyone succeed.

“We’ve used the products. We know they work, and we believe in them, both from a seedstock operation and show program perspective. We have a passion for them, and for dealers to be successful, they need to be able to share that passion, too,” Patti encouraged.

Thank you for your passion, Patti. You are an example of care that comes full circle!

Seeing is believing. That is what it took for one Western Kansas livestock producer to determine if he wanted to become a BioZyme® dealer or not. Val Reiss, Reiss Seed Inc., Weskan, Kansas, had heard about the products that BioZyme offered. He decided to try them on his own cow herd to see what the hype was about, and he chose the drought year of 2020 for his trial run. 

“I didn’t want to sell anything that I hadn’t tried or believed in. That year, our cows held their condition, and I give the credit to the Amaferm® in the mineral. Since I have been feeding VitaFerm® Concept•Aid®, my pregnancy rates and A.I. rates have been up,” Reiss said. 

Once he was convinced the products worked, he realized BioZyme products would be fairly easy to sell out in the heart of cattle country. As neighbors and other producers drove down the road, they could see his cattle perform. They looked in more optimal condition, and when using the HEAT® products, they weren’t bunched and had fewer flies on them.  

Reiss said he also had two friends who unknowingly to him were VitaFerm users but had been driving 100 miles one-way to purchase their mineral. One was about to quit the VitaFerm products until he discovered that Reiss had become a dealer. Living in a rural area, he is glad to provide a quality product to the people who are looking for it. 

With another extreme drought year in 2022, he can’t stress the importance of selling Amaferm as a tool to help cattle when feed supplies are low. In addition to using Amaferm as a selling point, Reiss said the reputation that VitaFerm has is second to none. The fact that BioZyme provides options to producers is huge for dealers like him. 

“A product like VitaFerm Conserve® opens up a ton of windows for people who want to try Amaferm and give their herd vitamins and minerals. Once they see how well that product works at a lower price point, they are sometimes willing to work up to Concept•Aid, thinking the higher price will work even better,” he said. 

Reiss uses a variety of marketing tools that BioZyme provides. He appreciates the fact that his ASM has also fed the products and understands their value. He also is a big believer in producer meetings as a networking tool and a way for other producers to learn from their peers. 

Seeing is what it took to get Reiss to believe in the BioZyme products, and this Master Dealer hasn’t slowed down since signing on. His strong belief in the product helps him share the benefits. He also knows that not every operation is the same. His advice to newer dealers is to learn the desires of the producer and focus your marketing on what they are looking for. 

“Each operation is different. Some are looking for a Cadillac. Others are looking for a Chevy Cruz. Taylor to each cow herd and the desires of the owners.”  

Thanks for believing in the BioZyme brands, Val, and for showing your customers the care that comes full circle!