If you were not able to jump on our recent Superior Livestock webinars, we now have the recording available for you to go back and watch. In this webinar, Alan Lee covers the program details for 2018 as well as our 2017 premiums and how you can use that information in your dealership.
Category: Company News
Reproductive Success Report Webinar Recording
We have completed the first round of data in the Reproductive Success Report that compares cows fed VitaFerm Concept•Aid to the industry average in areas of conception rates, calving rates and weaning weights.
In the video below, Kevin Glaubius, Director of Nutrition discusses the results. This is great data we want each of you to be able to use to fully explain the benefits of our best selling product!
Clone Yourself: Master Dealer Program
You just can’t be everywhere at once. Sometimes it seems nearly impossible to get everything accomplished when there is just one of you. Wouldn’t it be nice to have a clone? That is one reason why it is important to have a highly-trained sales team in place.
In a 2015 Facebook survey of nearly 580 livestock producers who use supplements, 48% of them said they expected their dealers to have product knowledge and rely on them for their recommendations.
Since research has shown that employees are happier and feel more like part of the team when they are knowledgeable about the product, it makes sense to provide them the necessary training to increase rapport and productivity.
According to Lessonly, productivity increases by 22% when employees are properly trained. That means productivity of one employee who makes $30,000 per year, could increase $6,000. Taking the time to train your employees is a good investment, especially if you multiply that $6,000 by the number of employees you have.
“The Master Dealer program is an easily accessible place to log on and learn about our products and the industry at your own speed,” says Erin Creason, BioZyme® Inside Sales Coordinator. “The consumer has asked that when they go to purchase product that the dealer has product or will order product in a timely manner and has product knowledge and is able to make a recommendation. By becoming a Master Dealer, you’re able to do both at the same time! Whether you sit down and complete the training yourself or have your staff go through our training modules, you’re multiplying your efforts.”
To educate dealers and keep them properly trained – the next best option to cloning – BioZyme introduced its Master Dealer Program in June. The program, which provides online training is one way to keep dealers knowledgeable about the various products, their uses and BioZyme services. Located on the Online Dealer Center, the Master Dealer Program offers a variety of learning modules covering topics from Amaferm® and stocker cattle to commercial poultry and horses. After each brief training video, there is a quiz for the participants to take. After all quizzes are passed and all other requirements are completed, the dealer will receive Master Dealer recognition.
In addition to completing the training modules, other requirements to meet the Master Dealer designation include having at least two employees for each dealership complete the training (unless there is just one person involved with the dealership); stocking four of the five following brands or products: Sure Champ®, VitaFerm® Concept•Aid® or VitaFerm® HEAT®, Gain Smart® , Vita Charge® or Vitalize®; and completing two courses in continuing education training each subsequent year.
Once a dealership has completed all the requirements for Master Dealer, it will be recognized and marketed as such. It will receive a special designation on the Dealer Locator page, signage with the Master Dealer designation will be provided to the store; and employees who complete the training will be given a special jacket with the BioZyme Master Dealer logo on it.
While cloning yourself, as nice as that sounds, may not be possible, taking the time to train yourself and your employees is something you should definitely invest in! Your employees will feel more like a team, and your customers will feel like they are being treated by knowledgeable staff every time they contact someone about BioZyme products.
Superior Livestock Partners with BioZyme to Form Value-Added Program
The leader in livestock marketing, Superior Livestock Auction, has teamed up with BioZyme® Inc., to add the first ever nutrition-based program to its list of value-added programs. The VitaFerm® Raised and Gain Smart™ programs will add value at marketing for those consignors selling their calves through Superior.
“Most of our consignors are using a mineral program already, and it made sense to partner with a progressive company who thinks like we do when it was time to choose a nutrition partner to add to our value-added programs,” says Jason Barber, Superior’s purebred division manager. “Since most consignors already feed mineral, this doesn’t cost our customers a dime. If they are already feeding VitaFerm or start feeding Gain Smart, they are going to see healthier cattle that bring more money.”
Producers work hard for their profit, and it makes sense to partner with a leading nutrition company to see faster gains while receiving premiums at sale time. More information typically means more profit for the producer. Healthy cattle gain faster, and cattle that have been fed a BioZyme product will handle stress and transportation more effectively while acclimating faster to a new environment.
Barber says BioZyme was a natural fit for the value-added partnership since BioZyme is a progressive company that also likes to create value for its customers and moves quickly to put plans into motion. Another added advantage is many of the producers who market on Superior already feed a BioZyme product. Barber adds that the great staff at BioZyme, from its nutritionists, marketing staff and sales force is another benefit. The two companies have been building relationships between staffs since some summer meetings to provide education about BioZyme products to the Superior reps. And those relationships can only grow stronger as BioZyme dealers reach out to the Superior reps in the area to work together to educate the producers about the benefits of VitaFerm Raised or Gain Smart.
“We encourage our customers to do business with companies that do business with us,” Barber says. “This is a partnership that is going to work and is going to be a long-term partnership. If there is ever a chance for us to add value and create a premium when a customer sells cattle with Superior, we are all about it. It doesn’t cost the consignor anything extra. They just check a box on their contract.”
Introducing BioZyme’s 3-Step Gain Smart Program: 3 steps to draw stockers/backgrounders to you
The job of stocker cattle is to turn cellulose into red meat, by putting on weight in the most cost effective way – gaining smart.
The Gain Smart Stocker Program provides a 1-2-3 punch to get calves eating and staying healthy. It includes 2 products to jump start appetite and a line of vitamin and mineral supplements with the Amaferm® advantage that promotes health and economically produces pounds by maximizing the natural energy and protein available in forage.
Feeding the Gain Smart program with the Amaferm advantage:
- Makes the most of the cheapest feed available to any stocker operation: forage
- Accelerates gain by stimulating the calf’s rumen to function at top efficiency
- Improves health by reducing the impact of stress, the largest sucker of immunity
- Pays a 2 to 1 return through more gain, more health
Exciting news!!
This program will easily draw stockers to your doorstep due to its effectiveness on gain and health. However, to add icing on the cake, we have launched an exclusive partnership with Superior Livestock Auction. Beginning October 2016, calves selling through Superior Auction will be able to add a value-added emblem (see below) if they have been fed Gain Smart for the 45 days prior to the sale or have been on a VitaFerm mineral for the 45 days prior to sale. This program will be heavily marketed to bring new business to your door.
Click Here for details on the Gain Smart Program. Call your ASM today to order Vita Charge Drench, Stress Tubs and the Gain Smart Mineral that is best for your customers.
BIOZYME/SUPERIOR REP PREFERRED PARTNER MINERAL PROGRAM
FYI :: We have developed a program for Superior Reps to be able to purchase VitaFerm and Gain Smart products at a discounted rate. Seeing is believing, and we hope to encourage any Superior Rep to try our products first-hand. If you have a relationship with a rep in your area, please make sure they are aware of this program! Contact your Area Sales Manager for assistance in filling out the required form for this program.
Introducing Feed the Future: Investing in youth by bringing Hereford breeders to your door
BioZyme® is excited to launch the new “Feed the Future” program in partnership with the Hereford Youth Foundation of America. The program contributes $1 to HYFA for every bag/tub of eligible BioZyme supplement any American Hereford Association member buys during the year. This program will be marketed all year long by both HYFA and BioZyme. BioZyme does all tracking and contributing, you just say, “Thanks for the sale.”
Share these Feed the Future Program Details with your Hereford Breeders
Step 1. Select the correct VitaFerm supplement to maximize the potential of your cow herd. Contact Erin Creason, Inside Sales Coordinator, at 816-238-7084, visit www.vitaferm.com or speak with your dealer to learn more about these products.
Eligible VitaFerm products and product lines include: Concept•Aid®, Heat and Cattlemen’s Blend™, the Mineral Lyk Tub, 30:13 Protein Tub™, Roughage Fortifier and Sure Start® Pellet.
Step 2. Each time you purchase an eligible VitaFerm product, take a picture of your invoice with your smart phone or camera and email a copy of the invoice to hereford@biozymeinc.com or text it to the BioZyme office at 816-383-3109.
Step 3. BioZyme will donate $1 per bag or tub with the proof of purchase to the Hereford Youth Foundation of America. Donations will be made annually.
Feed the Future Program Details for the BioZyme Dealer
Identify Hereford breeders in your area and send a list to BioZyme to connect to new customers by “Feeding the Future.”
At BioZyme, we believe in the value of partnerships. This starts with the one we have with you, but will certainly be impacted by the ones we are starting with Superior and HYFA. We believe programs backed by powerful partnerships are the key to improving sales, margins and profits, to exponentially increase business success.
Welcome Sure Champ® Summer Interns
BioZyme is excited to announce our 2016 Sure Champ summer interns: John Reasor, Sales Intern, and Victoria Osburn, Public Relations Intern. The Sure Champ summer internship program offers college juniors and seniors a variety of experiences related to sales and marketing in the livestock nutrition business, both in an office and field setting. Interns travel to various junior nationals and trade shows across the country promoting BioZyme’s supplement brands, as well as spend time working with current dealers.
John grew up outside of Chattanooga, Tennessee, in Wildwood, Georgia. John is heavily involved in his family operation, Reasor Farms. The operation started as just a small commercial cow-calf operation but quickly grew into a Shorthorn and Angus herd that relies on embryo transfer technology for continue growth. John is expected to graduate from Oklahoma State University’s Department of Animal Science in May of 2017.
Victoria hails from Celina, Texas, and has shown cattle for more than 10 years. Primarily showing Shorthorns, she has served as the National Shorthorn Lassie Queen and President of the Texas Junior Shorthorn Association. Victoria is currently attending Texas Tech University working toward a degree in Agricultural Communications with a minor in Animal Science.
If you see John and Victoria at events throughout the summer, please introduce yourself and say hello!
Welcome New Area Sales Managers
Welcome New ASM, Trent Gabler
BioZyme would like to welcome Trent Gabler of Madison, Wisconsin, as a BioZyme Area Sales Manager for the supplement division serving Wisconsin, Minnesota and Iowa. “What excites me about working for BioZyme is the opportunity to work with the very talented and passionate team of professionals who have made this company the success it is today. I believe in the products, the people and what BioZyme can bring to the modern livestock producer.”
Prior to BioZyme, Gabler worked as a Livestock Nutritionist and Marketing Manager for Complete Feed Service in Sharon, Wisconsin, and as a Cattle East Team Sales Representative for Sedona Ag representing Elanco Animal Health in Dubuque, Iowa. He was also a Calf and Heifer Specialist for NRV Inc. in Ixonia, Wisconsin. Gabler graduated from the University of Wisconsin at River Falls with a degree in Agriculture Marketing Communications and a minor in Animal Science. He is a member of the American Angus Association, American Red Angus Association and Wisconsin Angus Association.
Welcome New ASM, Chris Kyle
Representing BioZyme in the Arkansas and Louisiana areas, is new Area Sales Manager, Chris Kyle.
“Not only does Chris bring a vibrant and energetic work ethic to the table, but he also has a wealth of knowledge in the equine industry. I am extremely excited to see the impact that Chris will make in this territory,” said Alan Lee, BioZyme Director of Sales-North.
Chris, his wife, Lacee and two children, Coree and Kit, are active in the rodeo community and love to hunt and fish. Kyle has a degree in Ag Business from the University of Arkansas at Monticello.
Tap Into the Online Messaging Board
The BioZyme Online Dealer Center hosts an incredible tool for gaining product knowledge and direct access to our nutritionist team. Here you can post questions about anything you’d like in regards to product information, selling tips, shipping or freight and more. You are guaranteed to receive a response from our team, but this is an opportunity to interact with dealers as well.
Great discussion is always happening on the message board and we invite you to join by going to the Online Dealer Center at www.biozymedealer.com and selecting Resources >> Message Board in the main navigation menu located at the top of the screen!
4 Ways to Improve The Way You Creep
Now is the time to begin thinking about your creep feed rations. Creep feed allows producers to efficiently put weight on young calves, as small calves are very efficient at converting feed to gain. Also, as calves pass the 90-120 day mark, they begin to need additional supplementation as the lactating beef cow is only providing 50% of the daily nutrition that the calf needs. Ideally, lush pastures would provide the additional nutrition; however, lack of pasture due to challenging weather or acreage constraints can limit this.
At BioZyme® we offer three different products that can be incorporated with feedstuffs found at your local mill to create a complete creep ration, and a fourth product that can be incorporated into any pre-formulated/bagged creep feed.
Our wide variety of proven products help keep your cattle healthy and efficient. Producers also notice a big different in consistency in intake, and calves transition more easily at weaning. All VitaFerm® products contain the Amaferm® advantage, which increases the digestibility of feed and improves digestive health, allowing for more efficient gains.
SURE CHAMP®
Proven in the show ring, but works equally as well in creep feed to help maintain the strong appetite and healthy digestive system needed to unlock the genetic potential of your calves. Contains high levels of essential micronutrients for the extra bloom that show and sale cattle require.
VITAFERM® SURE POWER 37™
A high protein and macro minerals pellet that is a great fit for building today’s modern creep feeds. Contains moderate levels of essential micronutrients to ensure animal performance. Use it alone for commercial calf creeps or together with Sure Champ to build high performance show and creep rations.
SURE START® PELLET
The ideal supplement for stressed cattle during weaning. This pellet also works extremely well as a creep balancer, bringing high levels of vitamins and minerals when additional protein is not needed. Works well in distillers and corn gluten-based creep feeds.
AMAFERM® DIGEST MORE®
A low inclusion way to supplement Amaferm in any diet. At the feeding rate of 0.5 ounces, Digest More provides 2 grams of Amaferm. Digest More is best suited when additional protein, vitamins and minerals are not required.
For more information about creating a custom creep feed ration, contact Lindsey Grimes, BioZyme Nutrition Field Support, at lgrimes@biozymeinc.com or 816 596-8779.