Category: What’s New

January 2022 Changes

CUSTOMER PICK-UPS

  • Due to BioZyme additions at both Stockyards and Easton building locations and the resulting limited space for storage, customer pick-ups will need to be picked up within two days of the ship date requested by the customer which is reiterated upon the receipt of the email notice when your order is ready. We appreciate your cooperation during this time and hope we can count on your support without moving to more extreme measures.

COVID SUPPLY CHAIN UPDATES

  • At BioZyme, we are continuing to experience logistics challenges for our ingredients and materials, such as our packaging, which are resulting in both shortages and increased costs. In addition, we got word last week that many of our bulk ingredients will be under a severe shortage until Q2 of 2022, and if they are available can be expected to cost 200% more. We are working tirelessly to overcome these challenges to keep pricing under control and continue to deliver quality products quickly, but it is getting harder and harder.

FULLFILLMENT UPDATES

  • We are currently testing a new fullfillment process on our tubs, and as soon as the test is proven successful, all orders for tubs will be fulfilled directly from the manufacturer. Please watch your email in the coming months for more information about this change.
  • Starting January 1, 2022, BioZyme® will require a minimum order of 2.5 tons.  We will also no longer be mixing pallets for VitaFerm and Gain Smart products. Pallets may be mixed for Vitalize, DuraFerm and Sure Champ products. These changes are being implemented due to the ongoing challenges we are experiencing with reliability and availability of LTL shipping. Distribution partners are available for smaller and mixed pallet orders with coverage in over 30 states. If you need help working through these partners, please contact your Area Sales Manager or the Outreach Support Center at (816) 596-8785 or jenmilller@biozymeinc.com.

PRICING UPDATES

  • Starting January 1, 2022, new MAP pricing goes into effect for several of the Page 2 products. Separate communication with the updated pricing was sent by both mail and email in November. If you did not receive this information, please contact Jennifer Miller at jenmiller@biozymeinc.com.

February 2022 Changes

PRODUCT UPDATES

  • Starting February 1, 2022, Vitalize® Blazin’ 32 oz bottle packaging will be updated from a 32 oz twin neck squeeze bottle to a 32 oz pump bottle.

Vitalize Ambassadors’ Success Help Generate Interest from End-Users

The most exciting 10 days in rodeo happen each year in December. This year the National Final’s Rodeo (NFR) is December 2-11, back at the Thomas & Mack Arena in Las Vegas. For 15 elite cowboys and cowgirls, this is their Superbowl – their opportunity to be named champion of their respective sports, and this year, Vitalize® is represented in four events by five of the top athletes in the business.

Ambassadors are a way to promote the products we sell, and the ambassador program is very predominant in the Vitalize line. Who doesn’t want their horse to have the same #goodgut feeling as top rodeo athletes like Emily Miller-Beisel or Haven Meged? We also have ambassadors who ride performance horses like Olympic medalists Laura Kraut and Ian Millar.

Regardless of the discipline, top equine athletes rely on Vitalize, and when the end-users discover that, it helps push them to want to use the products too.

In 2020, two Vitalize Ambassadors competed in the NFR, and BioZyme made sure to have a presences with its Vitalize and VitaFerm® lines. Barrell Racer Miller-Beisel rides with a Vitalize patch, and 2019 World Champion Tie-Down Roper Meged is patched with VitaFerm, as he feeds the mineral to his cattle on his Montana ranch.

Last year, Vitalize banner ads were on Cowboy Channel and RFD-TV websites, as well as a television commercial ran every other night of the performance, for a total of five nights.

Ten-second video pre-rolls ran on the Cowboy Channel app, and a feature article was also included with both Facebook and Instagram posts through the Cowboy Channel. Additionally, we ran carrousel ads with Team Roping Journal the week before the NFR and during the second full week.

“We saw unprecedented traffic to the Vitalize website with over 10,000 hits in that 10-day NFR span,” said Ashley Fitzsimmons, BioZyme Regional Marketing Coordinator. “We plan to do all of the same things, except run our television commercial all 10 nights this year, which should really push people to the website and the dealer locator. We have also been running a commercial all year for increased brand awareness.”

This year’s Vitalize Ambassadors that competed at the NFR include:

MARCOS COSTA – 2017 World Champion Tie-Down Roper from Brazil. This is his fourth NFR appearance, but his first since 2017. Costa is a huge fan of a variety of Vitalize products to keep his horses feeling their best.

“If you try the Vitalize® products you can’t go wrong. This is not something to give your horses just for peace of mind. Amaferm and these products make a real difference. After just 90 days I saw a dramatic difference in the performance of my horses and can say for sure I’ll be using these products until I retire (and beyond).”

HAVEN MEGED – 2019 World Champion Tie-Down Roper from Montana. This is his third consecutive NFR. Meged uses the Vitalize Alimend and Gel to make sure his horses are at the top of their game.

“I’m always making sure my horses stay healthy and on a good nutrition program from Vitalize®. I make sure everything is on top of their game, and they are getting the best supplements they can get. My horses look great.”

TREY YATES – Team Roper (Heeler) from Colorado. This is his second trip to the NFR. He won the average in 2018 at his first appearance. He relies on Hyaluronex® to keep his horse’s joints working their best.

“My horses really like Hyaluronex® Joint. They are doing awesome on it. It’s easy to feed; I just squirt it on their hay or cubes, and they eat it right up. They haven’t missed a beat and we’ve had an awesome summer. I’m so glad to be part of your team.”

TYLER PEARSON – 2017 World Champion Steer Wrestler from Oklahoma. This is Pearson’s fifth qualification to the Finals. He relies on a fast, smart horse to succeed in his sport.

“I can definitely tell a difference in how my horses feel since I started using the Hyaluronex® and Vitalize Equine Gel.”

EMILY MILLER-BEISEL – Barrel Racer from Oklahoma who will be competing at her third NFR. She relies on the Vitalize products to help keep her horses healthy and happy.

“A happy horse is a horse that’s going to perform and if they are not 100%, they can’t do their job. In a competition like professional barrel racing, you must have your horses at their best all the time. If you don’t have your horse at its best, somebody else does. Being reassured that my horses have that Vitalize® supplement and they are feeling good, is one less thing for me to worry about. If they aren’t feeling good, and time comes down to a one-hundredth of a second, everything counts. So, you have got to have them tip-top and ready to go.”

Everyone wants to be like a champion. Watching champions like these five compete during 10 nights of the NFR and seeing their featured commercial on the Cowboy Channel helps drive them to the Dealer Locator and will help drive them to you!

“We will be running our own social campaigns as well highlighting this ambassador team. Dealers are encouraged to share and promote the content being put out by Vitalize Equine and VitaFerm during this exciting time to take advantage of pull through marketing efforts,” Fitzsimmons said.

Using Ambassadors like these to promote our products are great ways to increase awareness. Be part of that growth!

Letters From Lisa – December 2021

Outreach is an effort by individuals in an organization to connect and assist the efforts of other organizations. Outreach can help acquire new customers, re-engage past customers, encourage repeat purchases or upsell opportunities.

It is a well-known fact that companies using outreach as a strategy grow faster since they tend to believe in changing the future using recommended actions not just hoping the future turns out for the better. It is this fact that motivates me to constantly look and see the actions we take at BioZyme® to provide this connection to the amazing organizations that support us in the goal of providing “care that comes full circle” to the animals we have the honor to support.

Looking is a physical act; seeing is a mental process of perception. Seeing involves recognizing or connecting the information the eyes take in to ensure one is creating meaning. So, when I look for outreach at BioZyme what I see that has meaning is really four-fold. It includes our marketing, our dealer center, our outreach support team’s efforts and our ASMs in all that they do in the field. How do each of these try to connect and assist you?

Marketing At BioZyme, marketing’s number one goal is to push consumers to the Dealer Locator at biozymeinc.com so they can find you. Every marketing effort we do is measured on that goal. These metrics are tracked monthly and in a yearly accumulation as you see below.

Dealer Center In a survey of 4,500 consumers via Facebook, it was found that the number one expectation of the stores they visit was knowledge of the products sold in the store. Our dealer center offers many things, but its main purpose is easy access to product education. Through our product center you can get the desired knowledge directly or in a manner you can easily share via quick product videos.

Outreach Support The Outreach Support Center has one goal, touching dealers and users of the BioZyme products to ensure they know we care and are here to help them anyway we can orders, content, access, connectivity. Calculated defined contact pays dividends when the investment goal is growth.

ASMs Our area sales managers’ job description states their job is to sell and service our existing dealer/distributor network and customer base AND to identify and cultivate new partnering and growth opportunities to grow the business of the territory (you).

I think defining outreach as a way to connect and assist is a good focus as we approach Christmas. Isn’t that exactly what God did by sending His Son. He had an earthly Son so we could connect, and He used His eternal life to provide the assistance we need for all the days long if we choose to embrace it.

Merry Christmas!

BioZyme Christmas and New Years Hours

Our offices will be closed Friday, December 24 for Christmas. There will be no shipping or pick up on Thursday, December 23 or Friday, December 24.

Our offices will be closed Friday, December 31 for New Year’s. There will be no shipping or pick up on Thursday, December 30 or Friday, December 31.

We hope you and your family have a blessed holiday filled with family and joy!

December 2021 Changes

We have lots of changes happening this month. Be sure to check them out below.

PRODUCT UPDATES

  • In November and December, the Vitalize® Horse Treats will be packaged in Christmas packaging for the holiday selling season.

CUSTOMER PICK-UPS

  • Due to BioZyme Capital Improvements at both Stockyards and Easton locations and the resulting limited space for storage, customer pick-ups will need to be picked up within two days of the requested ship date requested by the customer which is reiterated upon the receipt of the email notice that your order is ready. We appreciate your cooperation during this time and hope we can count on your support without moving to more extreme measures.

LOGISTICS UPDATES

  • At BioZyme, we are continuing to experience logistics challenges for our ingredients and materials, such as our packaging, which are resulting in both shortages and increased costs. We are working tirelessly to overcome these challenges to keep pricing under control and continue to deliver quality products quickly.

FULFILLMENT UPDATES

  • We are currently testing a new fulfillment process on our tubs, and as soon as the test is proven successful, all orders for tubs will be fulfilled directly from the manufacturer. Please watch your email in the coming weeks for more information about this change.

January 2022 Changes

FULFILLMENT UPDATES

  • Starting January 1, 2022, BioZyme® will require a minimum order of 2.5 tons, and we will no longer be mixing pallets. These changes are being implemented due to the ongoing challenges we are experiencing with reliability and availability of LTL shipping. Distribution partners are available for smaller and mixed pallet orders with coverage in over 30 states. If you need help working through these partners, please contact your Area Sales Manager or the Outreach Support Center.

PRICING UPDATES

  • Starting January 1, 2022, new MAP pricing goes into effect for several of the Page 2 products. Separate communication with the updated pricing was sent by both mail and email in November. If you did not receive this information, please contact Jennifer Miller at jenmiller@biozymeinc.com.

February 2022 Changes

PRODUCT UPDATES

  • Starting February 1, 2022, Vitalize® Blazin’ 32 oz bottle packaging will be updated from a 32 oz twin neck squeeze bottle to a 32 oz pump bottle.

Protein: The Keys to Identifying Protein Needs

Protein is essential. Not only do ruminants both large and small depend on it for good digestion and proper rumen function, but animals in general, rely on protein for adequate meat and milk production. Protein is necessary to supply the ammonia needed for microbial growth and to provide the amino acids needed for absorption from the small intestine. A protein deficiency can limit microbial activity, microbial protein synthesis and rate of digestion. In turn, these can impact feed and energy intake. Finally, if an animal receives insufficient amounts of protein, meat and milk production can be dramatically reduced.

However, spending money on protein supplementation may not always be the best investment for a producer to make. You need to know when to supplement protein and how much to provide to make it a wise investment in your operation.

Follow these three helpful tips to ensure proper protein supplementation.

  1. Identify Protein Needs.

Requirements for protein vary throughout the year and depend on the animal’s stage of production. A cow’s protein requirements will vary from about 9% to 12%, while a doe or ewe’s protein requirements range from 7% to 15%, depending on where she is in the production cycle. Requirements are lowest post-weaning to late gestation and continue to increase as the female gets closer giving birth. Protein requirements are highest immediately post-parturition due to the increase in protein needed for milk production during lactation.

  1. Identify What is in Your Feed.

You know the stages of production when additional protein is required, but do you know how much protein to supplement with? Before you start a supplementation program, you need to know exactly what they are already consuming. Protein can come from pasture, stored forages and grain. By understanding the nutrient profile of your available feedstuffs, you can better identify what supplements you need in your feeding program to meet nutrient requirements and optimize animal performance. BioZyme® Inc. offers forage testing and ration balancing, free to its customers, to help them gain a better understanding of what they are missing in their livestock diets. If you are interested in participating, please contact your Area Sales Manager.

  1. Identify the Protein Supplement that Best Fits your Scenario.

Producers have options when it comes to choosing the protein that will work best with their management practices. BioZyme offers its protein supplements in a tub or meal form to accommodate various management scenarios, allowing for maximum convenience along with improved animal performance. In addition to the added protein, the Amaferm® found in BioZyme products increases the rate of digestion, allowing animals to meet their nutrient requirements faster and on less feed. Increased forage digestion provides for greater microbial growth and production of microbial protein to provide the animal with more protein for growth, lactation and reproduction. Furthermore, with Amaferm in the diet you effectively reduce the need to supplement large amounts of protein because you are making more of the protein in the forage available to the animals.

Letters From Lisa – November 2021

Continuous improvement is defined as an ongoing effort to improve all elements of an organization—processes, tools, products, services, etc. Sometimes those improvements are big, often they are small. In this case, “don’t sweat the small stuff,” doesn’t apply. But what’s most important is that all are frequent. Companies that excel at continuous improvement start with the belief that success comes from:

• Innovating “how” they do what they do (big and small).

• Engaging all employees in sharing knowledge and generating improvement ideas.

• Exploring better ways to deliver to customers and respond to changes in the external environment.

Fostering a continuous improvement culture is rooted in three practices:

  1. Performance transparency starts with making goals public and cascading those goals in a way that is tailored to individuals at all levels of the organization. Progress toward goals must be transparently tracked to give all clear visibility into what is working and what needs work.
  2. Knowledge sharing is critical to scale best practices across (and up and down) organizations.
  3. Employee involvement is a necessity in continuous improvement. Frontline employees are closest to the work, and thus typically have the richest insights on how their work can be done better. Capturing their perspectives is critical.

Core to a continuous improvement mindset is the belief that a steady stream of improvements, diligently executed, will have transformational results. Transformational results are key to all business at BioZyme®. In 2020 we worked diligently through an initiative we called the Courage to Change. Change is always hard, and we had many things identified (both big and small) to work toward considering our emphasis on a continuous improvement mindset.

In order to keep us focused we chose to align our improvement initiative with our corporate goal of safe, accurate product. Throughout this month’s VISION, you will be able to read how we have defined this goal and all the things we have invested in to ensure we can deliver on our definition. Behind the scenes, millions of dollars are being spent to ensure statistical process controls are being used to ensure the initiative is alive and well in all that we do. Our equipment investment in proactively addressing (magnet drawers, feed cleaners, sifters, screens and quality inspections) safe and accurate product has been significant over the last few years, and we continue to increase all of our sampling and testing through high precision in-house analyzing with quick turnaround times so that we can ensure product homogeneity bag to bag and quarter to quarter.

Continuous improvement whether big or small is hard. Why? It involves that word we humans do not like – CHANGE. There are three main reasons people hate change — lack (or perceived lack) of reward, fear of the unknown and loss of status or visibility in the organization. Address these concerns head on so continuous improvement is ingrained in your organization.

November 2021 Changes

We have lots of changes happening this month. Be sure to check them out below.

PRODUCT UPDATES

  • In November and December, the Vitalize® Horse Treats will be packaged in Christmas packaging for the holiday selling season.

CUSTOMER PICK-UPS

  • Due to BioZyme Capital Improvements at both Stockyards and Easton locations and limited space for storage, starting November 1, 2021, customer pick-ups will need to be picked up with in two days of receipt of the email notice the your order is ready. If it is not picked up with in two days of the order being ready, you will be charged $10 per pallet, per day. This will ensure we are able to get all orders ready in a timely manner for all of our customers.

LOGISTICS UPDATES

  • At BioZyme, we are continuing to experience logistics challenges for our ingredients and materials, such as our packaging, which are resulting in both shortages and increased costs. We are working tirelessly to overcome these challenges to keep pricing under control and continue to deliver quality products quickly.

December 2021 Changes

FULFILLMENT UPDATES

  • We are currently testing a new fulfillment process on tubs, and starting December 1, 2021, all orders for tubs will be fulfilled directly from the manufacturer. Please watch your email in the coming weeks for more information about this change.

January 2022 Changes

FULFILLMENT UPDATES

  • Starting January 1, 2022, BioZyme® will require a minimum order of 2.5 tons and we will no longer be mixing pallets. These changes are being implemented due to the ongoing challenges we are experiencing with reliability and availability of LTL shipping. Distribution partners are available for smaller orders with coverage in over 30 states. If you need help working through these partners, please contact your Area Sales Manager or the Outreach Support Center.

PRICING UPDATES

  • Starting January 3, 2022, new MAP pricing goes into effect for several of the Page 2 products. We will be sending out a separate communication with this information by both mail and email on November 3, 2022, so please keep an eye out for those details.

How to Promote the Programs BioZyme® Offers

Best results and benefits to the animals are achieved when fed a program approach. Assist your customers in outlining the perfect program that fits their individual needs and starts them on the path for success by using BioZyme products year round.

VitaFerm: Building My Customer VitaFerm® Concept•Aid® Premium Program

Gain Smart: Building My Custom Gain Smart® Premium Program

Vitalize: Your Guide to the Right Vitalize Supplement