Category: What’s New

CHANGES COMING IN AUGUST 2022

VITA CHARGE CATTLE DRENCH NOW AVAILABLE IN SMALLER SIZE

Vita Charge® Cattle Drench is now available on the Price List in a 32 oz. size, making it more convenient for customers with show livestock, smaller herds or those who need to promote feed and water intake in more remote areas. Both Vita Charge Cattle Drench sizes have a shelf-life that has been extended to 24 months.

NEW TRIXSYN PRODUCT LAUNCHED THIS MONTH

Trixsyn® Canine Performance is now available to assist active dogs with joint health and exercise recovery. This new innovative product will include the same concentration of proven MHB3 Hyaluronan with the powerful antioxidant astaxanthin. This launch will also coincide with an overhaul of the look and feel of the entire Trixsyn family. This will include new and improved labels as well as a pump for ease of application.

SHELF LIFE EXTENDED ON SMALL PACK LIQUID AND GEL PRODUCTS

Upon completion of extensive shelf life testing, the shelf life of Vitalize®, Vita Charge®, Sure Champ® and Backyard Boost® liquid and gel products is now being extended to 24 months from the manufacturing date of the product. This process started in July and will continue through the Fall as product inventory runs low and new inventory for each product is produced with updated labels.

PROMOTE YOUR LUCKY 7 WINNERS

All of the “Lucky 7” promotion tokens have been placed in specially marked bags, and some of our end-users have been fortunate enough to cash in on this promotion. Continue to promote the value of Amaferm year-round and care that comes full circle, the reason behind this promotion, by showcasing any of your customers who win and by continuing to market the promotion.
Specially-marked that could contain a winning token include:

  • VitaFerm® Concept•Aid® 5/S HEAT® 
  • VitaFerm® HEAT® 
  • VitaFerm Conserve® Garlic 
  • Gain Smart® Stocker HEAT® 
  • VitaFerm® Concept•Aid® 5/S with ClariFly® 
  • VitaFerm® HEAT® CTC 3G 
  • VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

All prizes must be redeemed by Dec. 20, 2022.

Two Minutes in July

Mid-year Outlook 

Livestock producers are in the mid-year quandary. Do they hold onto their cows in hopes for some late summer rains for fall grass? Or do they ship them to town now, potentially taking a loss but not spending excess resources on feed?  More producers are shipping cows due to widespread drought; however, if forecasts for both weather and markets remain where they are currently, cow-calf producers will potentially make a profit at fall weaning time if they can hang on that long.  

Everyone continues to be a little bullish about the fed cattle market as we move in the third quarter. According to Darrell Peel, Oklahoma State University,” Reduced fed slaughter for the remainder of the year implies reduced feedlot marketing rates. Feedlots, as of June 1, had record inventories of cattle on feed which seems to be at odds with the idea of reduced marketings in the coming months. However, feedlots have been placing larger numbers of lightweight cattle which leads to more days on feed and slower turnover rates… in other words, slower marketing rates.” 

In other markets, sheep appear to be trading slightly lower, with Colorado feedlot inventory up over the same period as last year at this time. If you’ve been to the supermarket lately, you’ve likely noticed the egg market remains high on extra-large and large, lower on medium, steady on the balance. Supplies of extra-large are very light. Retail demand is good. The highly pathogenic avian flu incidences have decreased; however, the implications of that are still evident from both egg and poultry prices at the retail levels. 

Hay production is also down this year, either due to drought, lack of fertilizer or a combination of factors. This is a great time to promote minerals with Amaferm® so producers can get the most out of their existing forages and feedstuffs.  

Freight Issues Continue 

According to Trains.com, Foster Farms, the largest chicken producer in the western U.S., asked federal regulators to issue an emergency service order last week that would direct Union Pacific to prioritize corn shipments that thousands of dairy cattle and millions of chickens and turkeys depend upon. 

”The point has been reached when millions of chickens will be killed and other livestock will suffer because of UP’s service failures,” Foster Farms wrote in its request to the Surface Transportation Board. 

Meet the BioZyme Family

Team:  Regulatory 

Leader: Susan Day 

Number of people on the team: 2 

Key Responsibilities: Ensure formulation and labeling of new and existing products sold in the United States are safe and accurate. Work with International Sales Team and consultants to acquire all information and documentation to legally, safely and accurately create and export products to over 30 countries. 

List of each team member and role they play at BioZyme: 

Susan Day – Senior Manager of Formulation & Regulatory: Formulates rations and products that maximize animal performance and health, with emphasis on safety and accuracy. Works with Regulatory Product Manager on international registration of products. 

Melinda Sylvester – Regulatory Product Manager: Assists in acquisition and organization of information required for registration of products internationally and domestically. Responsible for registration of products in the United States, including products containing pesticides. 

How does your team deliver “Care that comes full circle” for BioZyme customers:  We provide safe and accurate products for all customers. We also work to ensure that legal documentation for shipping and sales internationally to over 30 countries occurs, and that proper marketing and advertising of products meets state and federal government regulations. Most of all, we enable BioZyme to provide the benefits of Amaferm® world-wide. 

CHANGES COMING IN July 2022

LUCKY 7 PROMOTION CONTINUES

The BioZyme leadership introduced the Lucky 7 Promotion in early June as a way to give back to the producers facing multiple challenges in production agriculture, and therefore demonstrating “care that comes full circle.” For seven weeks this summer, the 7 products below will have a special “Lucky 7” sticker on the outside of the bag. These specially-marked bags may contain a winning token:

  • VitaFerm® Concept•Aid® 5/S HEAT®
  • VitaFerm® HEAT®
  • VitaFerm Conserve® Garlic
  • Gain Smart® Stocker HEAT®
  • VitaFerm® Concept•Aid® 5/S with ClariFly®
  • VitaFerm® HEAT® CTC 3G
  • VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

For each of 7 weeks this summer, 77 winning tokens will randomly be placed into bags of product manufactured in the Saint Joseph, Missouri-plant. The “lucky” winners will receive prizes that range from caps to gift cards to $777 cash. Seven weeks x 77 tokens each week means 539 prizes. The tokens are biodegradable and will not hurt the livestock if ingested or the environment if not found when pouring out the mineral.

Winning tokens must be claimed via the Lucky 7 website https://biozymeinc.com/lucky7 to receive a prize. Each winning token depicts the specific prize won and the corresponding prize number. All prizes must be redeemed by Dec. 20, 2022.

SHELF LIFE EXTENDED ON SMALL PACK LIQUID AND GEL PRODUCTS

Due to comprehensive shelf life testing that does not impact the quality of the products, the shelf life of Vitalize®, Vita Charge®, Sure Champ® and Backyard Boost® liquid and gel products is now being extended to 24 months from the manufacturing date of the product. This process will be continual starting in July and move through the Fall as product inventory runs low and new inventory for each product is produced with updated labels.

VITA CHARGE CATTLE DRENCH TEST MARKET

Beginning in June, a 32 oz. Vita Charge® Cattle Drench became available through select Sullivan’s Supply mobile locations. We intend to use the next couple months and the Junior Nationals and state fairs to test this product in the show market and adjust, as necessary. If the sales support it, the product will be added to the price list later this summer.

Montana Veterinarian Shares the Amaferm® Advantage with her Clients

Seeing is believing. And that is exactly what happened in 2010, when Beth Blevins, DVM, and her daughter Michaela experienced their first BioZyme® products at the National Junior Angus Show in Denver. Michaela had hauled a steer and heifer two states south of her native Montana and as luck would have it, her steer decided to quit eating. 

“Dennis Delaney was working the BioZyme booth and gave us some Vita Charge® capsules to try on him. He went back on feed and started drinking. We saw some impressive results. That fall Dennis came to Montana for some meetings, and we decided to sign up as dealers,” Beth said. 

Beth and her husband own and operate a registered Angus ranch near Ronan, Montana, and Beth is also a veterinarian, owning All Creatures Mobile Veterinary Clinic. She specializes as a large animal veterinarian and says that the precision nutrition that BioZyme offers helps her help her clients. 

“VitaFerm ® Concept•Aid® is totally amazing at helping cows get bunched up at breeding time, and calves will start eating it when they are about a week old, so it helps prevent scours in them. I sell a lot of DuraFerm® to goat and sheep producers and am actually getting more meat goat breeders all the time. And the Vita Charge Clench gel is one of the best products to help with diarrhea,” she said. 

Although she specializes in large animals, she said her ranch clients have ranch dogs that have taken to the Vitalize® K9 products, and she has also helped a Husky owner whose pups suffered long-term diarrhea until she treated them and got their stomachs back to normal with the Vitalize Dog Gel. 

She said the litter of three pups had suffered from diarrhea for most of their first four months of life with no break. Beth treated them with a five-day fenbendazole deworming treatment accompanied with the Vitalize Dog Gel to restore the normal gut flora. She said that particular owner is now a Vitalize believer too.  

Additionally, Beth said that although dog is often man or woman’s best friend, their nutritional needs are often neglected. Ranch dogs are notorious for munching on the placentas after calving, which can cause stomach upset, and she often suggests Vitalize Dog Gel for ranch dogs who aren’t feeling their best. She also said many of her equine clients have seen amazing results with the Vitalize Alimend® and have also tried the Vitalize Alimed K9 for their dogs. She has personally experienced great results with the dog food with Amaferm®. 

“We have two pugs, and when I switched their feed, gave them the same amount that I was giving them before. They gained five pounds in three weeks! I had to cut their portions down by one-third. I have a friend with labs, and she said with the larger dogs, to cut their food down in half to prevent weight gain,” Beth said. “Their coats are shinier. The coats are the window to what is going on inside of the body.” 

Regardless of if Beth is selling VitaFerm mineral for cows, Sure Champ ® for a show customer or Vitalize Dog Gel to a small animal that has had too much afterbirth, she said word of mouth is often her best marketing tool. She said the products generally sell themselves once people see the results, just like they did for her and Michaela more than a decade ago. 

“You sell the first bag of mineral, and the cows will sell the rest,” she said. 

She has taken advantage of other marketing tools BioZyme offers and encourages others dealers to as well. She has had clients buy products after receiving the quarterly post card in the mail. She also shares the Promoboxx content and likes that it is available for her to use on her own social media. 

As a vet, she said a quality nutrition program and a good vaccination program go a long way in keeping animals healthy and being proactive is best. 

Thanks Beth for being a long-time dealer and sharing care that comes full circle!  

Letters From Lisa – June/July 2022

It has been said, your business is only as great as your people. Having the right people, in the right seats, doing the right things plays a huge role in the overall success of any business operation.

The right people are employees who share your company’s core values and help to support a culture based on those values. The right seat means that an employee is operating within their area of greatest skill and passion within an organization, says Jim Collins in his book, “Good to Great.”

To take that a step further, we don’t just want to be great. We want to WOW!

At BioZyme, we have invested heavily in our team over the last few years to be committed to excellence or more simply put, to be WOWing. We take a simplified approach that is built on the below hierarchy:

Know You

One cannot be WOWing until one looks in the mirror. At BioZyme, we use a cool tool called the Culture Index to help our team know who they and those around them are. The Culture Index is a scientific approach to the “right people, right seats” concept. Culture Index allows leaders to understand the unique needs of each employee in the organization, communicate effectively and inspire peak performance. It allows people to flourish by leveraging their strengths rather than mitigating their weaknesses.

Know Us

Much has been written about shared understanding, a state of organizational nirvana where every person has clarity on the big picture, knows how his or her own puzzle piece fits in and acts accordingly. At BioZyme, we work hard at this using B4 (an internal website focused on the big picture), Yammer (a business version of Facebook for puzzle piece sharing), monthly “big picture” snack & learns, the B4 quarterly newsletter (yes, it is in print), quarterly President “big picture” updates and regular documented team huddles for constant puzzle working. These communication tools help share information from all corners of the company. While the center of the puzzle is often the focus, corners and borders are essential.

Know the Job

Knowing one’s job is an important part of the BioZyme hierarchy. In short, a job description is a written statement that describes the duties, responsibilities and reporting relationships of a particular job. Job descriptions are useful communication tools to tell employees exactly what tasks you expect them to perform. Without such clear communication, employees may not perform to expectation, and then everyone is disappointed. At BioZyme, we review job descriptions regularly. It is a huge task, but it has been well worth it. We have found that most of the challenges we run into on a personnel level come back to the job description being unclear or the person being unsure of what the bullets in their job description mean.

Know Your Work

Performance reviews are awkward. They’re biased. Performance reviews are old fashioned, but they are still one of the most important tasks for an organization to be WOWing. To be effective, performance reviews must be done regularly to recognize and reward. At BioZyme, our Know Your Work initiative translates back to our performance review process. Our reviews are a direct tie back to the job description in an approach we have titled CONNECT. To connect means to join together to provide communication. These communications are held as a conversation that each employee has at least quarterly with their manager. In the process, each role grades themselves on their job description bullets. Their manager does the same and then the two sit down together, review and discuss any scoring differences. In the end, either the job description is updated to be more accurate or there is a discussion to outline what improvements need to be made.

Bottom line – to be WOWing one must know. To know means having the right people, in the right seats, doing the right things so they can play a huge role in the overall success of the business.

Meet the BioZyme Family

Team: Marketing Team

Leaders: Jodi Eineichner and Macall Compton

Number of people currently on your team: 11

Key Responsibilities: To create awareness and customer demand for BioZyme brands and drive those new and existing customers to dealers and distributors in their area to buy the products that help their animals perform.

List of each team members and the role they play at BioZyme:

Jodi Eineichner – Interim Director of Strategic Marketing

The Director of Strategic Marketing is responsible for overall strategy, planning and development for all BioZyme marketing activities. Jodi works directly with the marketing and sales teams to create a unified message across all brands and expand BioZyme’s market exposure and brand reputation and recognition by identifying, evaluating, recommending and implementing new strategies and initiatives.

Macall Compton – Senior Manager of Marketing Operations

Macall is responsible for the daily operation of the marketing team as it relates to all marketing activities, including organization, planning, execution, monitoring and delivery on time and within budget.

Jamie Beatty – Marketing Design Coordinator

Jamie creates graphics for print and digital content for the company and across all brands. From the VISION newsletter to banners, postcards and web graphics, Jamie is the creative mind behind a majority of the design work.

Mackinze Gray – Website & Digital Marketing Manager & assists with Vitalize K9

Mackinze helps manage the websites across all brands. From uploading content to making sure the content that is on the site is current, she is your point of contact for all things digital. She is also a member of the Merchandise Team and helps coordinate with the brand managers to create fun, new merch to help promote our brands. On top of that, she has recently started helping our Vitalize Brand Manager create content for our Vitalize K9 brand.

Shelia Grobosky – Marketing Brand Manager – Dealers & Public Relations Coordinator

Shelia wears two hats–marketing our products and services directly to the dealers as well as serving as the Public Relations Coordinator. She is responsible for writing a majority of the content on the website, writes and distributes press release to the media and edits content for the entire team.

Wyatt Marshall – Event Manager & Texas Sales Specialist

Wyatt helps our Brand Managers at events promote the brand and projects we have while attending the event. He is also tasked with helping promote our Vitalize brand in Texas and creating opportunities there to grow our sales.

Brand Managers

Brand Managers listen to customers and followers to create content and deliverables to drive engagement. Through strategic content creation, the Marketing Brand Manager will engage brand followers in-person, through strategic relationships and across social media channels to increase brand awareness and ultimately sales. The Marketing Brand Manager will know how to implement strategies (both paid and organic) for events, key relationships and on the appropriate social platforms, and work with the Digital Marketing Coordinator to utilize analytics to understand performance to optimize and adjust moving forward.Brand Managers are passionate and familiar with their species and/or area of expertise. They also work closely with their counterpart in Business Development and Sales.

Samantha Albers – Marketing Brand Manager-Small Livestock (DuraFerm and Backyard Boost)

Hayley Keck – Marketing Brand Manager – Companion

Kylie Patterson – Marketing Brand Manager – Show

Ellie Sennett – Marketing Brand Manager – Vita Charge

Katelyn Williams – Marketing Brand Manager – Beef

How does your team deliver “care that comes full circle” for BioZyme Customers:

The Marketing Team helps with “care that comes full circle” in a few ways. The largest being with our Sure Champ brand. We have our internship program that helps our Marketing Brand Manager for Show attend several events and run our booths as well as come up with content to share on social and our websites, our leadership program that helps train students to become better leaders before they enter the workforce, and the Sure Champ in the Classroom program that offers content for 4-H and FFA leaders to use to help educate the youth. On top of that we want to bring that “care that comes full circle” message to all of the brands and start creating new opportunities to really help especially in these times of need. If you have any ideas of projects, we could implement to help promote this BioZyme, message please reach out to mmaddox@biozymeinc.com.

SUPERIOR GENETICS DESERVE SUPERIOR NUTRITION

Genetics are just part of the equation. Your sheep and goat customers have likely studied long and hard to make breeding decisions, but you will want to help them ensure those decisions stick with nutrition from DuraFerm®. DuraFerm is a line of vitamin and mineral supplements for small ruminants with the Amaferm® advantage to increase fertility and conception rates resulting in more live lambs and kids, and ultimately more profit potential. When used at least 30 days prior to parturition through breeding, the formula supports quick repair of the reproductive tract, faster breed back and increased milk production for lamb and kid vigor and growth potential.

Get ‘em Bred, Keep ‘em Bred

With summer temperatures flaring up, you’ll want to be sure to promote DuraFerm Sheep Concept•Aid® HEAT®, which is especially beneficial to combat the challenges of getting ewes bred in the summer. The combination of Amaferm, the HEAT package and garlic, considered a natural insect deterrent should make this product an easy sell, especially as mosquitoes are carriers of the Cache Valley Virus. Many producers experienced detrimental effects of CVV in their 2022 lamb crop due to the excessive mosquito exposure during breeding and gestation.

Aborted fetuses, stillborn or abnormally formed lambs are all signs of CVV. The loss of a healthy lamb or kid is a financial loss for producers. Preventing mosquitoes through breeding and the first 60 days of gestation is the most effective way to prevent CVV. The garlic in the HEAT mineral is one way to prevent mosquito bites. Also encourage your producers to spray for mosquitoes and keep standing water away from their females as much as possible.

DURAFERM FOR GOATS

In addition to the three products for sheep, DuraFerm comes specially formulated in two products for goats as well. Both the DuraFerm Goat Concept•Aid and DuraFerm Goat Concept•Aid Protein Tub offer the same breeding support and Amaferm advantage as all Concept•Aid products. The Protein Tub adds 20% natural protein, especially beneficial for A.I. and E.T. programs.

ALBERS NAMED MARKETING BRAND MANAGER – SMALL LIVESTOCK

Samantha “Sam” Albers is the new Marketing Brand Manager – Small Livestock. In her role, she will focus her efforts on specifically marketing the brands of DuraFerm and Backyard Boost to sheep, goat and poultry producers nationwide.

Albers brings a strategic and creative mindset to BioZyme, as well as a well-rounded livestock background. She most recently worked at Hereford Publications Inc., for nearly four years where she collaborated with breeders to plan their marketing campaigns and sale books. She also coordinated the HPI social media accounts. She is a graduate of Kansas State University with a bachelor’s degree in Agricultural Communications and Journalism with a minor in Animal Science. She also attended Allen County Community College and was on the livestock judging team there. She was active in 4-H and FFA, and she showed sheep, goats, cattle, pigs, dogs and rabbits. Albers, a Kansas native, works from her home office in Lawson, Missouri. She enjoys photography as a hobby. She also likes cooking and creating recipes, just another creative outlet for her.