Author: bzsuper

Vitalize. For That Good Gut Feeling

By now you are probably aware of the variety of products that Vitalize® offers in the equine line for that good gut feeling. If not, we encourage you to review the November issue of VISION, visit the Product Center on the Online Dealer Center or go to www.vitalizeeq.com. Currently, eight great Vitalize and Hyaluronex® products available to you and your customers that can benefit the digestive and joint health of a horse.

Greatness doesn’t always happen inside the arena. Greatness happens in the horse, in the barn, on the long haul. Greatness happens where you make it happen, and that is why we have rounded up some folks to share their stories about the great things that Vitalize has done for them.

The Marketing Team utilizes 37 industry experts that use and promote the Vitalize to help position products through the Vitalize Ambassador program. People like to hear from their peers, and they develop a certain level of trust. According to one Nielsen report, a 92% level of trust exists among peers, much more than with any other group. Although it is generally fairly simple to get product testimonials, the equine industry is much more visible with the variety and number of competitions both in the English and Western disciplines. The ambassadors are not only passionate about the products, successful at what they do, but are respected within the industry and are usually active on at least one social media platform where they can share their thoughts and ideas with the masses.

Professionals like 10-time Olympic show jumper Ian Millar, his son Jonathan and his daughter, Amy, also an Olympic show jumper, use the products. So do two former World-champion tie-down ropers, Marcos Costa and Haven Meged. Laura Kraut, Olympic Gold Medalist, and Jenni McAlister, Three-Time FEI Show Jumping World Cup Qualifier, are two of the ladies who use Vitalize and travel the international circuit. In addition to two-time NFR qualifying barrel racer Emily Miller-Beisel, other barrel racers like Megan Lyerly and Bobbi Grann use the products. Shaun Strickland, the manager at Poison Spider Ranch uses it on his ranch horses and his champion cutting horses. Eventer and equine blogger Lauren Drew and Derek Braun, the Owner/Trainer at Split Rock Farm and President and Founder of the Split Rock Jumping Tour also use and promote Vitalize.

Why?

Because they believe in the products! They have had positive experiences, and they are willing to share to share their experiences with others. See what they say.

“The Vitalize® products allow my horses to better utilize their feed and reach their full ability. I like my horses’ hair coat and their consistent performance they are giving me. The Vitalize Recovery Gel is a must! It keeps my horses eating and drinking properly while on the road. They then perform to their full potential!” – MARCOS COSTA, World Champion Tie-down Roper

“In early 2019, my #1 competition horse Quantico was struggling to come back into competition shape and generally didn’t seem comfortable in work. My vets couldn’t find anything seemingly wrong, but I felt in my gut that he just wasn’t 100%. In the summer of ‘19 I put Quantico on Vitalize® Digest More® Plus and his comfort in work started to improve over the following weeks, the discomfort in his hindgut had been overlooked for months but was finally under control! Vitalize Digest More Plus helped Quantico go from a very light workout schedule to full fitness work and competing again over the first 6 months he was on it made a huge positive change in his work ethic under saddle and truly helped him get back to the competition ring! I will continue to feed the Vitalize supplements to all of my training and competition horses to keep them feeling good from the inside out! – COTI HAUSMAN, 2017 USEA American Eventing Championships Preliminary Rider Champion

“Vitalize® Alimend® is a vital part of our horses’ daily program. With the added stomach and gastric support, I have seen a complete transformation in the consistency of my horses’ overall health, happiness and performance while using Alimend.” – DEREK BRAUN, Owner/Trainer at Split Rock Farm and President and Founder of the Split Rock Jumping Tour

“The Vitalize® products are user-friendly, as there isn’t a lot of mixing, and my horses look great. All three of my horses look better. They are staying filled out, and they are staying chilled out, which is the Amaferm® working to make their gut feel better. I can tell when my mare’s stomach is bothering her, and she doesn’t want to perform, but I haven’t had those problems since I started her on Vitalize. I’ve had my horses on the Vitalize® High Performance pellet for almost 3 years now. It’s a necessity while I’m going up and down the road! It keeps my horses looking great and feeling even better. What I’m most excited about this year is the new Vitalize Alimend®! My good mare stresses and it really doesn’t take much for her to get ulcers. I can’t tell you the last time she’s had gut trouble since I started the Alimend! It’s definitely a must-have in your feed program.” – WHITNEY DESALVO, Three-time WPRA World Champion Heeler

DeSalvo is really good about sharing the Vitalize message with young roping students. She offers a couple roping clinics throughout the year and will typically give students swag bags that include Vitalize caps and/or products. Some of the ambassadors will do giveaways on their social media or partner with another company such as a horse photographer to offer a package. These are all creative ways to spread the Vitalize message among peers.

While these ambassadors are always on the go, we like to see what your customers are doing too! Do you have loyal customers that you could deem as your local ambassadors? Do you have someone that shares the Vitalize message (or any brand message) on social media? Be sure to share that on your social media and tag us in it or share it to the Dealer Facebook page. Some of the best ideas and marketing messages come from our peers.

Using ambassadors, testimonials and word of mouth is a great way to position a product. Ask one of your loyal customers for a testimonial. Chances are, he or she will be glad to talk about the benefits of the product and if the neighbors know that person has success with it, that success will help you gain some other customers as well.

Different Brand Name, Same Amaferm® Advantage

We’ve encouraged diversification because it does work.

Amaferm® is the key component that sets our products apart from other nutrition products and is found across all product lines The Amaferm advantage has been proven across all species. Are you trying to increase your conception rates or shorten your calving window? Amaferm in the VitaFerm works. Have a flock of ewes that you want to breed, have them carry those lambs to term and then once the lambs are born, make sure those lambs have more vigor? The Amaferm in the DuraFerm® works. Are you trying to keep high-dollar show animals on feed and water through times of stress? Amaferm in Sure Champ and Vita Charge works. How about giving your high-performance horses a good gut feeling? Amaferm in the Vitalize works!

In addition to the research that Amaferm has been a part of, livestock producers and horse and dog enthusiasts provide countless testimonials to our staff that prove that Amaferm is working – doing what it says it will do, in every animal across species. That’s diversification, and that is why it is important that our customers know that we offer products that fit the need across all animal species, especially if they are already familiar with the Amaferm advantage in one product line.

Vitalize® ambassador and 2019 world-champion tie-down roper Haven Meged, Miles City, Montana, and his family are a perfect example. The Meged family’s relationship with BioZyme ® began when their son, Haven, started using Vitalize and saw results.

Haven gives his horses Vitalize Alimend® twice a day to help ensure they maintain a good gut feeling to help keep them healthy and performing while he’s traveling up and down the road.

“These two-lanes roads are rough. The Vitalize® Alimend® is going to help keep my horses’ guts feeling good because when we are traveling day in and day out, getting in and out of the trailer, that is the hardest part on the horse. When they are in the trailer that is when they get ulcers the worst. I want my horses to stay slick and shiny and feeling their best. That is my number one priority out here; making sure my horses look good and feel good. If they don’t feel good, they aren’t going to perform to their best. It’s all about making them feel good,” he said.

After witnessing Haven’s experience with Vitalize and having known about the VitaFerm® brand for a while, his dad, Bart decided to try the VitaFerm mineral on his cow herd.

Bart has seen great results with his herd, feeding both VitaFerm Concept•Aid® and Conserve™.

“Bart said that he is glad that he had the nudge from his son, as he has heard and known of the quality of Amaferm and VitaFerm as being the best,” said John Tucker, Large Beef Account Specialist.

It is common for the younger generation to get the older generation involved in a new product line. That is often the case with the Sure Champ® line. Once young exhibitors use the Sure Champ or Vita Charge® products on their show livestock, regardless of species, it is easy to open up a conversation with their parents about the product lines that exist. This could be VitaFerm for the cow herd, DuraFerm for the flock or Vitalize for the horses.

Diversification is everywhere! And it is your success story just waiting to be written.

BioZyme Helps Dealers Achieve Success with Marketing Campaigns

Success doesn’t happen overnight. Success is a collaborative effort that takes time, effort, some failures along the way and an army of people working toward a common goal. Our goal is to help you position and market the products that we make so we all succeed.

When it comes to the Vitalize® equine line, we’ve spent time diversifying our efforts, both in the audiences we reach and the methods that we use to reach them. Vitalize is such a unique product because it can be used by such a variety of end-users: hobby riders, professional athletes in the English discipline and in rodeo and by those who use their horses for work like ranchers. We’ve partnered with relevant ambassadors across all disciplines to help promote the benefits of Vitalize and the #goodgutfeeling, regardless of if it is jumping, trying to be a tenth of a second faster around a barrel pattern or even keeping your horses fresh and healthy when on the open range.

During the recent National Finals Rodeo, the BioZyme team branched out to do more than ever before to get the Vitalize name in front of the rodeo audience. For the second year, two Vitalize ambassadors competed in the finals – barrel racer, Emily Miller-Beisel and 2019 world-champion tie-down roper Haven Meged. Much of the Vitalize social media content was focused on these two rodeo athletes.

In addition, a Vitalize television commercial aired every other night during the performance on the two channels that televised the NFR. On the Cowboy Channel and RFD websites and mobile apps during December, Vitalize had three banner ads, a feature story with a special pop up as one of the rotations highlighting our story on the website and mobile app, and a 10-second commercial spot on the Cowboy Channel official NFR Experience page and app.

We ran a sponsored carousel ad on Team Roping Journal social pages during the second week of the NFR. BioZyme participated in the NFR Blitz with National Roper Supply and did some doorbuster giveaways during the two weeks of the NFR, and also conducted numerous in-store displays and promos with dealers.

What does this mean to you?

With every advertisement commercial and story, there is a place for the viewer to click on the website and ultimately “find a dealer.” That is our goal. According to Hayley Keck, Marketing Brand Coordinator, in the month of December 2020, www.vitalizeeq.com had the most visitors in its history. 12,861 unique users in 14,396 total sessions visited the website, when the site typically get 4,000 to 6,000 visitors per month!

In addition to web traffic, social media sites were also busier than normal during December. Between the NFR promotions like “Greatness is in your Horse” and the ambassador stocking stuffer giveaways, social media proved to be another fantastic way to spread the Vitalize message in a timely manner. It also helps when you can show videos of Miller-Beisel and Meged winning rounds at the NFR wearing brand patches.

Once the potential customers find a dealer – you – we know that our marketing has been successful. Will all 12,000 plus reach out to a dealer? No. But some will. Will they reach out at once? No. But they will remember that they visited a website about a good gut feeling next time their horse is colicky or isn’t feeling its best. Will Emily’s and Haven’s rodeo friends ask them about how they keep their horses healthy hauling them all over the country? Yes, they will, and both the cowboy and cowgirl are believers in Vitalize Alimend and Vitalize Recovery Gel.

Success. It comes one day at a time. One collaboration at a time and one marketing strategy at a time.

Opening the Conversation to Diversification

In her letter this month, Lisa challenged every dealer to diversify to ensure their success. Sure, that might sound easy. And guess what? It is going to be easier than you think!

At BioZyme®, we offer a variety of supplement lines to cover a multitude of species from cattle, sheep and goats to swine, poultry and companion animals of horses, dogs and cats. Chances are that a majority of your customers own more than just one of those species. A recent statistic shows that 53% of American households own a dog. That’s more than half of your customers. Have you approached half of your customers about the Vitalize® canine line yet?

Perhaps the easiest way to open the conversation about a new product line to an already existing customer is to talk about something you are both familiar with – Amaferm®. For instance, if you have a cow-calf producer, who is feeding the VitaFerm® Concept•Aid® mineral, they probably understand one of the primary benefits is Amaferm, and how it works in their herd’s diet. But now you find out they also have four or five horses. Wouldn’t it be great to get them on Amaferm too?

“Multiple product lines open up more opportunity that can lead to additional sales. We have to get comfortable with having those conversations even if they aren’t in our wheelhouse. One thing that we are all comfortable with, or should be, is Amaferm and that is really what our products are about. That should be the very first thing that we are talking about when discussing our products. If we understand how Amaferm works, the rest of the conversation will take care of itself. In addition, the Vitalize products are designed to make the dealer more money than some of our other brands,” said Justin O’Flaherty, Area Sales Manager for the Carolinas, Tennessee and Virgina.

Chris Kyle, ASM for Arkansas and Louisiana, agrees that once people are hooked Amaferm in a product like VitaFerm, it should be easier to open the conversation on another line of product that BioZyme offers.

“Ask them if they liked the products on their other animals (cattle, sheep, goat) then they might be interested in what Amaferm could do for their horses also,” Kyle suggests.

O’Flaherty said another way to open up a conversation about the Vitalize line with someone who feeds another product line is to offer a sample, like the Vitalize Equine Recovery Gel. This quick-response, product could be a great conversation starter that leads to a long-term diverse customer who now orders Vitalize in addition to his or her VitaFerm each month, and it offers a great ROI.

Next, ask specific questions about your customer’s horse’s current nutritional needs and what feed they are feeding.

“This can usually open up a dialogue about what each specific horse’s needs are and/or if they feel they are buying hay constantly, the Vitalize® Digest More® Plus pellets can help them cut back a little on that,” O’Flaherty said.

Her last piece of advice was to keep the process simple and relevant.

“Dip your toe into the discipline that is most prevalent where your dealership is located. It doesn’t make sense to try to target dressage riders if you have an arena down the road that has nightly ropings. Just don’t overcomplicate it and don’t be afraid to ask for help,” she encourages.

Kyle agrees that keeping things simple is the best step for product diversification and sales success.

“Our products work, they will see it, and they will be glad that you, the dealer recommended the product. You just need to believe, and you will look like a pro for recommending them,” he said.

Start the conversation. Ask questions. Recommend a new line. Diversify, and watch your business grow.

Letters From Lisa – March 2021

Diversification is important for long-term success

In business, diversification means branching out into other product categories or industries. While this strategy does present some risks, diversification is often viewed as a safety net against downturns in a single industry or a way to grow your business by improving its sales and increasing its clientele.

If successful, diversification has many benefits, which is why it is considered essential for the growth of every business. There are a variety of ways in which you can diversify your products. These ways can include the following methods.

Expansion
An example of expansion could be a company that produces fashionable children’s shoes and diversifies its business to incorporate children’s toys. The two products have nothing in common, but as long as they are both in demand by the same consumer market, the company is sure to earn more sales.

Ancillary Services
To grow a business through diversification, companies often add additional services to existing products. For instance, a car manufacturing company can offer car maintenance and repairs. The concept of goods and services alongside one another can help create steady revenue. In our industry, the service we offer is hay testing to help properly determine the protein level that needs to be supplemented based on where the herd is in the stages of production.

Brand Extension
A brand extension also becomes easier with the help of diversification. Famous brands and established businesses can extend the range of products to gain more customers. Brand expansion is often quite profitable if the same standard and quality of the goods are maintained because brands usually have many loyal customers who will buy every product they introduce into the market. If you sell VitaFerm® Concept•Aid® mineral, then brand extension is easy with the tubs and with Cattleman’s Blend™ or Conserve™ in times of lower nutritional needs.

Addition of a New Line
Some businesses prefer to diversify by adding new lines. These lines may bring in a different type of customer or the same customer for another reason. The Backyard Boost® line fits the bill by bringing in most all of the public. Apparently, when times are tough, people want chickens. Chick sales go up during stock market downturns and in presidential election years.

The Vita Charge® line also fits. Vita Charge addresses specific challenges, and usually during a challenge people are more likely to spend money so having all of the products in this line readily available provides significant diversification.

Many of your customers likely own multiple species. If they have cattle, they probably have horses. If they have horses, they could also have dogs. Have you thought about how you can introduce Vitalize® to these customers? Read further into this issue for more ideas.

Just Do It
Considering the number of ways in which diversification can be used to expand and grow a business, it becomes clear that every booming business must eventually opt for diversification to survive and prosper.

CHANGES COMING IN MARCH 2021

NEW PRODUCTS

  • On March 1, BioZyme® will launch a DuraFerm® Goat Concept•Aid® Protein Tub:
    • A breeding mineral with 20% natural protein in a cooked tub for goats specifically designed to target cycling, embryo production and conception when fed 30 days prior to kidding through breeding. Especially beneficial in A.I. and E.T. breeding programs.
    • This product will be on the March 1 price list but will not start shipping out until March 15.
  • On February 1, BioZyme launched a new brand, Backyard Boost®. Backyard Boost is a line of natural products that are purposefully crafted to support the health, wellbeing and productivity of poultry. Backyard Boost uses only the highest quality components and proprietary ingredients proven to support a flourishing flock. Two products will be included in the initial launch:
    • Backyard Boost Daily Essentials is a pelleted, natural protein supplement fully fortified with a prebiotic, vitamins, minerals and organic trace minerals to maximize growth and egg production and support overall flock health. Available in 2.5# and 10#.
    • Backyard Boost Defense is a liquid supplement that promotes feed and water intake during times of stress and recovery to help support digestive health and a healthy inflammatory response. Available in 16 oz.

PRODUCT UPDATES

  • On January 1, 2021 we changed from Altosid (1-fly claim) to ClariFly (4-fly claim) in all of our IGR products. The registration process of the new ingredient requires product name changes to several products as well as new product numbers:
    • VitaFerm® Concept•Aid® 5/S IGR will now be 85317 VitaFerm® Concept•Aid® 5/S with Clarifly®
    • VitaFerm® HEAT® IGR will now be 10991 VitaFerm® HEAT® with Clarifly®
    • VitaFerm® Concept•Aid® 5/S CTC 3G IGR will now be 85001 VitaFerm®
      Concept•Aid® 5/S CTC 3G with Clarifly®
    • We have received approval and can begin selling these products in the following states: Alabama, Arkansas, Colorado, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia and Wisconsin. We will update the Product Center in the Online Dealer Center as we receive additional approvals.

PRODUCT CHANGES

  • Vitalize® Equine Digest More® Plus 10# will begin shipping in a slightly different bag in early March once current bag inventory is depleted. This change is due to our current bag being discontinued by the supplier.

ORDERING UPDATES

When submitting Customer Pickup orders, instead of defaulting to “I want it as soon as possible,” the order system now requires you to select a date that the order will be picked up. Any orders that are not picked up within 5 business days of the requested pick up date will incur additional storage fees of $10 per pallet, per day. 

SHIPPING UPDATES

  • EFFECTIVE IMMEDIATELY: Due to consistent service delays, high damage rates and a change to their freight claim reimbursement policy, BioZyme, Inc is no longer shipping products with Dohrn Transfer Company. Customers and Area Sales Managers [ASM] can still choose to use Dohrn Transfer Company for shipping LTL orders. However, both the Customer and the ASM must sign a Release of Liability for each order for which Dohrn Transfer Company will be used.
  • FREIGHT CLAIM REMINDER: Please remember that you MUST notate what was damaged and sign the DRIVER’S copy of the delivery receipt in order to submit a freight claim. The freight companies deny our claims when the delivery receipt is not signed, and we cannot provide a credit on denied claims.

EMPLOYEE UPDATES

  • Terry Stahl has joined BioZyme as the Sanitation Coordinator – Back.

CHANGES COMING IN APRIL 2021

NEW PRODUCTS

  • On April 1, BioZyme® will launch VitaFerm® Concept•Aid® 5/S HEAT® with Clarifly®. This product will only be available in registered states. The states we have received approval for are: Alabama, Arkansas, Colorado, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia and Wisconsin. We will update the Product Center in the Online Dealer Center as we receive additional approvals.

Backyard Boost for a Flourishing Flock

The popularity of backyard chickens has been growing since the early 2000s; however, during the COVID-19 pandemic that status reached a record level with more people being confined at home, schools closing down, people looking for new hobbies and a genuine concern about their food supply decreasing. With the increased demand for backyard birds, BioZyme ® Inc. knew it was important to create products for these animals with the Amaferm ® advantage to demonstrate “care that comes full circle.”

Backyard Boost® is a line of natural products that are crafted to support the health, wellbeing and productivity of poultry. Backyard Boost uses only the highest quality components and proprietary ingredients proven to support a flourishing flock. Initially, BioZyme is launching two products to help backyard poultry producers produce healthy, happy birds.

BACKYARD BOOST DAILY ESSENTIALS
Backyard Boost Daily Essentials is a pelleted, natural protein supplement fully fortified with the precision prebiotic Amaferm® , vitamins, minerals and organic trace minerals to maximize growth and egg production and support overall flock health. Amaferm is research-proven to increase digestion and absorption of nutrients to help maximize egg production and quality. In addition, Daily Essentials contains additional protein to support growth, feather quality and egg production and calcium and other nutrients for natural improvement of eggshell and yolk quality.

  • 2.5 lb. or 10 lb. resealable bag.
  • Fed at a rate of 0.5 oz/chick/day.
  • For a 6-bird flock, 2.5 lbs. will last 2 weeks, and 10 lbs. will last 8 weeks.

BACKYARD BOOST DEFENSE
Backyard Boost Defense is a liquid supplement that promotes feed and water intake during times of stress and recovery to help support digestive health and a healthy inflammatory response. With natural products like the precision-prebiotics Amaferm® that helps combat the negative effects of stress and gets your hens back to producing eggs faster, and MOS to trap and expel unwanted disease-causing pathogens, limiting their ability to do harm, Defense promotes feed and water intake. It also contains electrolytes to support proper hydration and works with antibiotics to improve health and recovery.

  • 16 oz twin neck bottle with dosing chamber.
  • Added to water at the rate of 1 oz per gallon.
  • Mix daily to best freshness.
  • Designed for intermittent feeding during stress/recovery; can be fed at same time as Daily Essentials.

SHARE THESE BENEFITS WITH YOUR CUSTOMERS!

DAILY ESSENTIALS:

  • Improved health & performance
  • Supplementing calcium improves eggshell & yolk quality
  • Supplementing protein supports growth, feather quality
  • Increase egg production
  • Amaferm ensures that you’re getting the most nutritional value from your feed through increased digestion & absorption
  • Healthier chickens

DEFENSE:

  • Recover from stress & sickness
  • Increase appetite
  • Decrease diarrhea incidences
  • Reduces peculiar behaviors like feather picking, egg eating, comb or vent pecking
  • Decreases panting and excessive tiredness
  • Supports the birds’ immune systems

BE SURE YOUR CUSTOMERS KNOW WHEN AND HOW TO USE THESE NEW PRODUCTS:

DAILY ESSENTIALS:

  • Feed daily – either in the feeder or scattered around the pen
  • Intended as a supplement, not as a complete feed

DEFENSE:

  • Designed for intermittent feeding during times of stress, sickness and recovery
  • Mix in fresh water daily for best results
  • Maximizes the effectiveness of antibiotics

Dealer Spotlight: Weiss Milling

You wouldn’t feed your friends and neighbors something you had never tried before, would you? That was the sentiment that long-time family-owned-and-operated feed mill shared when approached about selling Amaferm® and the BioZyme® product lines several years ago. However, they decided to give Amaferm a try on their own livestock and soon after became BioZyme dealers. That’s been four years ago, and they are pleased with their decision.

“We had been hearing a lot of good things about Amaferm for a long time in the industry and it was presented to us as an option. So, we tried it out for ourselves, and it is one of those products where we actually saw results. A lot of the products we try promise good results, but you don’t actually notice it; that’s one of the things we noticed and liked about Amaferm is that you see results,” said Abby Shoen, who works with her dad, Dean Weiss, and also raises cattle and goats.

Dean and Kathy Weiss purchased the local feed mill in 1987. Today, Dean runs the business with his daughter Abby and son-in-law Jake Shoen. Weiss Milling provides animal feed and nutrition to all species from cattle and goats, sheep, hogs, horses and poultry, with an emphasis on providing high-quality products and high-quality customer service.

“What is important to us is dealing with a very competitive market, and people come to us for the highest quality products and knowledge, and that is what we provide,” Abby said. “What VitaFerm has helped us provide is the highest quality products and the best knowledge as far as the industry and animal health.”

One unique service that Weiss Milling provides its customers is ordering chicks during the spring, a service Dean has offered for 34 years. Abby said she coordinates the customers’ orders in May, so the chicks are delivered to the mill for pick up, but they don’t actually stay there for any length of time. Then, the customers can also purchase any feed and supplies they will need such as feeders or waterers for their chicks, making Weiss Milling a one-stop shop. Since COVID-19, she has seen a significant increase in the demand for chicks.

“Especially after last year there is an increase in interest for people raising their own food as well as having projects for their kids to get involved in. It was extremely hard to order chickens this last summer, especially with the pandemic,” she said.

With the number of backyard poultry producers on the rise, and a larger percentage of them in urban areas, Abby said many of them are focused on providing their chickens optimum health and nutrition, not just a generic product. A product like Backyard Boost®, with the Amaferm advantage should help these new-age protein producers reach their goals.

“This new generation is really looking at what is going into their feed products and how they can care for the health of their animals. They are looking into how to increase production by giving them the healthiest products. They are looking into mineral programs. It’s not so much price anymore; they want the healthiest animal they can get,” Abby said.

That’s good news for BioZyme and its newest line of poultry supplements. And it’s good news for progressive dealers like Weiss Milling who has its customers’ best interest at heart and is always looking for a way to keep their customers’ animals productive and healthy. Thanks for showing that care comes full circle!

Help Us Share the News About Backyard Boost®

A new challenge is always full of emotions: fun, excitement and exhilaration! Sometimes new things can be a little intimidating. But there is safety in numbers. That’s why we are confident as a company and specifically as a sales and marketing team that Backyard Boost is going to be a smashing success with those who raise backyard poultry. Figures in 2019 show that more than 13 million households have taken to raising these feathery friends. That was before COVID-19 had everyone staying home last year and spiked interest in raising in raising backyard poultry.

In an effort to share our products with you and the end-users, we will have three platforms where we can share information: a website, Facebook and Instagram. Initially, we will rely heavily on you, our dealers, to help us generate customer testimonials and feedback from the end-users to add to these sites.

www.backyardboost.co

This website will be the portal for all educational and product information as it becomes available. As with all of our product lines, we want to become a place where our users and dealers can come for premium products and for education. We plan to include education about feeding and nutrition, flock health and stress, coops and housing, egg production and more. In addition, we look forward to posting customer testimonials here once backyard poultry enthusiasts start using the products.

BioZyme uses social media like Facebook and Instagram to keep our dealers and end-users updated regularly with the latest and greatest product information, education and testimonials. These platforms will be where we really need you to speak up and share your end-user results or encourage your customers to do so.

We also use social media to engage with our customers for promotions, contests, to find out what they like, what they would like to see more of in the future. Social media is a great way for us to interact with customers of all levels in all corners (and backyards) of the country.

Every challenge is exciting! And this one is no different. We are excited to launch Backyard Boost this month, and we’re excited to launch three new communication platforms where we can engage with customers. We hope you’ll come along with us on this journey!